Building the Marmalade brand and developing marketing campaigns for music artists, significantly boosting user engagement and streaming numbers. Managing and coordinating the catalogues of multiple artists, enhancing campaign effectiveness and social media presence.

At Mara, we enable Africans to solve problems and build wealth with Web 3.0 technologies. I led Go-To-Market strategies for Mara’s Web3 blockchain products, driving a remarkable surge in user engagement. I also spearheaded Mara Academy’s content strategy, managing a team that consistently delivered 5 high-quality pieces weekly, fueling a community growth of over 200,000 users.

Earnipay is a financial technology company focused on improving the financial wellness of income earners in Africa. We provide a suite of products for both businesses and individuals to make better financial decisions.Across three African countries, I executed Go-To-Market plans at Earnipay, resulting in a 400% increase in user activity and over $100,000 in revenue within 12 months. Also, I strategically positioned new fintech features, driving user acquisition and contributing to a remarkable 400% increase in user activity and sales revenue. My impactful messaging frameworks resonated with target audiences, leading to successful product launches and heightened engagement.

I led brand-focused marketing strategies for 15 high-profile clients, driving a 35% increase in engagement through impactful storytelling and cohesive digital campaigns. I guided creative teams and external partners to produce brand-consistent materials, generating over 3 million impressions and a 35% conversion rate across multiple channels. I established clear brand guidelines, strengthening brand alignment and boosting campaign effectiveness by 70%. Working closely with client leadership, I integrated brand values into key deliverables, ensuring each campaign aligned seamlessly with their strategic vision. Additionally, I provided clients with actionable insights on brand positioning, enhancing brand authenticity and customer engagement.