Derek Hewitt work email
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Derek Hewitt personal email
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Senior Marketer/Creator/TV producer with record of exceptional results achieved through strategic creative thinking, innovation, teamwork, talent development and branding excellence. Specialties: TV writing/directing, Branded content creation, Advertising, Offline/online marketing, strategy, new media (esp.online video), owned/earned and social media, Internet, Search, CRM, international, branding, education, travel, telecom, retail.Began as copywriter at JWT. Held senior positions in NY ad agencies Wells Rich Greene and Ammirati and Puris; award-winning campaigns for Club Med, UPS, Waterford Crystal, Four Seasons Hotels, others. Founded own ad agency in New York, and also founded place-based/interactive Integrated Media Communications and took it public. Formed content-creation subsidiary, wrote and directed Vacation Network travel show series on cable TV.Recruited to run global CRM/Interactive Marketing for Philips Electronics. Then founded iMedia Learning to train brands in digital marketing. Led training in search and interactive marketing at GM, Johnson & Johnson, P&G and others, sponsored by Google and Yahoo. Joined TracFone Wireless in 2005 to lead marketing growth and launch new brands. TracFone, NET10 and Straight Talk all extremely successful. Used deep research and highly innovative creative and media to counteract massive competitor budgets, producing the best marketing ROI in the cell phone industry. Hired Droga5 to beef up creative (was their first AOR client). Added Mediavest for media, then The Martin Agency. Customer base grew 500% during my tenure; revenue 8x from $600 million to $5 billion. Resigned after 7 years to take CEO position at Online Broadcasting Corporation, and to develop New Waves Radio LLC, which I had founded.At Online Broadcasting, we distribute high speed broadband access to remote areas in Africa with a view to enhancing education, commerce. At New Waves Radio, The Book Report radio show is a highly regarded book review show.At Two MadMen, create branded content videos.At Owlephant Productions, create TV show and blog at ItTakes2ToTravel.com Recently co-founded The Veracity Council Inc. and created the Veracity Seal to help brands prove the truthfulness of their marketing videos to content consumers.
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PresidentVinosphere Feb 2021 - PresentVinosphere Inc is a new wine importer specifically created to help address the massive wine surplus in South Africa by upgrading South African Wine marketing in the United States. We are also creating new labels and marketing imported wines from other regions. -
Chief Executive OfficerThe Veracity Council Inc. Feb 2020 - PresentThe Veracity Council is helping to make the Internet a safer place by providing independent reviews of online content, especially marketing videos, and awarding the Veracity Seal to content that is proven to be truthful. This helps Content Consumers rely on the truthfulness of marketing videos, and it helps Content Creators differentiate their content based on proven truthfulness.
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Founder/Creative DirectorTwomadmen Branded Entertainment Content Creators Jun 2016 - PresentOur branded entertainment content creation company focuses on using humor to engage audiences online and offline, on the theory that when your customers laugh, you laugh all the way to the bank. We have invented and trademarked a whole new format: the Sitcommercial! These are original sitcoms surrounding our client brands, designed for broadcast and online TV. My writing partner, Mort Scharfman, is an Emmy award-winning comedy writer, and you can see excerpts from our latest show at twomadmen.tv.
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Ceo/Executive ProducerOwlephant Productions Llc Jun 2014 - PresentTV and Film Production company focused on creating new scripted and unscripted TV series/movies. First production: "It Takes Two To Travel" new travel reality TV series. Acts as production house partner for our branded entertainment and other content generated at Two Mad Men/Online Broadcasting Corporation.
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CeoOnline Broadcasting Corporation Oct 2011 - Feb 2020OBC (Online Broadcasting Corporation) is in the business of distributing original TV shows and commercials online and offline, and developing enabling technologies to support that effort. We work with brands to extend the reach of their TV campaigns or to create new original content (see our new Two Mad Men branded entertainment content creation subsidiary.)We have recently sold our broadband business in South Africa to local interests. Our Ubuntuband service uses fiber-to-air connectivity to deliver fast internet access to remote places in Africa, enabling enhanced education by connecting schools around the world to villagers.
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CeoNew Waves Radio Llc Oct 2011 - Feb 2020New Waves Radio created high interest radio shows and other audio programming for broadcast over the air and online. Our most prominent property is The Book Report, which has been broadcast on leading talk radio stations, such as WBC 770 New York.The Book Report is the only broadcast radio show that focused specifically on Audiobooks, and over 300 shows have been produced. We have recently decided to shift distribution online to distribute archival content, and have shifted focus to our television properties for current production.
