Derek Lazarus has 30 years of successful business experience, spanning diverse sectors from clothing to homewares + furniture, interior décor, and property. Working in Sydney, Hong Kong, China, Vietnam he has built an extensive network of business and social contacts, bringing with him a wealth of knowledge and an edge to the real estate industry.As a resident of the eastern suburbs, Derek’s knowledge of Sydney’s suburbs is decades long. The decision to launch 3SQUARED was an easy one. Derek had identified incredible opportunities while working on the sales side of the real estate industry and saw an opportunity to create a marketplace for buyers, matching and securing them with properties both off and on the market in an ever-changing and competitive environment.Derek is a highly motivated class 1 licensed agent and corporation licensee in charge. His strong work ethic and moral compass are attuned to ensuring the buyer walks away satisfied that their best interests have been served at every stage of the purchasing journey, receiving service excellence.Having been on the client side of the real estate industry over the years, it was his love of property that motivated Derek to enter the industry after exiting his overseas interests gave him the freedom to invest his time and passion and apply his extensive knowledge of marketing and sales to a new field, where he has quickly established his credentials.His approach to real estate is influenced by his many years spent working in competitive global markets, where the imperative was to identify the needs of his buyers and vendors and match all their unique requirements, while providing a seamless and professional experience.Derek understands that property is all about reality and perception; sometimes you need that solid, underlying business and cultural background knowledge to properly analyse, advise and understand the needs of your clients and the best strategies to achieve outcomes and build sustainable and ever lasting relationships.