• Started a bicycle tour business in the city of Provo and used many marketing tactics to become profitable• Created an informative and beautiful website (pedalprovo.com) to attract visitors and drive sales• Manages two tour guides who lead tours by training them and creating stories for them to tell• Executes an excellent content and SEO strategy that places Pedal Provo on page 1 for every targeted keyword

• Manages HubSpot lead generation strategy and implementation to drive sales and optimize conversions using complex workflows and leveraging several third-party software in tandem with HubSpot• Uses highly segmented lists to run campaigns based on KPIs to deliver emails to the right person at the ideal time• Creates landing pages, forms, workflows, etc. as part of a lead generation funnel and continually optimizes based on AB testing data

• Served as primary HubSpot admin and was responsible for maintaining data integrity and hygiene of contacts, lists,and deals in several instances by training teams on best practices and holding them accountable• Worked with marketing teams on template creation, campaign execution, and data collection and reporting toassess the success of marketing efforts and recommended ways to improve• Successfully implemented new sales processes to ensure data quality and a smooth sales pipeline in a B2B business• Continuously worked with development teams to troubleshoot and fix data errors in multiple systems

• Ensured proper routing of leads in HubSpot and Salesforce to B2B sales team based on multiple variables• Worked well as part of a team to craft new marketing strategies and created the deliverables• Tracked marketing efforts using analytics software to inform stakeholders on the performance of campaigns and advised on the next course of action to remain efficient and continue growth

• Led the creation and implementation of marketing automation strategies in HubSpot for eight insurance products• Crafted emails, landing pages, forms, social ads, and workflows to delight customers and convert new leads• Created blog posts to target specific keywords as part of a bigger SEO strategy to boost revenue

• Communicated effectively with 9 clients with unique needs to ensure the highest level of satisfaction• Oversaw a team to ensure deliverables were on time and quality assurance was excellent• Constructed full-funnel strategies to deliver clients results using SEO, content, social media, demand gen, and ads