Svp, Media Technology & Data
CurrentDesigned, architected, and built out the Blu data platform at Horizon Media. Managed technology strategy and roadmaps and a team of 30 technical resources including cloud architects, data engineers, business intelligence, LLM specialists. Successfully built out Horizon’s cloud data platform including:● Led the technology team in designing, architecting, and building out the Blu data platform at Horizon Media. ● Worked with engineering and product teams to design, development, and implementation of a scalable and secure data infrastructure, leveraging advanced technologies such as AWS cloud, Snowflake cloud, AI/ML, and Spark.● Led the design, development and implementation of the Blu Customer Data Platform (CDP) consisting of over 260 million ID’s and over 11,000 attributes enabling targeted advertising and personalized content delivery.● Launched a Data as a Service (DaaS) product for both internal and external clients.● Led the design, development, and implementation of the industry’s first cleanroom. ● Worked with over 250 direct media and data integrations with top partners including Meta, Google, The Trade Desk, Ampersand, Yahoo, NBCU, Roku, Amazon, Disney, and many more.● Built and enabled teams to develop BI and automated reporting solutions from Tableau dashboards to automated product catalogs for social and search marketplaces.● Automated secure pipelines to onboard over 250 data feeds through snowflake datashares, S3, APIs etc● Leveraged data models to allow analytics teams to work with large data assets more efficiently.● Connected marketing platform to enable teams to work with deterministic data (1P, 2P, 3P) from segment development through activation.● Enabling use of AI to create efficiencies with engineers and support natural language text to deliver insights.
