Derek Chen

Derek Chen Email and Phone Number

Sr. Director, Data and Analytics @ 99 Ranch Market
California, United States
Derek Chen's Location
San Francisco Bay Area, United States, United States
Derek Chen's Contact Details
About Derek Chen

I am Chief Analytics Officer at Merkle China and also head up its Client Solutions team. I have worked on both agency and corporate sides, with 20+ years of experience in MNCs and technology companies across various industries in the US and China.ISLC (formerly IECL) level 1, 2 & 3 certified coach in leadershipServed as a judge for Effie AwardsPrior to Merkle, I headed up Cisco's Enterprise Networking Business in Greater China. 1) Grew business unit (ENB) revenue share from 33% to about 50% of total Cisco business in Greater China in less than 3 years. This is especially significant during a testy time of Sino-US relations. 2) Expedited new product introduction into China market and shortened the gap between US launch and China launch from typical timeframe of three quarters to a month or two. 3) Customized products specifically for China market, including China Country of Origin (COO) SKUs to meet requirements of state-owned enterprises and public sector.Worked for Walmart China and looked after its BD strategy, planning and research. Improved accuracy of sales forecast for new stores that had ranged from -50% to 50% to within 15% by adjusting forecasting model, using more relevant and timely data to support the overall process. Prior to Walmart, I spent a little over a year at IHG and was responsible for its development marketing, strategy, and program management for Greater China. Had also led JLL retail business across China. Assisted international brands to enter and expand into the China market.Before JLL, I had worked for Apple for eight years, including six at its headquarters in Cupertino, California and two in Shanghai.Equally-versed in U.S. and Chinese business practices, bi-cultural and bilingual. US lawful permanent resident and can work legally in the US.Received MS degree in Integrated Marketing Communications from Northwestern University. Earned my part-time MBA degree from Santa Clara University while working full-time for Apple. Undergraduate at Tsinghua University in Beijing.Traveled extensively worldwide. I visited 20+ countries/regions in the world, including Belgium, Cambodia, Canada, China, France, Germany, Guam, Hong Kong, India, Indonesia, Japan, Luxembourg, Macau, Malaysia, Mexico, the Netherlands, Puerto Rico, Singapore, South Korea, Taiwan, Thailand, the UK, the US, and the Vietnam.Director of the Board of Directors of Alumni Association, School of Humanities, Tsinghua University; member of Tsinghua Entrepreneur and Executive Club; former member of ICSC and the American Chamber of Commerce in Shanghai.

