Derek Epps Email & Phone Number

California, United States

Los Angeles, California, United States

New York, New York, United States

New York City Metropolitan Area

New York, New York, United States

• Develop, implement and assess strategic framework governing the multicultural marketing discipline.
• Manage external agency partners while establishing strategic partnerships.
• Drive strategy and design for marketing programs and integrated plans aligned with brand marketing objectives.
• Provide organizational support and leadership as subject matter expert driving advocacy for campaigns.
• Establish KPI’s and benchmarks to measure and evaluate campaign effectiveness.
• Collaborate with cross functional partners to create best in class center of excellence.

Greater New York City Area

• Lead initiatives to implement Multicultural Marketing strategy and piloted relevant event partnerships and sponsorship.
• Developed comprehensive sponsorship proposals and made recommendations for Brand clients based on marketing initiatives.
• Coordinated and facilitated over 200 national consumer events, trade shows and event marketing campaigns.
• Worked cross-functionally with Sales, Brand Marketing, Creative Services, PR, Compliance, Digital to support brand clients.
• Provided comprehensive strategic and tactical services while forecasting and maintaining annual event budgets
• Collaborated with internal cross functional departments to establish and implement various brand marketing plans

Greater New York City Area

• Managed and developed Field Brand Specialist within New York Metro and Connecticut territories
• Maintained relationships with distributor personnel and managed monthly sales quotas and programs
• Coordinated and facilitated over 75 event sponsorships with various charitable organizations and promoters within region
• Increased Barefoot Wine & Bubbly total volume by 8% for 2013 within region
• Managed and developed national Multi-Cultural event marketing campaign
• Launched 8 new product line extensions in 2013

Miami/Fort Lauderdale Area

• Conducted over 100 charitable events each year, generating over 2mm marketing impressions
• Developed positive relationships with distributor sales organizations, community partners, and non-profit organizations
• Generated 10% brand growth in South Florida Market via strategic event marketing
• Pioneered the launch of regional Multi-Cultural event marketing campaign for Miami and Atlanta
• Communicated brand initiatives during four live TV interviews on Local News morning shows

• Trained team of four sales reps on territory management, sales presentation skills and merchandising standards
• Managed sales and distribution goals of sales reps and increased sales for 40+ accounts within a $1.5 million territory
• Developed and maintained positive relationships with key accounts

Miami/Fort Lauderdale Area

• Executed chain specific programming and maintained positive relationships within assigned sales territory
• Presented bi-weekly sales and marketing opportunities to buyers and increased sales for 12 accounts in a $400,000 territory
• Achieved assigned sales and distribution goals on a month to month basis

Business, Marketing

Activities and Societies: Kappa Alpha Psi Fraternity Inc; Student Body President - Junior Class; Resident Advisor

Advanced Professional Certificate, Diversity & Inclusion

Gained knowledge of contemporary and emerging trends in diversity and inclusion. Developed skills to link D&I to organizational.

Business Foundations Specialization, Introduction To Marketing

Core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.