Derek Cedarbaum Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, United States

-#2 Full-Time Hire: Product Manager for the ATARS product suite, a pioneering hardware and software system designed for in-cockpit, in-air fighter pilot training, representing a first-of-its-kind technology.- Co-built the R&D team alongside the co-founder and Chief R&D Officer, managing a cross-functional team of MEs, EEs, SWEs, and optics engineers during the department’s formative years.-Managed the development of the 0-1 prototype of the world’s first in-cockpit, in-air augmented reality system, leading to $120 million+ in capital raised. Oversaw concurrent technical programs, including advanced perception sensors and custom high-resolution display manufacturing, by hiring and managing engineering talent and consultants.-Manage the feature backlog for a wide range of hardware and software components, including user onboarding, headset calibration, and networked multi-aircraft systems, while shaping the technical roadmap to ensure on-time customer delivery.-Co-own the long and short-term roadmap for multiple integrated HW/SW sub-systems, collaborating with leadership to define requirements and shape multi-year product development strategies.-Align and coordinate with a cross-functional team of 80+ engineers, TPMs, SMEs, Sales, Flight Operations, and C-Suite members on system requirements and development priorities.-Directed and managed program scope, resources, and budgets for the firm’s first engineering and R&D initiatives, ensuring timely project delivery aligned with program-based goals. -Developed the company’s initial recruiting framework, crafting job postings, implementing recruiting software, and designing a structured interview process to streamline talent acquisition and ensure high-quality hires.-Contributed to the patent portfolio strategy via overall pipeline management/prioritization with the firm’s IP lawyers for new features or systems developed within the R&D team.

Greater New York City Area

-Led a small sales team and product strategy at Enertiv. -Drove cross-functional collaboration between sales, marketing, and engineering teams to refine product offerings, ensuring alignment with market needs and customer pain points. This contributed to closing the company’s first 7-figure deal, directly supporting our mission to enhance the operational performance of real estate portfolios using real-time data and predictive analytics.-Identified and prioritized customer pain points through account-based consultative selling, leading to the development and implementation of a dual-focused product strategy that leveraged IoT data for both energy management and predictive maintenance. This strategy was key in driving product-market fit and advancing the company's goal of analyzing tens of thousands of data points per second to detect issues in building systems and tenant consumption.-Led the creation and execution of a strategic pricing model in partnership with the CEO, balancing customer value and business objectives to optimize SaaS product monetization. This strategy led to the adoption of our multi-hundred sensor analytics platform by multi-billion dollar real estate portfolios, a first-of-its-kind product in the industry.-Set up and customized the CRM system, tailoring it to our specific sales and customer engagement needs. This customization enhanced data management and provided critical insights that informed product development, aligning with the company’s mission to continuously analyze data across hundreds of equipment loads.-Won a $25,000 prize at a prestigious tech competition by delivering a compelling narrative that effectively communicated the value of our IoT solutions. This success demonstrated my ability to influence stakeholders through storytelling and structuring compelling narratives.

Los Angeles, California, United States

I held a variety of positions at several bootstrapped and early stage startups. Including: Live HD video networking HW before the explosion of HD cameras on smartphones; vertical wind turbine technology; eCommerce SW for utilities.