Redefining conventional hardware and software designs into valuable integrated solutions that achieve the perfect balance between function and value, while ultimately ‘simplifying complexity.’

RECENT KEY TASKS• US market report, focusing on US Professional Audio-Visual Distribution markets. Objective of report providing intelligence to include potential market values, profitability metrics, brand profiling, significant participants including the identification of possible acquisition targets with associated opportunity and risk assessments. Process also included dealer market research to obtain valued opinions regarding current attitudes towards US ProAV distributors. Project ultimately resulted in a successful $200m+ acquisition. • Product strategy report for an overseas manufacturer looking to enter an emerging market for Video distribution over IP/IT Networks. Report focused on competitor analysis, market vertical analysis, making recommendations relating to price, margin, features, specifications, and potential routes to market.• Adopted temporary position of COO for UK Manufacturing company, with overall responsibility to restructure Sales, Marketing and Finance, including advice relating to US acquisition activities.

• The founder and CEO of WyreStorm Technologies, a globally recognized technology company within the residential home automation & professional audio video and IP/IT signal management industry.• 8 years’ senior executive experience who successfully built a sustainable organization from start-up to profitability, supporting product sales revenues around the world through a network of end-users, dealers, distributors and sales representatives.• Responsible for developing product road maps to meet market requirements and organizational goals, while driving the launch of technically complex products with many deliverables to Audio Visual (AV) and Information Technology (IT) markets. • Worked alongside some of the best AV/IT design engineers in the world while challenging each development stage to ensure success against market competition and achievement of fiscal requirements.• Strong finance, budget and analytics ability, monitoring key performance indicators to drive progress against high level objectives.• An intuitive executive that recognizes the impact of ‘decisions making’ throughout an organization, working tirelessly to maximize policy effectiveness through efficient resource management and communication.• A front leader with empathy who creates a motivated and energized working environment through team member support and mentoring. Works to create an environment where clear expectations and resources work harmoniously to create a platform for achievement.• A creative problem solver, from concept to implementation, communicating with others to refine and perfect solutions for real sustainable change.• An effective communicator with the ability to talk at all levels of business. From webinars, trainings, key account management, vendors, internal meetings to investor relations, knowing the subtle differences to each interaction.

A new start company based on previous residential system integration experience, focusing on the emerging technology of HDMI distribution over structured cable at the time when stable solutions were not widely available.Techbiz (UK) expanded into the US market through the aquisition of WyreStorm Technologies.

An organization providing integrated smart home solutions for some of the leading home builders in the UK. Unlike the traditional residential Custom Install (CI) channel, AST focused on high volume, affordable home technology solutions for wider market appeal.

Senior Manager for a UK based contract electronics manufacturing company supplying PCB and cable related sub-assemblies to some of the largest electronic manufacturers in the UK. A role that focused on manufacturing efficiency, cost accouting, development and maintenance of quality management ISO 9001 policies and procedures.