Derek Harju

Derek Harju Email and Phone Number

Content and Product Marketing Manager @ Heckler
Phoenix, AZ, US
Derek Harju's Location
Greater Phoenix Area, United States
Derek Harju's Contact Details

Derek Harju work email

Derek Harju personal email

n/a
About Derek Harju

For twenty years now I have used my skills across multiple creative platforms to develop content and branding for a diverse crop of employers. I have developed interactive engineering courses for Cisco Systems, animated health and safety curriculums for the World Health Organization, Marketing campaigns for American Airlines, product development, game design, video and podcast production and short and long form writing for the Rich Dad Company. My most recent adventure is as a Media Producer and Copywriter with Keap.I enjoy working with a lively team, collaborating and coming up with exciting and non-linear solutions to workplace challenges. I am as comfortable in a leadership role as I am in an entry level contributor capacity. I simply love the art of creation and the creation of art.I present myself as the ideal candidate for your current content creation or management position. I bring with me an expert level proficiency in the Adobe Creative Suite, as well as a host of audio, video and content creation skills. I am comfortable working in both small and large teams as well as collaborating across multiple departments and outside vendors. Constantly adaptable to meet the needs of the project at hand as well as being a creative problem solver.

Derek Harju's Current Company Details
Heckler

Heckler

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Content and Product Marketing Manager
Phoenix, AZ, US
Employees:
59
Derek Harju Work Experience Details
  • Heckler
    Content And Product Marketing Manager
    Heckler
    Phoenix, Az, Us
  • Heckler
    Content & Product Marketing Manager
    Heckler Jun 2024 - Present
    Phoenix, Arizona, United States
  • That Funny Agency
    Director Of Creative Strategy
    That Funny Agency Jan 2024 - May 2024
    • Executed client and internal marketing needs through the development of presentation decks and content assets (video, motion graphics, blogs, social/email strategy, and more).• Leading research for new clients and internal teams to maximize engagement with targeted audiences.• I lead an international team and prioritized tasks to meet the requests of as many as nine simultaneous clients and That Funny Agency's internal branding efforts.• Leading a global and remote team of six to execute innovative client growth marketing strategies, including digital ads, social media strategies, market and campaign analysis, and monthly status reports to ensure client satisfaction.• Increased customer leads (MQL & SQL) by 33%+.• Increased client acquisition by 30% by assisting clients in visualizing the outcomes and efforts of our internal team for B2B, B2C, and DTC audiences.• Maximized team ROI and eliminated budget overruns
  • New Reach Education
    Senior Copywriter
    New Reach Education Oct 2023 - Jan 2024
    Tempe, Arizona, United States
    • Increased monthly MRR and executed on "Brand Visionary" (coaches) needs through content marketing, ghostwriting of ebooks and lead gen collateral, video scripting and production, weekly blogs, emails, social posts, and collaboration with leadership and "Brand Visionaries."• Produced weekly blogs, video sales letters, digital marketing campaigns, and cross-brand marketing materials• Developed and executed on planning and promotion of high-level marketing strategies for events featuring Grant Cardone, Pace Morby, Jamil Damji, Veena Jetti, and Don Miller.• Ghost wrote multiple e-books and lead gens under tight deadlines and with 16% - 22%+ conversion rates.• Executed and presented campaign and media analytics, interpreting data and managing ad spend budgets to meet client goals and internal MRR metrics.
  • Centific
    Marketing Manager, Content Marketer, Copywriter
    Centific Oct 2021 - Nov 2023
    Redmond, Washington, United States
    • Oversaw and executed social media marketing, email marketing, content strategy, and new product development and Go-To-Market strategies for Centific's global AI/Data products and services. • Worked with high-level external clients as part of our marketing sub-offerings for companies like ADOBE®, SHARP®, MSN Autos, Baldor Foods, RAILWORKS Industrial, Thayer's Beauty, AMERICAN HOME SHIELD, CPT Global, and many more, all resulting in high client satisfaction.• Developed UX/UI strategy, product design, and Go-To-Market strategy for Centific's https://www.pitaya.ai/ platform.• Increased user engagement by 28% and sales conversion by 15% through the development of VSLs, email campaign management, social and ad word management, leadership webinars, and event/conference promotion.• Collaborated directly with L-1 Leadership and C-Level executives from our internal teams as well as external global partners.
  • Keap
    Content Marketer
    Keap Nov 2019 - Dec 2021
    Chandler, Arizona
    • Grew monthly MRR and brand awareness (following a rebrand) through the weekly development of marketing newsletters, email and social content, how-to-videos, blogs, vlogs, social content, event collateral, documentary series, and weekly webinars.• Increased lead conversions by 20% through targeted social campaigns, highly indexable blog posts, and weekly video series.• Executed successful Google indexing categorization efforts following Infusionsoft's rebrand to KEAP, allowing for differentiation from companies offering similar products and services.• Developed the KEAP Docuseries BIG GRIT, leading to greater brand awareness and outreach in concert with public relations and image enhancement for the brand while highlighting the inspirational efforts of small business owners.
  • The Rich Dad Company
    Marketing Manager, Copywriter, Content Creator
    The Rich Dad Company Nov 2011 - Nov 2019
    4330 N. Civic Center Plaza, Scottsdale Az.
    • Expanded brand reach into younger markets with engagement gains of 28%• Reduced cost per lead by 26% through targeted messaging and new social efforts (facebook, Instagram, etc.)• Increased course conversion rates by 28% through automation tailoring and new analytics tools implementation.• Converted loss-leader board game into a best-selling revenue generator (sold out in the first three months) through a complete redesign, collaboration with new fulfillment partners, and hands-on execution of the go-to-market strategy.• Produced and marketed the nationally syndicated radio show and top-rated podcast, THE RICH DAD RADIO SHOW.• Converted loss-leader YouTube channel into a $50K per month passive revenue generator that has been instrumental in growing and maintaining the brand visibility and new-user engagement of the RICH DAD brand.• Grew the RICH DAD POOR DAD YouTube channel from 1400 subscribers to over 2 million + at last count.• Ghost wrote two books, three courses, and countless weekly blogs on behalf of brand leaders and partners (I can go into detail in the interview.)• Produced event collateral and marketing for regular conferences approximately every six months as well as running on-site production during the events themselves.
  • Cisco Systems
    Content Development Specialist
    Cisco Systems Oct 2004 - Nov 2011
    Phoenix, Arizona, United States
    • Increased user engagement with the CCNA & CCNP networking certification courses by converting them from textbook/worksheet format into highly interactive animations and online courses.• Developed, animated, and scripted courses and a video game for the World Health Organization targeted at educating developing nations about blood-borne pathogens, drug awareness, and reproductive health for new mothers.• Expanded brand awareness through the production of weekly email marketing content and consistent website development and content updates.

Derek Harju Education Details

Frequently Asked Questions about Derek Harju

What company does Derek Harju work for?

Derek Harju works for Heckler

What is Derek Harju's role at the current company?

Derek Harju's current role is Content and Product Marketing Manager.

What is Derek Harju's email address?

Derek Harju's email address is de****@****ign.com

What schools did Derek Harju attend?

Derek Harju attended University Of Advancing Technology, University Of Advancing Technology.

Who are Derek Harju's colleagues?

Derek Harju's colleagues are Bijan Amini, Amy Gorohoff, Tanmay Raut, Marshall Hardwick, Vince Thompson, Yingjie Romans, Isabel Olivarria.

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