Field Level Media is a national sports content provider featuring a suite of direct-to-reader solutions and syndication products delivered to global clients and strategic partners.FLM features North American sports coverage including a full breaking news desk, coverage of professional and college sports, and unique commentary and analysis geared toward today's digital audiences. We also specialize in custom content solutions for print and digital clients, including robust content packages built around marquee events.FLM has deep ties within the sports media industry, and works with strategic partners to provide integrated solutions that include statistics, photos, videos and social media elements. Get the multimedia packages your readers crave in one integrated feed. Sports fans can enjoy original content on FLM's Website (www.fieldlevelmedia.com) as well as through Instant Articles, Twitter, Google's AMP, Apple News and on your Kindle.FLM can also solve your long-term or one-off project needs with content delivered by highly-trained professional sports journalists without your business absorbing the personnel and administrative costs.

• Management: Oversaw staff of six full-time employees and 10 freelancers for leading syndicated video provider. Worked directly with COO and CTO. Responsible for driving monetization goals for syndication and consumer products. Identified new B2B and B2C revenue streams, working with corporate clients I had established strong relationships with to increase distribution channels while leveraging ad ops and user extension partners to maximize B2C channels.Day-to-day responsibilities included overseeing the U.S. content operation, working with clients, strategic partners, advertising partners and internal stakeholders in the following capacities:• Content Management & Strategy: Drove editorial strategy, working with internal stakeholders including producers, finance, product and advertising for national content distribution. Managed content strategy, setting deadlines for all content creation, and analyzing performance of all content and advertising programs.• Strategic Partnerships: Collaborated with video and content partners to identify local and national market opportunities, increase ad inventory and leverage audience extension relationships.• Business Development: Managed publisher relationships and negotiated deals with multiple video providers seeking OneUp's ad platform. Established social media strategy, including testing Facebook's Instant Articles as a new revenue stream.• Editorial: Wrote and edited stories. Uploaded content into third-party CMS, paired it with photos, videos and distributed multimedia packages direct through the CMS platform and to social (Instant Articles, Facebook Pages). Charted editorial calendar.• Data analysis: Controlled programmatic advertising accounts and analyzed content performance metrics in the CMS. Analyzed metrics to evaluate traction of distributed content and effectiveness of advertising campaigns on AdEx, AOL and other programmatic advertising.

• Strategic Partnerships: Positioned TSX as the primary sports text provider for Reuters America in a deal worth more than $1 million annually, collaborating with partners including USA Today and Nielsen. Forged strategic partnership with CBS Sports on year-round NFL Draft product that has generated more than $5 million in combined revenue for the companies.• Business Development: Negotiated licensing contract with STATS Inc., winning the primary contract away from the Associated Press and generating $3 million in new business. Negotiated contracts with Microsoft, Yahoo, FOX Sports, AFP, UPI, Sportsradar and others.• Client management: First point of contact and traveled regularly to meet with clients. Worked with Reuters' sales team on new client leads and in-person meetings with potential clients.• Content Management & Strategy: Drove the build-out of a national wire service from the ground up, a two-year process that included creating a national news desk and collaborating with Managing Editor to spin up coverage of more than 7,000 annual events. Worked with clients to leverage network of more than 500 freelance writers to meet new needs on immediate time frames.• Editorial: Daily content production, editing copy and writing news stories, columns and regular features. Established editorial calendar and created daily schedule for virtual national news desk. Posted all TSX content to social media channels.• Budgeting: Budgeted spin up of coverage of more than 7,000 annual events with more than $1 million in annual overhead. Responsible for maintaining budget and reporting expenses to partners for revenue sharing and invoicing of more than $100,000 in monthly production costs.• Tech/Dev: Hired developer to build proprietary content management system that required remote access by editors across the country and multiple feed types to serve the various needs of clients. Worked with developer to evolve the CMS to meet industry standards and client needs.

• Worked with third-party developer and internal Lead team on content strategies.• Created Content Plan and conducted Competitive Analysis for two versions of Inside Drive basketball title.• Produced Commentary scripts and other content needs for basketball and hockey titles.• Organized and directed recording sessions with professional voice talent.• Wrote, edited and distributed content via Microsoft's CMS.

• Developed editorial processes and worked with sales and marketing to plan content strategy.• Maintained aggressive production/editorial schedule despite limited budget and resources.• Managed relationship with content provider (AP/Stats Inc.) and freelance writers.• Worked with lead developer on build out of proprietary CMS, ingesting provider content and distributing all content to website.• Worked with designers and artists to review site designs and implement changes.

• Hired and managed freelance network for all 32 NFL teams. • Contracted by EA Sports to create player rankings system for Madden 2001 video game.• Coordinated with newsroom, producers and national writers to devise NFL coverage plan.• Edited staff and wire copy, built section fronts, created content packages and wrote headlines and teasers. Published all content through CBS' internal CMS platform.