Derek Freund Email & Phone Number

Round Rock, Texas, Us

Responsible for planning and managing product content that communicates the value and differentiators of Alienware products. Playing a crucial part in shaping Alienware's brand messaging and content strategy by collaborating closely with the social media, partners and influencers, experiential, Alienware sites, and various cross-functional departments to ensure cohesive and engaging product messaging across all channels.Key responsibilities include:• Content Strategy Development – promote product launches, features, and stories across multiple channels (social, website, partnerships & influencers)• Content Creation Management and Cross-Functional Collaboration: create product briefs for media agencies and oversee the production of high-quality content; collaborate with the product group and messaging team to produce content that accurately portrays the Alienware brand and prioritizes the important product features; work closely with the social media team to develop content tailored for various platforms, ensuring maximum reach and engagement and to make certain consistent messaging across all platforms by liaising with product development and messaging teams• Thought Leadership and Brand Positioning: Reinforcing Alienware’s leadership position as the top gaming PC manufacturer, while ensuring the communications are on brand according to our guidelines while telling an ongoing product story that reinforces our leadership position

Round Rock, Texas, Us

Overseeing the planning, programs and creative with a focus on Alienware's Team Liquid partnership by: • Delivering on-time partner creative to support Alienware’s campaigns and business goals • Creating thoughtful, compelling, on-time briefs to drive excellent creative • Presenting creative with leaders and senior leaders in the marketing organization • Overseeing adherence to Alienware brand identity in all partner creative • Assisting in planning for Alienware marketing campaigns, brand activations, and creative budgets

Round Rock, Texas, Us

• As Product Marketing Manager for Dell’s award-winning Gaming systems, my key focus is to drive double-digit growth through customer acquisition and retention/loyalty. • Partner with Retail, E-commerce and Merchandising leads to develop and implement strategies that maximize gaming sales and market penetration, by providing competitive intelligence and relevant market trends, pricing elasticity analysis and recommended pricing/merchandising playbooks to achieve P&L goals.• Drive the quarterly planning process for NA Gaming by recommending price moves, discounts and promotional practices across platforms and markets based on competitive trends. • Partner closely with Product teams, E-commerce, Retail and Sales to ensure product launch readiness.• During my tenure, have helped establish gaming as a strategic corporate priority both in the US and Internationally

Round Rock, Texas, Us

• Responsible for US Gaming product roadmap decisions, feature feedback and approvals and alignment with regional cross-functional teams (Merchandising, Operations and Product Group teams).• Provided guidance with Sales & Marketing organizations to ensure that profitability and market share targets were met. Identified opportunities or concerns, and helped to define and execute plans to address these items.• Analysed market and industry trends to provide actionable business insights.• Led the overall launch of Alienware’s award-winning products in North America, including product positioning, promotional strategy, and marketing readiness.• Collaborated closely with partner marketing teams to identify and execute strategic partner relationships and funded campaigns.

Round Rock, Texas, Us

• Managed online creative (banner ads, product imagery, landing pages and other creative assets) for Dell’s US Small & Medium Business site (>$5B Annual Revenue).• Recommended and supported image deliverables for new brand campaigns and print/Marcom campaigns.• Analysed and reported banner performance in terms of clicks and revenue/margin, and made recommendations based on findings.• Worked with regional counterparts in providing digital assets for Dell’s global sites.

New York, New York, Us

• Lead designer responsible for creating online campaigns, banner ads and emails, in addition to designing company print collateral. • Managed production of both online media and print advertising. • Led creative efforts across cross functional teams (Marketing, Intelligence Analysts, Sales, PR) to ensure consistent messaging and look and feel for online/print efforts. • Instrumental in the company’s re-branding efforts by redesigning the corporate logo and crafting an entire new look for the company’s web site and its products.

Contracted with media companies such as Yahoo!, Design Center Solutions, Exile on 7th, Gator.com, and Ignite Multimedia Studios to create designs on various media including interactive Flash demos, GIF banners and HTML emails.

Redwood City, Ca, Us

Member of EA’s Quality Assurance department and tested “Lord of the Rings: Return of the King,” “Medal of Honor: Rising Sun,” and “James Bond: Everything or Nothing” on the Sony PlayStation 2 gaming console.

Us

• Designed GIF and Flash banners, HTML emails, interactive TV and Web sites for this San Francisco agency focused on online media. • Worked closely with copywriters and creative directors, and was a key team member in client discussions and artwork reviews.

• Created promotional landing pages and online banner ads for the company web site, MySpace Online. • Additionally, was an integral designer for the company's new product, the xSides Portal.

Designed client print collateral including brochures, direct mail pieces, catalogs and postcards.