Creative Marketing Manager
· Creation of all marketing collateral from idea generation through completion for all businessdepartments while meeting deadlines and requirementso Corporate brochures, product catalogs, product flyers/sell sheetso Worked collaboratively with product and segment managers to create pieces for use in the field bysales representativeso Creative direction as well as art direction for all marketing projects· Creation and management of online/print ad campaignso Banners ads, motion ads, magazine ads, social media posts· Management of marketing automation platform/inbound lead generationo Was the lead in the implementation of Pardot (Account Engagement) in our Salesforce instanceo Created segmentation rules for our database as well as pulling in new leads through web formso Managed all email marketing campaigns from email design to delivery as well as A/B testing toachieve the highest possible open and click-through rateso Developed and executed drip email campaigns to facilitate customer journeys through the variousstages of the buying cycle· Product photography for all marketing initiatives including staging, photo shoots, and post-productionediting for all collateral and website photos· Creation of social media videos and marketing videoso Creation of storyboards for management approvalo Direction of video shoots and post-production editing· Worked with outside agencies on SEO and Google AdWords strategies and keywords
