Business Consultant
V10 Productions, La Marketing, Connection Point, Essentially Sports, Brand Innov
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Derek Daugherty Email & Phone Number
Business Consultant
at
V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov
1 work email found
@effem.com
2 phones found area 800 and 908
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov
Role
Business Consultant
Location
Los Angeles Metropolitan Area, United States
Who is Derek Daugherty? Overview
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Quick answer
Derek Daugherty is listed as Business Consultant at V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a work email signal at effem.com, phone signal with area code 800, 908, and a matched LinkedIn profile for Derek Daugherty.
Derek Daugherty previously worked as Sales, Marketing, and Insights at Connectionpointvip, Venture10, Brand Innovators and Category Sector Head FMCG, Food, Retail, and Sports at Yougov. Derek Daugherty holds Bachelor Of Business Administration - Bba, International Business from California State University-Dominguez Hills.
Company email context
Email format at V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov
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{first}.{last}@effem.com
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Profile bio
About Derek Daugherty
Experience in building brands with over 13 years of sports marketing and sponsorships, 10 years of brand management, 20 years sales strategy, and 10 years category leadership.Sports Marketing and SponsorshipsCreated sports content with Wright Pictures releasing the film "Rowdy" with Amazon. Developing content and brand integrations for V10 Productions including ARCH Racing with Keanu, Roku Rumble, and Follow Me. Building brand integration for F1 teams including Williams, McLaren, Haas, and Red Bull. Led sports marketing and sales activations for Mars brands sports integration in media, social media, fan engagement, and VIP events. Led revenue strategies, Mars family projects, and agencies including Webber, BBDO, Marketing Arm, MKTG, Elevation, and Chatain Thomas. Created sports content with Wright Pictures releasing the film "Rowdy" with Amazon. Developing content and brand integrations for V10 Productions including ARCH Racing with Keanu, Roku Rumble, and Follow Me. Sports- NFL, 32 NFL teams, NASCAR, JGR, Yates, Chip Ganassi, MB2, KBM, NBA, MLB. Entertainment- Disney, Six FlagsBrand Licensing- Fanatics, New Era, Lionel, JGR, KBM, 32 NFL teamsSales- Account management, shopper marketing, and category strategy for Walmart, Kroger, HEB, Publix, regional grocery, Dollar General, Family Dollar, Walgreens, RiteAid, CVS, YesWay, 7Eleven, Circle K, McLane, CoreMark, Eby Brown, foodservice, broker management, and business development. Created collaborative partnerships with retailers using fact based selling and relationship building techniques to grow accounts by double digit. Created new Business Development revenue with sports, entertainment, e-gaming, apparel, home goods, casinos, and CPG brand licensing partnerships. Category Leadership- Consumer insights, Category Management, Qualitative and Quantatative Analysis, vendor management NIQ, Circana, Kantar, YouGov, and NPD. Managed CatMan and Shopper Insights teams to gain trusted advisor roles. Created training and certification process for Category Leadership programs. Created innovative dashboards and automated category review presentation systems Brand Manager- Building brand through media, promotions, creating new brands, and line extensions. Managed agencies including Grey, Chiat Day, BBDO, Catapult, Marketing Arm, Ryan Partnerships.Petfood- Pedigree, Cesar, Waltham, Food- Uncle Ben's, Seeds of Change, Confection - M&Ms, Snickers, Skittles, Starburst, Double Mint, Big Red, Juicy Fruit.
Listed skills include Marketing Strategy, Management, Sales, Consumer Products, and 16 others.
Current workplace
Derek Daugherty's current company
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V10 Productions, La Marketing, Connection Point, Essentially Sports, Brand Innov
9 roles
Derek Daugherty work experience
A career timeline built from the work history available for this profile.
Sales, Marketing, And Insights
Current
Connectionpointvip, Venture10, Brand Innovators
Provide brand clients with sales opportunities, marketing strategies, category management strategies, and consumer insights for CPGs, insights agencies, and sports companies.Created and produced sports content including the NASCAR movie "Rowdy" distributed by Amazon. Developed entertainment content and branded integrations with V10 for shows including Follow Me, ARCH racing, and Roku Rumble.
