As a Partner and President of Sales & Marketing at Northern Grown and Baked Beans Farm, I lead the strategic development and execution of all sales and marketing initiatives to drive brand growth and market share in the competitive cannabis industry. Overseeing a diverse portfolio that includes custom product manufacturing and established brands such as Northern Grown, Phatbone, and Sugarloaf Springs Co., I am dedicated to delivering innovative, high-quality products that resonate with both consumers and wholesale partners.In this role, I leverage my extensive industry expertise to craft data-driven marketing strategies and scalable sales programs, build and strengthen key partnerships, and ensure our product offerings are well-positioned to capitalize on emerging market trends. Collaborating with cross-functional teams, I oversee the development of brand identity, marketing campaigns, and strategic alliances, all while driving revenue and enhancing customer engagement.We are committed to elevating the cannabis experience through unique and customizable product solutions, embracing sustainability and quality across our brands and offerings. As a partner, I am deeply invested in our mission to lead the industry with integrity, innovation, creativity, and a comprehensive understanding what matters most to our customers and partners alike.

As the inaugural Director of Wholesale & Business Development at Fine Fettle, I established and implemented comprehensive wholesale marketing strategies and operational frameworks to drive revenue and expand market presence. In this role, I oversaw all facets of wholesale operations, collaborating closely with executive leadership and cultivation and production teams to optimize performance. Additionally, I had spearheaded the creation & strategy of the SAUS Extracts line of branded products alongside some of the best minds in the industry.My responsibilities included cultivating and maintaining strategic partnerships with dispensary owners, manufacturers, buyers, and distributors, ensuring our products were well-positioned to meet evolving market needs. Leveraging my in-depth knowledge of the Massachusetts cannabis industry - spanning regulations, market trends, and competitive dynamics - I led data-driven decision-making, developed and executed impactful sales initiatives, and spearheaded negotiations that aligned with our growth objectives.---Fine Fettle is a family-owned, multi-state operator rooted in New England with operations in Massachusetts, Rhode Island, Connecticut and Georgia. In Massachusetts, Fine Fettle is a vertically integrated operator with cultivation, processing, and retail operations. Their focus lies in crafting high-quality, small-batch live resin extractions from fresh-frozen flower grown at their outdoor cultivation site in Hinsdale, MA, with retail locations in Hinsdale, Martha's Vineyard, and Rowley.

Accountable for elevating performance and expanding market share of three vertically integrated high-volume retail dispensaries. Provide inspirational leadership by coaching and mentoring in-store management to encourage white-glove customer experience, improved retention and employee morale. Stay current and act on sales & inventory trends in the Massachusetts market. Ensure strong interdepartmental communication between Retail, Cultivation, Processing and Production divisions.

Led the day-to-day operations of the Mission Dispensary team. Responsible for hiring and training needs, ensuring world-class customer service, sales floor efficiency / flow, compliance, upholding company culture and team morale.

Assist retail manager and employees in the day-to-day operation of the dispensary. Ensured operational compliance, accurate reconciliation of inventory and cash transactions. Assisted in the hiring and training of retail staff on all policies and procedures.

Hired as the first retail employee for Healthy Pharms, Inc. prior to the dispensary’s grand opening as a non-profit.Assisted in training all staff members on product knowledge, point-of-sale software and customer service skills.Collaborated with area managers to establish and document SOP’s for compliant packaging, inventory control and retail operations.Collaborated with the Executive Director and to pass inspections and prepare Georgetown and Cambridge locations for grand openings.

Supported store-level customer experience and assisted in multimedia production at the highest volume premium tobacco retailer in the US. Responsible for building relationships with various national businesses & consumers to increase sales of private label brands. Increased radio & visual media impressions by building strategic partnerships with well-known industry leaders and news outlets.