Derek Atherton

Derek Atherton Email and Phone Number

Chief Marketing Officer | Growth Officer at Matador FM @
Derek Atherton's Location
Los Angeles, California, United States, United States
About Derek Atherton

A passionate, self-motivated and confident marketing professional with hands-on management and experience implementing global B2B marketing strategies for SaaS/Cloud technology providers, supported by a successful track record.Deep experience successfully running the marketing operations for public companies, PE-backed businesses and B2B SMEs.A Fellow of the Chartered Institute of Marketing, I excel in implementing highly effective, no-nonsense marketing plans that deliver to the bottom line.Having grown multiple companies in the USA and international markets operating in sectors such as technology, software, manufacturing, entertainment and aerospace, I'm passionate about the transformative effects well-executed marketing can have on any business.

Derek Atherton's Current Company Details
Matador FM

Matador Fm

Chief Marketing Officer | Growth Officer at Matador FM
Derek Atherton Work Experience Details
  • Matador Fm
    Chief Marketing Officer | Growth Officer
    Matador Fm Feb 2018 - Present
    Key Responsibilities:● Planning, implementing and overseeing all marketing and advertising campaigns.● Liaising with sales and public relations teams to align objectives.● Growing and developing the in-house marketing team.● Building a network of reliable external agencies and marketing professionals.● Conducting market research and staying abreast of competitor positioning.● Contributing to new business development initiatives.● Budget management.● Contributing to corporate strategy● Business growth & expansion into new markets
  • Mercury Facility Management
    Marketing Director
    Mercury Facility Management Mar 2012 - Feb 2018
    Privately owned, employing over 400 staff in the USA and Ireland.Key Responsibilities:● Providing the overall Marketing Strategy to drive business and grow the pipeline● Lead generation, nurturing, campaign strategy, development and execution● Event Management● Client Engagement● New Website development● Creation and Execution of overall Digital Marketing Strategy● Social Media Strategy● Pipeline reporting, CRM integration and Closed Loop process● Implementation of Marketing Metrics and reporting systems● Collateral Design & Development● PR & Awards
  • Under Armour
    Marketing Manager (Europe And Us)
    Under Armour Feb 2006 - Feb 2012
    Baltimore, Maryland, Us
    Key Responsibilities:● Leading a Demand Generation Team● Lead generation, lead nurturing, lead qualification● Budget planning & management● Sales pipeline development● Strategic campaign development● Digital strategy development● Marketing strategy development● Website design● Content development & management● Social media strategy● Event management● PR● Market research● CRM Management - Salesforce.com● Email Marketing
  • Dataserve
    Marketing Consultant
    Dataserve Feb 1994 - Jan 2006
    DataServe is the authorized value-added reseller for IBM Filenet's Enterprise Content Management Solutions. DataServe is also the reseller for Interactive Voice Recognition solutions by Nortel Networks.Key Responsibilities:● Developed new clients and maintained the existing customer base network.● Launched advertising campaigns via fax, print advertisement, direct mail and e-mail and also initiated joint promotional campaigns with other companies that offered similar/complementary solutions.● Arranged for FileNet Product Specialists to come and train staff in Saudi Arabia.● Prepared Tender Responses, Proposals, Company Profiles, Business Plans and Product Descriptions.● Performed intensive research on the latest Enterprise Content Management and Interactive Voice Recognition technologies and their uses in the Financial, Health and Transport sectors.

Derek Atherton Education Details

  • United States University
    United States University
    And Related Support Services

Frequently Asked Questions about Derek Atherton

What company does Derek Atherton work for?

Derek Atherton works for Matador Fm

What is Derek Atherton's role at the current company?

Derek Atherton's current role is Chief Marketing Officer | Growth Officer at Matador FM.

What schools did Derek Atherton attend?

Derek Atherton attended United States University.

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