Apr 2022 - Present
Category Sector Head Fmcg, Food, Retail, And Sports
• Led global insights for FMCG, Food, retail, and sports categories, providing trends through data analytics.• Developed tools and dashboards for client insights, growing sector revenue by 25% annually.• Organized category teams, created innovations, and served as a spokesperson for YouGov sector insights.
Aug 2020 - Apr 2022
Category Director Sales, Insights, Sports Marketing
• Led all business development, key accounts, and broker sales for Mars brands in confection, food, petcare, and beverages.• Created new profitable revenue streams through brand marketing programs in media, in-store, and with new innovations.• Developed Byron Sharp integration into partnership assets growing sales to $250M annually.
Jan 2014 - Mar 2020
Sales Director Sports And Entertainment
• Developed branded sales strategy for sports and theme park properties, leading to 20% YOY sales growth.• Built innovative marketing campaigns with creative agency and revised sponsorship investments resulting in a 5:1 ROI.• Grew category sales through retailer partnerships and shopper marketing growing annual sales from $23M to $250M.
Jan 2010 - Jan 2014
Director Category Management And Strategic Insights
• Developed Mars CatMan team, providing KPIs for category and brand reviews, retailer strategy, and revenue generation optimization.• Gained captaincy at key accounts like Walmart, Kroger, HEB.• Managed budget and vendors including IRI, Nielsen, Kantar, SymphonyAI, JDA, 84.51, and Retail Link.
Jan 2006 - Jan 2010
Sales Operations And Marketing Senior Manager
• Developed annual plans, media, promotions, and sales priorities for Pedigree, Cesar, and Waltham Vet brands.• Executed brand transition for Pedigree from Breeder Services to Dog Adoption, including media, PR, and packaging changes.• Achieved exceeding $1Billion in annual sales for Pedigree brand, surpassing 5-year sales goal.
Jan 2000 - Jan 2005
International Sales And Marketing Manager
• Managed international sales and marketing for affiliate units in Latin America, Europe, Asia, and Africa.• Developed new packaging, products, and site capabilities to grow international sales from $40MM to over $500MM annually.• Established Mars International University for new global senior managers in sales and marketing.
Aug 1995 - Jan 2000
Business Development Manager
• Developed and managed sales operations, creating selling resources and establishing an initial website for direct-to-consumer communication.• Spearheaded special projects focusing on alternative supply networks in international markets to drive business growth.
Jun 1989 - Aug 1995
2 education records
Derek Daugherty education
Bachelor Of Business Administration - Bba, International Business
California State University-Dominguez Hills
Associate'S Degree, Computer Programing
Guam Community College
FAQ
Frequently asked questions about Derek Daugherty
Quick answers generated from the profile data available on this page.
What company does Derek Daugherty work for?
Derek Daugherty works for V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov.
What is Derek Daugherty's role at V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov?
Derek Daugherty is listed as Business Consultant at V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov.
What is Derek Daugherty's email address?
AeroLeads has found 1 work email signal at @effem.com for Derek Daugherty at V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov.
What is Derek Daugherty's phone number?
AeroLeads has found 2 phone signal(s) with area code 800, 908 for Derek Daugherty at V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov.
Where is Derek Daugherty based?
Derek Daugherty is based in Los Angeles Metropolitan Area, United States while working with V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov.
What companies has Derek Daugherty worked for?
Derek Daugherty has worked for V10 Productions, La Marketing, Connection Point, Essentially Sports, Brand Innov, Connectionpointvip, Venture10, Brand Innovators, Yougov, Mars, and Famous Amos.
How can I contact Derek Daugherty?
You can use AeroLeads to view verified contact signals for Derek Daugherty at V10 Productions, LA Marketing, Connection Point, Essentially Sports, Brand Innov, including work email, phone, and LinkedIn data when available.
What schools did Derek Daugherty attend?
Derek Daugherty holds Bachelor Of Business Administration - Bba, International Business from California State University-Dominguez Hills.
What skills is Derek Daugherty known for?
Derek Daugherty is listed with skills including Marketing Strategy, Management, Sales, Consumer Products, Pricing, Brand Management, Cross Functional Team Leadership, and Sponsorship Activation.
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