Derek Klein Email & Phone Number

Plano, Tx, Us

● Lead the digital marketing team in developing and executing omni-channel campaign strategies across paid digital, social media, email, and webinars, ensuring consistent tactics and optimizing customer engagement throughout the buyer’s journey● Lead the development and execution of demand marketing strategies, increasing online engagement by 62% and improving lead conversion rates by over 200% via targeted digital campaigns● Develop and build detailed journeys and trigger points for campaigns using data-driven insights to deliver the right content to physicians, hospital administrators, and c-suite at each stage in their decision journey● Manage and optimize the company website, including SEO, CRO, and web analytics, to enhance user experience and drive conversions● Present regular performance reports to senior leadership to measure and report on campaign performance, including engagement rates, lead conversion rates, cost per lead, customer lifetime value, and ROI● Spearhead account-based marketing strategies, targeting high-value accounts with personalized campaigns and content● Collaborate with global teams to maintain consistent strategies, messaging, and positioning, while adapting strategies to meet local market needs● Monitor and manage campaign budgets, including forecasting, tracking spend, and optimizing ROI to achieve financial targets

Dallas, Texas, Us

● Orchestrate and manage lead nurturing programs using data-driven insights for programmatic, paid search, and paid social● Create and execute customer journeys and email marketing campaigns through targeting, implementation, and reporting/analysis, resulting in a 53% increase in email open rates and a 215% boost in click-to-open rates● Manage SEO, SEM, and UX strategy to optimize landing pages and increase conversion rates by over 125%● Provide briefs and creative direction on developing relevant content for website content, videos, and employee testimonials● Provide regular reports and updates on digital marketing activities and campaign performance to senior management

Dallas, Texas, Us

● Develop, manage, monitor, and optimize marketing campaigns for programmatic, paid search, and paid social to increase new account growth, brand recognition, and website visits● Lead the development and execution of comprehensive B2B and B2C email marketing strategies using Salesforce Marketing Cloud to increase customer engagement and generate leads● Lead content marketing team by researching, creating, managing, and distributing blogs, infographics, ebooks, newsletters, and white papers to enhance thought leadership and increase website traffic and leads● Maintain, enhance, and optimize website for SEO and organic search providing a seamless user experience across users’ digital journey ● Lead monthly reporting cadence to assess the effectiveness of campaigns, identify areas for improvement, and make data-driven recommendations

Dallas, Tx, Us

● Create, implement, and manage targeted and personalized email campaigns and journeys using Salesforce Marketing Cloud● Compose, design, and distribute press releases, surveys, infographics, blog posts, white papers, and presentations to increase website traffic and brand awareness with current and potential clients● Generate and deliver campaigns to pitch interviews and story ideas to global media outlets with placements in publications including the USA Today, Wall Street Journal, Huffington Post, and CNN● Strategize, implement, and maintain social media presence across various platforms including Twitter, Facebook, and LinkedIn

Dallas, Tx, Us

● Create, implement, and manage targeted and personalized email campaigns and journeys using Salesforce Marketing Cloud● Compose, design, and distribute press releases, surveys, infographics, blog posts, white papers, and presentations to increase website traffic and brand awareness with current and potential clients● Generate and deliver campaigns to pitch interviews and story ideas to global media outlets with placements in publications including the USA Today, Wall Street Journal, Huffington Post, and CNN● Strategize, implement, and maintain social media presence across various platforms including Twitter, Facebook, and LinkedIn

Columbia, Missouri, Us

● Analyzed data from the virtual bookstores to customize book inventory to increase sales based upon the purchasing habits of the clients● Supported client representatives in creating purchase orders for schools, managing book lists, and working with publishers to purchase teacher materials

Bristol, Ct, Us

● Created overnight TV ratings reports to influence which programs were shown on the network.● Developed a top 25 program list to tell the program directors which programs drew the best ratings.● Generated presentations based upon consumer survey results to increase the number of advertising partners for the company.

Master’S Degree, Digital Marketing

Bachelor’S Degree, Convergence Journalism