Derek Chen Email & Phone Number

I am Chief Analytics Officer at Merkle China and also head up its Client Solutions team. I have worked on both agency and corporate sides, with 20+ years of experience in MNCs and technology companies across various industries in the US and China.ISLC (formerly IECL) level 1, 2 & 3 certified coach in leadershipServed as a judge for Effie AwardsPrior to Merkle, I headed up Cisco's Enterprise Networking Business in Greater China. 1) Grew business unit (ENB) revenue share from 33% to about 50% of total Cisco business in Greater China in less than 3 years. This is especially significant during a testy time of Sino-US relations. 2) Expedited new product introduction into China market and shortened the gap between US launch and China launch from typical timeframe of three quarters to a month or two. 3) Customized products specifically for China market, including China Country of Origin (COO) SKUs to meet requirements of state-owned enterprises and public sector.Worked for Walmart China and looked after its BD strategy, planning and research. Improved accuracy of sales forecast for new stores that had ranged from -50% to 50% to within 15% by adjusting forecasting model, using more relevant and timely data to support the overall process. Prior to Walmart, I spent a little over a year at IHG and was responsible for its development marketing, strategy, and program management for Greater China. Had also led JLL retail business across China. Assisted international brands to enter and expand into the China market.Before JLL, I had worked for Apple for eight years, including six at its headquarters in Cupertino, California and two in Shanghai.Equally-versed in U.S. and Chinese business practices, bi-cultural and bilingual. US lawful permanent resident and can work legally in the US.Received MS degree in Integrated Marketing Communications from Northwestern University. Earned my part-time MBA degree from Santa Clara University while working full-time for Apple. Undergraduate at Tsinghua University in Beijing.Traveled extensively worldwide. I visited 20+ countries/regions in the world, including Belgium, Cambodia, Canada, China, France, Germany, Guam, Hong Kong, India, Indonesia, Japan, Luxembourg, Macau, Malaysia, Mexico, the Netherlands, Puerto Rico, Singapore, South Korea, Taiwan, Thailand, the UK, the US, and the Vietnam.Director of the Board of Directors of Alumni Association, School of Humanities, Tsinghua University; member of Tsinghua Entrepreneur and Executive Club; former member of ICSC and the American Chamber of Commerce in Shanghai.

Listed skills include Strategy, Analytics, E Commerce, Management, and 38 others.