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Senior Vp MarketingTracfone Wireless Inc. Apr 2005 - Oct 2011Miami, Fl, UsI ran marketing for TracFone wireless, biggest prepaid cell phone provider in the US and #5 cell phone company overall. Built three brands: TracFone, Straight Talk and NET10. Hired and directed new ad campaigns from agencies The Martin Agency and Droga5 New York (and was their first AOR client). Engaged Carat and then Mediavest as media agencies. TracFone grew from #11 to #5 wireless provider during my tenure, with customer base increasing 500% and revenue 800%.The mission was to bring no-contract wireless to a far wider base of customers, which I did by deploying a very deep segmentation strategy, and figuring out ways to minimize wastage in media and creative so that we had more relevant, more creative, better researched, more targeted marketing than our competition. Big innovation was necessary to counteract the 20x bigger budgets of competitors, so a Big Data driven media campaign was deployed with analytical help from Millward Brown, Nielsen and Hudson River Group: disciplined ROI approach paid off. Part of the creative innovation was early adoption of brand video tools. Created long form videos to tell the brand story across multiple platforms: from network TV, national cable and social media supported online video to a close creative alliance with Walmart for in-store TV. TracFone was the fastest growing cell phone company in the US, and its Straight Talk brand is the fastest growing cell phone brand ever launched in the US. Launched highly successful campaigns for TracFone and Net10 by Droga5, winning Cannes Lion d'Or awards. Straight Talk campaign (by The Martin Agency), also highly successful. -
PresidentImedia Learning Inc. 2003 - 2005Founded and led iMedia Learning at the instigation of various brand marketers attending iMedia Brand Summits. Developed, wrote and marketed industry-leading online courses in Digital Marketing, Search Marketing and CRM. Courses bought by AOL, Microsoft, Carat. Took Search Marketing tour around the US sponsored by Google and Yahoo. Conducted in-person seminars by invitation at General Motors, Johnson and Johnson, P&G, Universal/McCann, Carat, RealBranding, OMD among many others. Named one of top 100 digital marketers in the US.
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Global Vp Interactive MarketingPhilips Electronics 1999 - 2003Amsterdam, Noord-Holland, NlOversaw biggest online content integration and video content deal at that time, overseeing global launch of AOL Time Warner/Philips Lifestyle Commerce Platform, deploying video, music and magazine content from all the Warner properties in support of hardware sales. Negotiated massive online ad play and content deal, under which we got to use movies, music and magazine content on our sites. Was also global webmaster responsible for harmonizing structure and look and feel across hundred of sites in over 60 countries.Initially hired to drive acceptance of CRM at the Company, and oversee integration of multiple regional databases into a global cross divisional marketing tool. -
PresidentIntegrated Media Communications Inc. Jun 1992 - Jun 1999Place-based media company focused on print and electronic advertising delivery right place/right time. Formed subsidiaries in Canada, UK, France, Switzerland, South Africa and Costa Rica. Media as diverse as ETA (Electronic Travel Advertising), which targeted travel agents via airline reservation systems, to ads on back of train tickets at Swissrail, to in-store advertising in US supermarkets. Negotiated global alliance with AT&T sub NCR. Took company public in 1994; sold in 1999.
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PresidentThe Hewitt Company Inc. May 1987 - Jun 1992Advertising agency focused on building brands and sales with high quality creative and very targeted media and promotion. Brands served were in luxury goods, hospitality and travel.
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SvpAmmirati And Puris 1984 - 1987Hired to manage Club Med account: award-winning "Antidote for Civilization" campaign drove huge increases in business and awareness. Pitched and won the UPS campaign and drove "We Run The Tightest Ship In The Shipping Business"; brand campaign instrumental in transforming both air and ground business. Also handled Waterford Crystal and Four Seasons hotels accounts.
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Vp/Account SupervisorWells Rich Greene Jun 1982 - Jul 1984Account Supervisor on Pan American World Airways account, first international , then domestic
Derek Hewitt Skills
Derek Hewitt Education Details
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University Of The WitwatersrandEnglish -
King Edward Vii High School (Kes)High School Diploma
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Westville Boys High School
Frequently Asked Questions about Derek Hewitt
What company does Derek Hewitt work for?
Derek Hewitt works for Vinosphere
What is Derek Hewitt's role at the current company?
Derek Hewitt's current role is President at VINOSPHERE.
What is Derek Hewitt's email address?
Derek Hewitt's email address is de****@****ail.com
What is Derek Hewitt's direct phone number?
Derek Hewitt's direct phone number is +178642*****
What schools did Derek Hewitt attend?
Derek Hewitt attended University Of The Witwatersrand, King Edward Vii High School (Kes), Westville Boys High School.
What are some of Derek Hewitt's interests?
Derek Hewitt has interest in Economic Empowerment, Education, Environment, Poverty Alleviation, Science And Technology, Animal Welfare.
What skills is Derek Hewitt known for?
Derek Hewitt has skills like Digital Marketing, Online Marketing, Advertising, E Commerce, Marketing Strategy, Marketing, Sem, Management, Integrated Marketing, Interactive Marketing, Online Advertising, Product Marketing.
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