Derek Elmerick Email & Phone Number

Derek Elmerick is a Managing Vice President in the Marketing Services practice at First Manhattan Consulting Group. He currently leads the practice in the development and application of financial services analytics initiatives across all lines of business.Derek has significant experience in the area of targeted marketing campaign design, implementation, and optimization through customized predictive modeling solutions and attitudinally-driven segmentation systems, including FMCG's Financial Personality® Marketing System. He has led both direct and branch banking analytics initiatives that have consistently generated significant net of control return on campaign marketing investment for small business lending and deposits, consumer lending and deposits, prepaid, insurance, and asset management and brokerage. Derek's functional expertise includes new product development, statistical modeling, and software design and implementation.