Derek Lee Email & Phone Number

Hong Kong Sar

Crown Motors Ltd. (An Inchcape Company) is the sole distributor for Toyota, Lexus, and Hino. Responsibilities:• Lead of Inchcape EV Hub – the first multi-brand electric vehicle hub in the market, provide an enhanced omnichannel experience to customers, implement traffic monitoring solution to evaluate manpower and campaign performance, along with test drive management solution to promote seamless test drive customer experience• developing customer digital journey• digitalizing sales and operational processes • implementing online sales platform • conducting UAT and training• managing post implementation issues and performance tracking• developing a continuous improvement plan• implementing change management

Hong Kong Sar

Crown Motors Ltd. (An Inchcape Company) is the sole distributor for Toyota, Lexus, and Hino. Responsibilities:• formulated pricing and marketing strategies to promote Toyota passenger vehicles and commercial vans • introduced new products to the market• developed a finance and insurance business portfolio• managed a sales team of 50 sales consultants and 3 showrooms

Hong Kong Sar

Zung Fu Company Limited (A Jardine Matheson Company) is the sole dealer of Mercedes Benz passenger and commercial vehiclesResponsibilities:• enhancing sourcing and selling channels• creating marketing plans and downstream business• streamlining and digitalizing operational processes• establishing an online sales channel• expanding retail network• managing sales and operational team• implementing cost control programAchievement:• increased the sales volume by 120% in 2 years• designed and launched the certified pre-owned program and extended warranty program• achieved the highest employee satisfaction score within the company for three years; top two position four years in a row

Hong Kong Sar

Hyundai Hong Kong is a member of Zung Fu Company Limited (A Jardine Matheson Company), the distributor and dealer of Hyundai passenger and commercial vehicles in Hong Kong Responsibilities:• sales and aftersales business (passenger and commercial vehicles)• designed a retail network strategy (showroom and service center)• introduced new product range and pricing strategies • formulated marketing strategies• developed a finance and insurance business portfolio• streamlined supply chain• launched service packages and retention programs• liaised and negotiated with OEM on sales target, vehicle pricing, subsidies, and production allocation• liaised with Transportation and Environmental Protection Departments on new car regulations and homologation issues• provided product and soft skill training to the sales teamAchievement:• significantly improved profitability and sales volume (from 300u to 1600u)• increased the light good vehicle market share (from 6% to 31%)• achieved the highest market share growth in APAC• obtained Hyundai commercial vehicle distributorship

Hong Kong Sar

Zung Fu Company Limited (A Jardine Matheson Company) is the sole dealer of Mercedes Benz passenger and commercial vehiclesResponsibilities:• promoted Mercedes-Benz passenger cars to affluent consumers, top executives, and fleet customers• handled customers’ complaints• performed market research and analysis of the automobile industry to support management decision making in sales strategies • managed showroom operation and supervised a team of 13, including receptionists, clerks, and drivers • coordinated marketing events, car shows, and test drive eventsAchievement:• generated $30 million of sales within the first 10 months of joining the company