Derek Chen Email & Phone Number

California, United States

北京, Beijing, Cn

Columbia, Md, Us

Led Data Management & Data Science business, the largest service line and foundation of MerkleHeaded up Client Solutions and drove growth initiatives and business developmentOwned P&Ls for all data and analytics related business linesReported directly to CEO of Dentsu CXM (customer experience management)Led a team of nearly 50 full time employees across three major offices~ Double digit growth in YoY revenue; significant improvement in gross margin too~ Consistently high customer satisfaction score, TRR (the referral ratings) score was highest among all LOBs

Tokyo, Jp

San Jose, Ca, Us

Managed the entire Enterprise Networking Business (ENB) in Greater China, including all product lines such as Switching, Routing, Wireless, Cisco DNA and SD-WANIncreased the ENB share of overall Cisco business in GC very significantlyShortened the gap between the US first customer shipping (FCS) and China FCS from 2-3 quarters to 1-2 monthsDrove key growth initiatives and led product development & introduction and go-to-market strategyReported directly to Global SVP of Product ManagementWorked closely with Sales and Engineering to design product roadmap and deliver a scalable growth planSat in the Steering Committee of CRDC (Cisco China Research & Development Center) and represented BU product managementPartnered across ENB and across Cisco business units to drive customer solutions developmentLeveraged partners, distributors, resellers and Joint Ventures (JVs) to grow ENB in Greater ChinaAnalyzed market trends to identify the mid and long-term business opportunitiesWas part of Cisco JV Committee and advised on the product roadmap and GTM strategy of ICNT (Inspur Cisco Networking Technologies)

Bentonville, Arkansas, Us

Headed up BD Strategy, Analytics, Research & Planning at Walmart ChinaWas responsible for all formats, including hypermarkets, Sam’s Clubs, supermarkets, depots/clouds, & e-CommerceLed a team of 20 + people, composed of strategists, analysts, researchers & planning professionalsMore than doubled team engagement score in less than a yearReported directly to SVP, Business DevelopmentPrioritized local markets/cities and design a mid-range and long term strategic business development planDrove all research & analytics work; updated industry landscape and competitive environment; built a nationwide knowledge base and city packagesManaged to engage and secure best in class data vendors and consulting firmsLed and built sales forecast models for different formats; conducted sales impact and cannibalization analysis; improved the accuracy of forecasting model very significantlyOrganized and hosted monthly real estate review meetings in China. The real estate committee members included CEO, COO, CFO and SVPsRepresented China local market and communicated with Walmart International and Headquarters in Bentonville, Arkansas as the main contact person for all real estate related businessesOwned BD process framework and drove all the optimization initiatives for real estate trips, deal approval processes, and all the gates from leads, through deals, design & construction, project management to final store openings

Windsor, Berkshire, Gb

Managed both planning and executing initiatives to meet annual business development targetsDirected IHG GROWTH (Development, Design & Engineering, Hotel Opening and Legal) team annual conference, gala dinner and team building activitiesLed developers core competencies project; managed internal and external training courses/workshopsLaunched brand new sales and development status tracking platform - Salesforce for IHG Greater ChinaReported directly to Chief Development Officer (CDO), IHG Greater ChinaLed a team of business development and project managementSupported CDO to design long range strategic plan and maintain IHG's leading position in the industryWas responsible for B2B marketing, owner strategy and owner relationship managementDrove process enhancement internally and manage cross-functional projects to improve work efficiency

Chicago, Illinois, Us

Built, grew and headed up retail tenant representation business in ChinaLed a team of 100+ retail professionals across 12 offices nationwideWorked extensively with fast fashion, F&B, lifestyle, entertainment, sports and technology brandsLiaised between landlords and tenants, closing real estate dealsDesigned entry strategy and roll out plan for new entries and expansion plan for existing brandsTook ownership of customer relationship management (CRM)Pitched and grew TR business by winning strategic accountsDeveloped retail business across borders and across different functional linesConnected with counterparts in Americas, Asia and EuropeAssisted clients to look for franchise or JV partners

Cupertino, California, Us

I worked in two divisions during my eight years at Apple: WW Marketing Communications and Retail (both Online and Offline). My last role was in Apple Retail Real Estate and Development group.Designed retail expansion strategy in Greater China, Japan and other countriesAnalyzed market potentials; rank and prioritize top cities in AsiaLed market analysis and research initiatives in AsiaCreated thorough knowledge bases for new countries and city packs for new citiesSupported real estate deals, property acquisitions and developmentsForecast revenue for new stores or to-be-remodeled existing storesConducted new store incremental sales analysis and cannibalization analysisReported worldwide store performance to executives weekly and quarterlyManaged top consulting and research vendors such as McKinsey, JLL and Getchee (GeoPro)Published a monthly retail real estate newsletter, keeping the management informed of new industry trends and happenings

New York, Ny, Us

San Diego - Us | Tokyo - Jp, Us

Ms, Integrated Marketing Communications

Mba, Finance

Ba