Senior Marketer/Creator/TV producer with record of exceptional results achieved through strategic creative thinking, innovation, teamwork, talent development and branding excellence. Specialties: TV writing/directing, Branded content creation, Advertising, Offline/online marketing, strategy, new media (esp.online video), owned/earned and social media, Internet, Search, CRM, international, branding, education, travel, telecom, retail.Began as copywriter at JWT. Held senior positions in NY ad agencies Wells Rich Greene and Ammirati and Puris; award-winning campaigns for Club Med, UPS, Waterford Crystal, Four Seasons Hotels, others. Founded own ad agency in New York, and also founded place-based/interactive Integrated Media Communications and took it public. Formed content-creation subsidiary, wrote and directed Vacation Network travel show series on cable TV.Recruited to run global CRM/Interactive Marketing for Philips Electronics. Then founded iMedia Learning to train brands in digital marketing. Led training in search and interactive marketing at GM, Johnson & Johnson, P&G and others, sponsored by Google and Yahoo. Joined TracFone Wireless in 2005 to lead marketing growth and launch new brands. TracFone, NET10 and Straight Talk all extremely successful. Used deep research and highly innovative creative and media to counteract massive competitor budgets, producing the best marketing ROI in the cell phone industry. Hired Droga5 to beef up creative (was their first AOR client). Added Mediavest for media, then The Martin Agency. Customer base grew 500% during my tenure; revenue 8x from $600 million to $5 billion. Resigned after 7 years to take CEO position at Online Broadcasting Corporation, and to develop New Waves Radio LLC, which I had founded.At Online Broadcasting, we distribute high speed broadband access to remote areas in Africa with a view to enhancing education, commerce. At New Waves Radio, The Book Report radio show is a highly regarded book review show.At Two MadMen, create branded content videos.At Owlephant Productions, create TV show and blog at ItTakes2ToTravel.com Recently co-founded The Veracity Council Inc. and created the Veracity Seal to help brands prove the truthfulness of their marketing videos to content consumers.
Listed skills include Digital Marketing, Online Marketing, Advertising, E Commerce, and 38 others.