A passionate, self-motivated and confident marketing professional with hands-on management and experience implementing global B2B marketing strategies for SaaS/Cloud technology providers, supported by a successful track record.Deep experience successfully running the marketing operations for public companies, PE-backed businesses and B2B SMEs.A Fellow of the Chartered Institute of Marketing, I excel in implementing highly effective, no-nonsense marketing plans that deliver to the bottom line.Having grown multiple companies in the USA and international markets operating in sectors such as technology, software, manufacturing, entertainment and aerospace, I'm passionate about the transformative effects well-executed marketing can have on any business.
Matador Fm
-
Chief Marketing Officer | Growth OfficerMatador Fm Feb 2018 - PresentKey Responsibilities:● Planning, implementing and overseeing all marketing and advertising campaigns.● Liaising with sales and public relations teams to align objectives.● Growing and developing the in-house marketing team.● Building a network of reliable external agencies and marketing professionals.● Conducting market research and staying abreast of competitor positioning.● Contributing to new business development initiatives.● Budget management.● Contributing to corporate strategy● Business growth & expansion into new markets
-
Marketing DirectorMercury Facility Management Mar 2012 - Feb 2018Privately owned, employing over 400 staff in the USA and Ireland.Key Responsibilities:● Providing the overall Marketing Strategy to drive business and grow the pipeline● Lead generation, nurturing, campaign strategy, development and execution● Event Management● Client Engagement● New Website development● Creation and Execution of overall Digital Marketing Strategy● Social Media Strategy● Pipeline reporting, CRM integration and Closed Loop process● Implementation of Marketing Metrics and reporting systems● Collateral Design & Development● PR & Awards -
Marketing Manager (Europe And Us)Under Armour Feb 2006 - Feb 2012Baltimore, Maryland, UsKey Responsibilities:● Leading a Demand Generation Team● Lead generation, lead nurturing, lead qualification● Budget planning & management● Sales pipeline development● Strategic campaign development● Digital strategy development● Marketing strategy development● Website design● Content development & management● Social media strategy● Event management● PR● Market research● CRM Management - Salesforce.com● Email Marketing -
Marketing ConsultantDataserve Feb 1994 - Jan 2006DataServe is the authorized value-added reseller for IBM Filenet's Enterprise Content Management Solutions. DataServe is also the reseller for Interactive Voice Recognition solutions by Nortel Networks.Key Responsibilities:● Developed new clients and maintained the existing customer base network.● Launched advertising campaigns via fax, print advertisement, direct mail and e-mail and also initiated joint promotional campaigns with other companies that offered similar/complementary solutions.● Arranged for FileNet Product Specialists to come and train staff in Saudi Arabia.● Prepared Tender Responses, Proposals, Company Profiles, Business Plans and Product Descriptions.● Performed intensive research on the latest Enterprise Content Management and Interactive Voice Recognition technologies and their uses in the Financial, Health and Transport sectors.
Derek Atherton Education Details
-
United States UniversityAnd Related Support Services
Frequently Asked Questions about Derek Atherton
What company does Derek Atherton work for?
Derek Atherton works for Matador Fm
What is Derek Atherton's role at the current company?
Derek Atherton's current role is Chief Marketing Officer | Growth Officer at Matador FM.
What schools did Derek Atherton attend?
Derek Atherton attended United States University.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial