Derek Calzini Email & Phone Number

Salt Lake City, Ut, Us

Draper, Ut, Us

Lead all aspects of Product Marketing, including Pricing, Packaging, Positioning, Messaging, and Campaigns.

Draper, Ut, Us

Led the redesign and pricing of a portfolio of new high-value B2B and B2C products for Pluralsight, a PE-backed SaaS company focused on tech education and training. This initiative is a top priority and involves overhauling the SaaS product portfolio and integrating services from a $2B Cloud platform acquisition.► Entrusted with pricing the company's primary services, which account for 90% of revenue, including international pricing. Collaborating with consulting firms such as Bain and ProfitWell to develop pricing strategies, analyze price elasticities, and find the right balance between adoption and revenue maximization.► Develop sophisticated growth models for both B2B and B2C businesses to align executive leaders and venture capital ownership (Vista Partners) on critical business decisions.► Managing a team of senior business and data analysts, overseeing launch readiness efforts, and fostering collaboration with over 50 employees across the organization.

Irving, Tx, Us

Recruited to spearhead the transformation of strategic capabilities within the Merchandising team, providing leadership to 25 professionals across Strategic Pricing, Merchandising Analytics, Vendor Management, and Space Planning. Responsible for leading 20+ categories across 14,000 stores.► Leveraged AI/ML tools and predictive modeling to manage pricing and promotion optimization that resulted in $128M incremental gross profit in 2020. Achieved a 15% reduction in promotional volume while maintaining sales and traffic, demonstrating the effectiveness of our strategies.► Harnessed internal and syndicated data sources to deliver valuable merchandising insights at the store, category, and enterprise levels. ► During the COVID lockdown, I took the initiative to lead a company-wide "future-proofing" effort, managing a team of over 70 colleagues. As a result, through effective activation plans, we achieved a 500% growth in delivery service revenue in 2020, ensuring the company's resilience in a challenging market environment.► Following 7-Eleven’s $21B acquisition of Speedway, I successfully integrated merchandising operations, resulting in over $175M in cost efficiency and revenue generation within the first year. Moreover, I forecasted $300M in incremental synergies by the third year.► Founded the Joint Business Planning (JBP) process and cross-functional team, facilitating strategic and tactical plans across the Merchandising, Marketing, Digital (app), and Delivery teams.

Framingham, Ma, Us

Recruited to lead the transformation of the Merchandising Strategy & Product Management team, elevating the focus on analytical rigor and strategic insights to drive business success.► Achieved exceptional results by effectively managing the transition of the merchandising organization during the PE-led disaggregation of B2B and B2C businesses.► Implemented impactful process enhancements, resulting in a significant efficiency gain of over 20% through the strategic redefinition of the quarterly product portfolio review processes.

Framingham, Massachusetts, Us

Chartered and directed several global teams in a progressive journey at Bose, a trailblazing organization at the forefront of groundbreaking audio technologies. Pioneered the successful launch of a CX incubator comprised of a diverse team of 60+ employees dedicated to testing and optimizing retail and online experiences.

Framingham, Massachusetts, Us

Established and restructured a consumer, market, and competitive insights Center of Excellence by integrating previously disparate groups, aligning them within the Strategy and Insights organization to drive key decisions.► Led a team of 30 professionals encompassing four teams: Quantitative Research, Qualitative Research, Market Insights and Competitive Intelligence. ► Designed and executed large-scale surveys with sample sizes exceeding 500 to assess the reception of new product and service offerings, measure customer satisfaction, evaluate brand affinity, and determine market sizes.► Utilized ethnographic research, observational studies, in-situ analysis, shopper journey mapping, and persona development to influence numerous high-value product decisions, including the re-design of Bose’s premier noise-canceling headphones. ► Championed new categories and market opportunities using market insights and newly established competitive intelligence capabilities. Led relationships with syndicated data and insight providers including NPD, Euromonitor, and Futuresource.► Recognized with the CXPA's 2018 CX Innovation Award for creating and implementing an immersive CX Boot Camp deployed to over 400 researchers, engineers, designers, and marketers.

Framingham, Massachusetts, Us

Led the Project Management Office (PMO) of a global working team, implementing strategic initiatives and collaborating with Bain consultants to optimize sales expenses and enhance financial performance. ► Reduced costs by $65 million (20%) through the restructuring and downsizing of the global sales force.► Slashed advertising expenses from 9% to 7% of sales, resulting in an additional cost savings of $55 million (22%).

Framingham, Massachusetts, Us

Selected by the CEO to lead a global supply chain re-configuration project, encompassing the sale of a manufacturing facility in Malaysia, outsourcing non-proprietary components, and rationalizing slow-turning SKUs.► Achieved and exceeded aggressive financial goals, including $25 million in annual cost savings, a reduction of fixed assets by $100 million, and an inventory reduction of $90 million.► Demonstrated the project's impact on the company's financial performance by increasing the return on assets (ROA) by 3%.

Framingham, Massachusetts, Us

Promoted to a leadership position, entrusted with creating and overseeing teams in the US and Singapore. Transformed country-based businesses across Asia, Australia, and the Middle East.► Spearheaded the execution of a highly successful growth strategy in China, achieving over 30% annual growth for five consecutive years and propelling revenue to $200 million. This included the development and execution of a comprehensive retail store and online expansion strategy, launching a B2C sales channel, and expanding Bose-branded retail stores into tier 3 and tier 4 cities.► Deployed region-specific marketing strategies, contributing 15% of global revenue and an extraordinary 66% of company profit. ► Defined marketing strategies for all consumer products across the sales regions, and oversaw localization of campaigns. Led production of three large scale annual product launch events in India, China, and Singapore, each involving over 150 Bose employees and distributors.

Framingham, Massachusetts, Us

Established and led the planning/insights team as a key senior leadership team member within the Home Entertainment Division.► Implemented a ground-breaking simulation-based forecasting approach to redefine long-range planning. Identified and advocated for a new product opportunity that generated impressive annual sales of $225 million within three years.► Developed a robust quarterly Portfolio Review Board process, ensuring alignment among executives on prioritizing R&D programs. Effectively deployed a team of 170 engineers across 11 R&D groups, optimizing resource allocation and driving innovation.

Master Of Business Administration - Mba

Bachelor'S Degree, Magna Cum Laude, Economics And Mathematics