Deran Hewa Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Responsible for Product Ownership of the domain area of product search and findability, merchandising, recommendations, reviews and related aspects.Key achievements:-------------------1. Driving a roadmap of key features to production that has helped growth in platform based sales on the top most categories of Kogan.com.2. Ideating, workshopping and 'productionise' hack day ideas that led to growth in overall sales of high value products.3. Driving changes to the UX on the product page on digital products that has led to repeat buying, more conversions and increase of average order value.4. Optimisation of technical solutions with the squad that has improved Tech SEO on the platform, recommendations engine and product search engine.

Melbourne, Victoria, Australia

Leading discovery sessions, refining high level goals to finer level product requirements, driving product road-map within the delivery team and maximizing the value of the product backlog items planned within an iteration and tracking towards successful delivery are the day-today functions according to SAFe and Scrum methodologies. The current role involves working on a non-custody wealth aggregating product as well as a novel product with a BI tool and APIs.Achievements:----------------1. Driving a novel set of functionality within the delivery team that is aimed at reducing the cost of advice in the advisory business.2. Delivered high value features on non custody wealth aggregation solution that led to user growth.2. Initiator of a number of knowledge sharing sessions on the wealth management domain.3. Contributor to establishing best practices within the business analysts community across Melbourne and Brisbane.

Melbourne, Australia

Product Owner for interfacing products and smart order router within Iress' trading product suite.Achievements---------------1. Driving interfacing solutions that helped gain a higher market share in the UK between wealth solutions and trading systems.2. Migration of broker trading systems connecting to a legacy exchange trading platform to a much more sophisticated trading platform in the Johannesburg Stock Exchange (JSE).3. Ensured the trading suite is compliant with several regulatory initiatives such as MiFIID, and others driven by financial regulators such as IIROC (in Canada).

Millenniumit Software (Sri Lanka)

Senior Business Analyst turned Product Owner for trading systems implementation team that managed solutions in emerging markets.Achievements---------------1. Drove high valued iterations deliveries in migrating the trading system of the largest commodity exchange on agri products in India (by volume) to Millennium's flagship order management system.2. Played the active role of understanding client needs and ensuring they are met, during the implementation phase of the project.3. Lead efforts on revamping the business analysis practices across the entire business analysis team of the company, which is in excess of 70.

Colombo

- Lead business analysis efforts involving the development of a novel, concept driven software for the education sector of the United States. - Individuals liaised with regards to managing requirements included 'VP' level educationists, who transformed the education sector with the introduction of Massive Open Online Courses (MOOCs).- Responsible for leading the efforts on Business Analysis practices in the areas of business analysis planning, requirements elicitation, requirements analysis, requirements management & communication and solutions validation.- monitoring the overall business analysis practices of the team in both software development and commercial off-the-shelf (COTS) environment.- mentoring the junior business analysts on the industry and process standard practices.Functional/ Domain areas excelled--------------------------------------------------1) Education and E-Learning in the USA 2) Purchasing and Invoicing of manufacturing organizations3) Master Patient Index (MPI) component of healthcare solutions

- Senior Business Analyst to one of the largest brokering firms (on transaction volume) in the MENA region with interests on financial markets on equity in Dubai and Abu Dhabi.- Spearheaded the business requirements management of building in the functionality to handle margin trading and Mark-to-Market (MTM) on the broker and investor trading software.- Conducted demos and pre-sales activity to prospective and existing clients on the total brokerage solution (i.e. investor and broker trading software, broker back office terminal and accounting solution) in the MENA region while being onsite- Engaging in the process of requirements gathering, requirements analysis, documentation, reviewing and approval.- Build documentation such as Use Cases, with the aid of industry standard BA tools such as Functionality Matrix', Use Case Diagrams, Activity Diagrams, Data Flow Diagrams, Data Dictionaries etc. on the requirements relating to the stock brokerage solutions.- Working along side peer BAs to achieve the necessary project goals.Functional/ Domain areas excelled--------------------------------------------------1) Stock Brokering in the Middle Eastern Markets (mainly UAE and Saudi Arabia)2) FIX Interface Protocol3) Total Broker/ Investor Transaction and Clearing solutions4) Margin Trading and Short selling5) Market Data displaying features of broker front-end systems

- Understanding the 'as-is' state of the prospective and existing clients and identify the pain areas requiring change.- Document the 'as-is' and the desired states in comparison to the product functionality offered via mid to small scale ERPs such as Sage Accpac and Microsoft Dynamics NAV.- Perform implementation level customization on the base product to cater to the needs of the modules including, General Ledger, Accounts Receivable/ Payable, Cash Book, Purchasing, Order Entry, Fixed Assets and Payroll. - Conducting product demos for Sage Accpac, generating product related documents for marketing purposes, achieving the yearly. monthly targets set on financial/ non-financial criteria.

Master Of Business Administration - Mba

Activities and Societies: Dean's list on several semesters

Bsc (Hons), Applied Accounting

Activities and Societies: Sri Lankan Prize Winner - 2007 (Information Systems) 2nd Class, Upper

Education record

Acma (Membership Relinquished From 2014 Onwards), Management Accounting

Activities and Societies: Captained Academy of Business Studies (ABS) Pvt Ltd, for the CIMA Mind Challenge 2005, and was a member.