Derek D. O'Keefe Email & Phone Number

Saint Paul, Mn, Us

Mn/Wi/Mo

Develop and execute comprehensive marketing strategies such as local amplification plans for national programs to promote the brand pre-event, in-event, and post-event in collaboration with local and regional sales teams. Establish and maintain robust business partnerships with distributor management networks, improving sales and brand recognition. Drive scalable brand activation initiatives in ‘Must-Win’ cities including introducing localized merchandise to attract different segments of the customer base in collaboration with various organizations and community groups. Lead multiple brand activation initiatives including developing new sales programs, built-in customer-centric programs offering incentives for decision-makers and customers, as well as other multi-day activations across key partnerships and large sponsorships in order to maximize brand promotion and activation locally. Provide expertise in the design, management, and proper maintenance of annual regional brand calendar for brand activation initiatives across ‘Must Win’ city and State. Promote events across new markets and strategize effective measures with local music, arts scene, and drama to maintain proper ambiance of the Tour de Fat Carnival to maximize brand reach and facilitate a positive customer experience. Set strategic direction for the sales team in attaining targeted market growth, and provide best-in-class brand activation services across 2 key brands, 3 breweries, and customers within liquor stores, bars, and restaurants across the US. Entrusted to drive brand marketing for Bell’s Brewing’s top brands including Oberon and Two Hearted Ale; orchestrate key marketing events focused on aligning national programming initiatives with ongoing marketing efforts and sales goals. .

Served in a sales and customer-centric role, supported in driving long-term business development by understanding dynamic needs of bars, restaurants, distributors, and liquor store. Strategized effective measures in collaboration with top marketing professionals to oversee and maintain existing branding programs.Enhanced brand reputation, created awareness among prospects, and maximized sales across the distributor channel and existing accounts for the New Belgium brand. Overdelivered designated sales goals throughout the tenure in key areas including events and promotions, distribution, features, etc. ensuring strict alignment with the defined budgetary constraints.

Created new points of distribution and built brands over 3 large territories. Ordered product from all craft suppliers months ahead of release and managed code dates in warehouse and in market Advised J.J. Taylor Reps on all craft beer needs such as beer dinners, staff training, craft questions, closing sales Presented craft beers at company meetings on a regular basis for staff to increase sales

Generated growth for new Liquor and Wine venture Built brand recognition for new venture by covering a large area, building deeper relationships, and establishing new relationships. Consistently exceeded monthly performance targets including increase in sales, and new customers