Derek Chen's Current Company Details
99 Ranch Market

99 Ranch Market

View
Sr. Director, Data and Analytics
California, United States
Website:
99ranch.com
Employees:
572
Derek Chen Work Experience Details
  • 99 Ranch Market
    Sr. Director, Data And Analytics
    99 Ranch Market
    California, United States
  • Tsinghua University
    Director Board Of Directors, School Of Humanities Alumni Association
    Tsinghua University Apr 2018 - Present
    北京, Beijing, Cn
  • Merkle
    Chief Analytics Officer & Head Of Client Solutions
    Merkle 2021 - 2023
    Columbia, Md, Us
    Led Data Management & Data Science business, the largest service line and foundation of MerkleHeaded up Client Solutions and drove growth initiatives and business developmentOwned P&Ls for all data and analytics related business linesReported directly to CEO of Dentsu CXM (customer experience management)Led a team of nearly 50 full time employees across three major offices~ Double digit growth in YoY revenue; significant improvement in gross margin too~ Consistently high customer satisfaction score, TRR (the referral ratings) score was highest among all LOBs
  • Dentsu International
    Chief Analytics Officer & Head Of Client Solutions, Dentsu China Cxm
    Dentsu International 2021 - 2023
    Tokyo, Jp
  • Cisco
    Managing Director & Head Of Greater China, Enterprise Networking Business
    Cisco 2018 - 2021
    San Jose, Ca, Us
    Managed the entire Enterprise Networking Business (ENB) in Greater China, including all product lines such as Switching, Routing, Wireless, Cisco DNA and SD-WANIncreased the ENB share of overall Cisco business in GC very significantlyShortened the gap between the US first customer shipping (FCS) and China FCS from 2-3 quarters to 1-2 monthsDrove key growth initiatives and led product development & introduction and go-to-market strategyReported directly to Global SVP of Product ManagementWorked closely with Sales and Engineering to design product roadmap and deliver a scalable growth planSat in the Steering Committee of CRDC (Cisco China Research & Development Center) and represented BU product managementPartnered across ENB and across Cisco business units to drive customer solutions developmentLeveraged partners, distributors, resellers and Joint Ventures (JVs) to grow ENB in Greater ChinaAnalyzed market trends to identify the mid and long-term business opportunitiesWas part of Cisco JV Committee and advised on the product roadmap and GTM strategy of ICNT (Inspur Cisco Networking Technologies)
  • Walmart
    Sr. Director - Bd Strategy, Research And Planning
    Walmart 2017 - 2018
    Bentonville, Arkansas, Us
    Headed up BD Strategy, Analytics, Research & Planning at Walmart ChinaWas responsible for all formats, including hypermarkets, Sam’s Clubs, supermarkets, depots/clouds, & e-CommerceLed a team of 20 + people, composed of strategists, analysts, researchers & planning professionalsMore than doubled team engagement score in less than a yearReported directly to SVP, Business DevelopmentPrioritized local markets/cities and design a mid-range and long term strategic business development planDrove all research & analytics work; updated industry landscape and competitive environment; built a nationwide knowledge base and city packagesManaged to engage and secure best in class data vendors and consulting firmsLed and built sales forecast models for different formats; conducted sales impact and cannibalization analysis; improved the accuracy of forecasting model very significantlyOrganized and hosted monthly real estate review meetings in China. The real estate committee members included CEO, COO, CFO and SVPsRepresented China local market and communicated with Walmart International and Headquarters in Bentonville, Arkansas as the main contact person for all real estate related businessesOwned BD process framework and drove all the optimization initiatives for real estate trips, deal approval processes, and all the gates from leads, through deals, design & construction, project management to final store openings
  • Intercontinental Hotels Group (Ihg®)
    Director, Development Marketing & Program Management, Greater China
    Intercontinental Hotels Group (Ihg®) 2016 - 2017
    Windsor, Berkshire, Gb
    Managed both planning and executing initiatives to meet annual business development targetsDirected IHG GROWTH (Development, Design & Engineering, Hotel Opening and Legal) team annual conference, gala dinner and team building activitiesLed developers core competencies project; managed internal and external training courses/workshopsLaunched brand new sales and development status tracking platform - Salesforce for IHG Greater ChinaReported directly to Chief Development Officer (CDO), IHG Greater ChinaLed a team of business development and project managementSupported CDO to design long range strategic plan and maintain IHG's leading position in the industryWas responsible for B2B marketing, owner strategy and owner relationship managementDrove process enhancement internally and manage cross-functional projects to improve work efficiency
  • Jll
    Director, Retail Tenant Representation, China
    Jll 2013 - 2015
    Chicago, Illinois, Us
    Built, grew and headed up retail tenant representation business in ChinaLed a team of 100+ retail professionals across 12 offices nationwideWorked extensively with fast fashion, F&B, lifestyle, entertainment, sports and technology brandsLiaised between landlords and tenants, closing real estate dealsDesigned entry strategy and roll out plan for new entries and expansion plan for existing brandsTook ownership of customer relationship management (CRM)Pitched and grew TR business by winning strategic accountsDeveloped retail business across borders and across different functional linesConnected with counterparts in Americas, Asia and EuropeAssisted clients to look for franchise or JV partners
  • Apple
    Asia Lead, Retail Real Estate Market Strategy
    Apple 2005 - 2013
    Cupertino, California, Us
    I worked in two divisions during my eight years at Apple: WW Marketing Communications and Retail (both Online and Offline). My last role was in Apple Retail Real Estate and Development group.Designed retail expansion strategy in Greater China, Japan and other countriesAnalyzed market potentials; rank and prioritize top cities in AsiaLed market analysis and research initiatives in AsiaCreated thorough knowledge bases for new countries and city packs for new citiesSupported real estate deals, property acquisitions and developmentsForecast revenue for new stores or to-be-remodeled existing storesConducted new store incremental sales analysis and cannibalization analysisReported worldwide store performance to executives weekly and quarterlyManaged top consulting and research vendors such as McKinsey, JLL and Getchee (GeoPro)Published a monthly retail real estate newsletter, keeping the management informed of new industry trends and happenings
  • Agency.Com
    Strategist
    Agency.Com 2004 - 2005
    New York, Ny, Us
  • Sony Electronics
    Marketing Analyst
    Sony Electronics 2002 - 2004
    San Diego - Us | Tokyo - Jp, Us

Derek Chen Skills

Strategy Analytics E Commerce Management Retail Web Analytics Marketing Market Research Leadership Marketing Strategy Crm Omniture Strategic Planning Business Intelligence International Expansion Marketing Management Integrated Marketing Product Marketing Sales Cross Functional Team Leadership Business Development Advertising Competitive Analysis Database Marketing Email Marketing Market Analysis Analysis Negotiation Go To Market Strategy Sem Location Intelligence Integrated Marketing Communications Sales Forecast Customer Insight Forecasting Marketing Communications Social Media Customer Relationship Management Product Management Vendor Management International Market Entry Tenant Representation

Derek Chen Education Details

  • Northwestern University
    Northwestern University
    Integrated Marketing Communications
  • Santa Clara University Leavey School Of Business
    Santa Clara University Leavey School Of Business
    Finance
  • Tsinghua University
    Tsinghua University
    Ba

Frequently Asked Questions about Derek Chen

What company does Derek Chen work for?

Derek Chen works for 99 Ranch Market

What is Derek Chen's role at the current company?

Derek Chen's current role is Sr. Director, Data and Analytics.

What is Derek Chen's email address?

Derek Chen's email address is dz****@****hoo.com

What schools did Derek Chen attend?

Derek Chen attended Northwestern University, Santa Clara University Leavey School Of Business, Tsinghua University.

What skills is Derek Chen known for?

Derek Chen has skills like Strategy, Analytics, E Commerce, Management, Retail, Web Analytics, Marketing, Market Research, Leadership, Marketing Strategy, Crm, Omniture.

Who are Derek Chen's colleagues?

Derek Chen's colleagues are Mario Torres, Kelly Lee, Alex Jf Chou, Helehn Rodriguez, Leonardo Reveles Garcia, Reza Lazuardi, Eli Eliyah.

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