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Experience in building brands with over 13 years of sports marketing and sponsorships, 10 years of brand management, 20 years sales strategy, and 10 years category leadership.Sports Marketing and SponsorshipsCreated sports content with Wright Pictures releasing the film "Rowdy" with Amazon. Developing content and brand integrations for V10 Productions including ARCH Racing with Keanu, Roku Rumble, and Follow Me. Building brand integration for F1 teams including Williams, McLaren, Haas, and Red Bull. Led sports marketing and sales activations for Mars brands sports integration in media, social media, fan engagement, and VIP events. Led revenue strategies, Mars family projects, and agencies including Webber, BBDO, Marketing Arm, MKTG, Elevation, and Chatain Thomas. Created sports content with Wright Pictures releasing the film "Rowdy" with Amazon. Developing content and brand integrations for V10 Productions including ARCH Racing with Keanu, Roku Rumble, and Follow Me. Sports- NFL, 32 NFL teams, NASCAR, JGR, Yates, Chip Ganassi, MB2, KBM, NBA, MLB. Entertainment- Disney, Six FlagsBrand Licensing- Fanatics, New Era, Lionel, JGR, KBM, 32 NFL teamsSales- Account management, shopper marketing, and category strategy for Walmart, Kroger, HEB, Publix, regional grocery, Dollar General, Family Dollar, Walgreens, RiteAid, CVS, YesWay, 7Eleven, Circle K, McLane, CoreMark, Eby Brown, foodservice, broker management, and business development. Created collaborative partnerships with retailers using fact based selling and relationship building techniques to grow accounts by double digit. Created new Business Development revenue with sports, entertainment, e-gaming, apparel, home goods, casinos, and CPG brand licensing partnerships. Category Leadership- Consumer insights, Category Management, Qualitative and Quantatative Analysis, vendor management NIQ, Circana, Kantar, YouGov, and NPD. Managed CatMan and Shopper Insights teams to gain trusted advisor roles. Created training and certification process for Category Leadership programs. Created innovative dashboards and automated category review presentation systems Brand Manager- Building brand through media, promotions, creating new brands, and line extensions. Managed agencies including Grey, Chiat Day, BBDO, Catapult, Marketing Arm, Ryan Partnerships.Petfood- Pedigree, Cesar, Waltham, Food- Uncle Ben's, Seeds of Change, Confection - M&Ms, Snickers, Skittles, Starburst, Double Mint, Big Red, Juicy Fruit.
V10 Productions, La Marketing, Connection Point, Essentially Sports, Brand Innov
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Business ConsultantV10 Productions, La Marketing, Connection Point, Essentially Sports, Brand InnovLos Angeles, Ca, Us
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Sales, Marketing, And InsightsConnectionpointvip, Venture10, Brand Innovators Apr 2022 - PresentProvide brand clients with sales opportunities, marketing strategies, category management strategies, and consumer insights for CPGs, insights agencies, and sports companies.Created and produced sports content including the NASCAR movie "Rowdy" distributed by Amazon. Developed entertainment content and branded integrations with V10 for shows including Follow Me, ARCH racing, and Roku Rumble.
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Category Sector Head Fmcg, Food, Retail, And SportsYougov Aug 2020 - Apr 2022London, Gb• Led global insights for FMCG, Food, retail, and sports categories, providing trends through data analytics.• Developed tools and dashboards for client insights, growing sector revenue by 25% annually.• Organized category teams, created innovations, and served as a spokesperson for YouGov sector insights. -
Category Director Sales, Insights, Sports MarketingMars Jan 2014 - Mar 2020Mclean, Virginia, Us• Led all business development, key accounts, and broker sales for Mars brands in confection, food, petcare, and beverages.• Created new profitable revenue streams through brand marketing programs in media, in-store, and with new innovations.• Developed Byron Sharp integration into partnership assets growing sales to $250M annually. -
Sales Director Sports And EntertainmentMars Jan 2010 - Jan 2014Mclean, Virginia, Us• Developed branded sales strategy for sports and theme park properties, leading to 20% YOY sales growth.• Built innovative marketing campaigns with creative agency and revised sponsorship investments resulting in a 5:1 ROI.• Grew category sales through retailer partnerships and shopper marketing growing annual sales from $23M to $250M.
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Director Category Management And Strategic InsightsMars Jan 2006 - Jan 2010Mclean, Virginia, Us• Developed Mars CatMan team, providing KPIs for category and brand reviews, retailer strategy, and revenue generation optimization.• Gained captaincy at key accounts like Walmart, Kroger, HEB.• Managed budget and vendors including IRI, Nielsen, Kantar, SymphonyAI, JDA, 84.51, and Retail Link.
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Sales Operations And Marketing Senior ManagerMars Jan 2000 - Jan 2005Mclean, Virginia, Us• Developed annual plans, media, promotions, and sales priorities for Pedigree, Cesar, and Waltham Vet brands.• Executed brand transition for Pedigree from Breeder Services to Dog Adoption, including media, PR, and packaging changes.• Achieved exceeding $1Billion in annual sales for Pedigree brand, surpassing 5-year sales goal.
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International Sales And Marketing ManagerMars Aug 1995 - Jan 2000Mclean, Virginia, Us• Managed international sales and marketing for affiliate units in Latin America, Europe, Asia, and Africa.• Developed new packaging, products, and site capabilities to grow international sales from $40MM to over $500MM annually.• Established Mars International University for new global senior managers in sales and marketing.
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Business Development ManagerFamous Amos Jun 1989 - Aug 1995Singapore, Singapore, Sg• Developed and managed sales operations, creating selling resources and establishing an initial website for direct-to-consumer communication.• Spearheaded special projects focusing on alternative supply networks in international markets to drive business growth.
Derek Daugherty Skills
Derek Daugherty Education Details
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California State University-Dominguez HillsInternational Business -
Guam Community CollegeComputer Programing
Frequently Asked Questions about Derek Daugherty
What company does Derek Daugherty work for?
Derek Daugherty works for V10 Productions, La Marketing, Connection Point, Essentially Sports, Brand Innov
What is Derek Daugherty's role at the current company?
Derek Daugherty's current role is Business Consultant.
What is Derek Daugherty's email address?
Derek Daugherty's email address is de****@****fem.com
What is Derek Daugherty's direct phone number?
Derek Daugherty's direct phone number is (800) 551*****
What schools did Derek Daugherty attend?
Derek Daugherty attended California State University-Dominguez Hills, Guam Community College.
What skills is Derek Daugherty known for?
Derek Daugherty has skills like Marketing Strategy, Management, Sales, Consumer Products, Pricing, Brand Management, Cross Functional Team Leadership, Sponsorship Activation, Customer Insight, Strategic Planning, Shopper Marketing, Competitive Analysis.
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