Media planning, strategy, buying, execution and reporting for cross-channel plans in digital, TV, radio, OOH, and experiential marketing. Handle media from campaign forecasts, to hands in-platform execution, data and reporting, to client presentations and pitches. Maintain relationships with media partners, vendors and clients from a local to global scale. Worked with clients in Gaming, Entertainment, Web3, DeFi and Blockchain, among other verticals. Collaborate internally with media, influencer, creative and account teams as well as externally with clients and partners/vendors to ensure success. Worked with clients such as Disney Games, IMAX, Square Enix, The San Francisco Marathon and Manta Comics.

Work exclusively on the Adobe account(s). Run setup, pacing and optimization on campaigns across multiple brands/products, hands in-platform in Meta, TikTok, Snap, LinkedIn and YouTube. Work with influencer team and utilize creator content in campaigns.

Strategy and execution of all agency digital media plans. Ran paid social (Facebook, Instagram, Twitter, TikTok, Snapchat),Google (Search, Display, and YouTube), and email (Hubspot) campaigns direct in platform and executed direct and programmatic buys through media partners. Provided strategy and executed ad ops and optimizations both internally/direct and externally for all campaigns and clients. Major contributor to client-facing reporting and meetings. Managed the Organic Social Team members and overall strategy.

Grew Social Media Department internally, hiring and managing Content Coordinators. Created and executed social media content and community management strategies for clients in the restaurant, automotive, luxury real estate, healthcare, non-profit, and travel & tourism industries. Ran all paid social advertising, including writing ad copy, for clients including Papa John's Pizza, Methodist Hospital Systems, City of Grapevine, and others in the automotive and travel & tourism industries. Collaborated with media team to create and execute cross-channel media plans and campaigns. Managed email campaigns and assisted with copywriting and SEO. Major contributor to client reporting. Piloted influencer marketing program at the agency.

Managed team of Social Media Coordinators in executing organic content and community management strategies. Managed creative team in execution of deliverables, including creative direction. Executed paid social and email campaigns, including managing drip campaigns.Worked with business development and sales team to write and pitch both social media and traditional marketing proposals. Wrote copy for all social media and marketing agency projects, both internal and for clients, including website copy, press releases, print materials, sales scripts, client proposals, etc.

Created and led social team in execution of social media content and community management strategies. Ran all paid social advertising campaigns, working with companies such as 1-800-GOT-JUNK and others in the restaurant, personal coaching, manufacturing, and others. Engaged on social platforms at live events and industry conferences.

Led team of content writers in writing and strategizing content for ecommerce retail company blog, including providing final edits and optimization of all blog post copy and images before publish. Managed company social media content and provided community management and customer service in-platform.

Wrote original web content, product pages, social media and blog content for one of the largest ergonomic office furniture and supply e-commerce retail companies. Conducted keyword research for retail product pages on website, and maintained product pages with original content and competitor price analysis. In addition to content roles, served as live chat operator, handled in-bound sales, and customer service roles.

Responsible for drafting, editing, proofing and updating certificates of insurance for global commercial insurance brokerage company. Extreme attention to detail required, working with major New York City based clients, mostly Fortune 500 companies. Correspond with insurance brokers, carriers, and clients via email, phone and inter-company communicator. Responsible for meeting and maintaining company volume and accuracy goals.

Executed organic SEO strategies for roster of clients, which included hands-on link building, article & press release distribution, keyword research, website content suggestions, writing optimized copy, online reputation management, and editing/updating client’s monthly reports. Contributed to early Social Media services for SEO, utilizing Twitter, Facebook, Wordpress and other blogging platforms to create backlinks.