Derek M.

Derek M. Email and Phone Number

Social Media, Marketing Communications, Public Relations & Brand Management @ Davis Elen Advertising
los angeles, california, united states
Derek M.'s Location
Portland, Oregon, United States, United States
About Derek M.

MarCom leader and brand strategist leveraging 15+ years of expertise in consumer engagement, including: social media/influencer management, multi-channel advertising, public relations, and events to drive client revenue, growth, and brand initiatives as the ‘voice of the consumer.’

Derek M.'s Current Company Details
Davis Elen Advertising

Davis Elen Advertising

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Social Media, Marketing Communications, Public Relations & Brand Management
los angeles, california, united states
Website:
daviselen.com
Employees:
170
Derek M. Work Experience Details
  • Davis Elen Advertising
    Svp, Brand Communications & Social Media
    Davis Elen Advertising Jun 2022 - Present
    Seattle/Portland, Los Angeles, San Diego, Washington D.C, & Kansas City
    • Senior Leadership member within one of the largest, privately held agencies on the west coast. Agency is currently managing $300M in billings. • Absorbed social and influencer department with lead supervisory, strategic, and creative oversight for all client SOWs. • Oversee 11 direct reports while providing strategic leadership to 40+ senior representatives of ~150 total employees • Serves as the strategic Brand Communications lead for McDonald’s USA and local franchisees, representing $50 million in annual billing across seven markets ($4 billion in annual sales for 2K+ restaurants). - $3M annual budget. • Creative Director, Social/Influencer/Editorial • Lead consultant of D&I as LBGTQI+ Diversity Lead
  • Davis Elen Advertising
    Svp, Brand Communications
    Davis Elen Advertising Jun 2019 - Jun 2022
    Seattle, Washington, United States
    • Orchestrated department operations across all locations with P&L responsibility. Position included marketing communications, social/influencer strategy, public relations, client relations, stakeholder engagement, strategic planning, and team leadership• Led and delegated four direct reports while providing leadership and counsel to all 150+ enterprise-wide employees• Creative Director (content writing). • Leveraged business insights to develop multi-channel advertising, marketing, and PR service offerings• Facilitated client endorsement and budget approvals as strategic lead for annual planning; developed communications and PR plans while ensuring proper execution and related reporting• Provided counsel and strategic direction to clients as an agency spokesperson and thought leader• Created holistic, cross-functional strategies designed to drive sales and transactional goals, as well as brand initiatives for CPG, QSR, and retail clients such as McDonald’s USA, Alkaline88, Lively/Best Buy, Smart & Final, and more• Served as a strategic lead for McDonald’s USA and local franchisees, representing $50 million in annual billing ($2 billion in annual sales) for 2K+ restaurants; managed $2 million annual budget with 25%+ avg. YOY increases
  • Davis Elen Advertising
    Vp, Public Relations And Communications
    Davis Elen Advertising Jun 2015 - Jun 2019
    Seattle, Washington, United States
    • Leveraged business insights to develop multi-channel advertising, marketing, and PR service offerings• Facilitated client endorsement and approval as strategic lead for annual planning; developed communications and PR plans while ensuring proper execution and related reporting•Led and delegated four direct reports while providing leadership and counsel to all 150+ enterprise-wide employees • Provided counsel and strategic direction to clients as an agency spokesperson and thought leader• Lead Copywriter/Content Developer (press/media relations, speech writing) • Raised $15.5 million as non-profit partnership lead for 10 Ronald McDonald House Charities locations• Served on three McDonald’s National Marketing and Communications teams, as well as McDonald’s PRIDE Network• Introduced enterprise-wide diversity and thought leadership as DEI and LBGTQI+ Diversity Lead• Supported region to rank #1 in US overall performance for three consecutive years• Received Employee of the Year Award in 2016
  • Davis Elen Advertising
    Director Of Public Relations
    Davis Elen Advertising Oct 2012 - Jun 2015
    Seattle, Washington, United States
    • Developed and steered all communications and public relations services as contracted by McDonald’s USA; included annual strategy, budgets, and tactical calendar for four markets (OR, WA, ID, and MT)• Managed three direct reports while executing company’s intern program, as well as programs commissioned by clients• Lead Copywriter/Content Developer (press/media relations, speech writing) • Received McDonald’s Corporation National Brand Builder Award for in-field contributions to national brand in 2014
  • Stack House Media
    Marketing Communications Consultant
    Stack House Media Dec 2010 - May 2012
    Portland, Oregon Area
    App/Web Development & E-commerce StrategyOversaw internal and client-facing marketing communications activities, including but not limited to: Advertising, social media, email marketing, digital media, SEO, SEM and product marketing.
  • Sunstone Circuits
    Publicist, Media Marketing Manager
    Sunstone Circuits May 2009 - Dec 2010
    Mulino, Or
    Managed and implemented annual public relations plans for a (20m) high-tech manufacturing company, under an eCommerce business model.Primary Disciplines: Earned media, content development, trade shows and other events.
  • Magnum Werks Advertising
    Account Director
    Magnum Werks Advertising Apr 2006 - May 2009
    Portland, Oregon Area
    Oversaw regional account service team as contracted by Allstate Insurance (reported to agency Principal) Represented: $10m in annual billing Services Included: Marketing strategy, media planning, public relations & events Managed annual campaign strategies and promotional tactics to drive demand generation

Derek M. Skills

Product Marketing Media Strategy Media Buying Social Media Public Speaking Brand Marketing Social Media Strategy Marketing Budget Management Media Relations Communications Strategy Memos Digital Media External Communications Team Management Project Manager Digital Marketing Advertising Strategic Planning Advertising Management Seo Creative Solutions C Level Presentations Talking Points Customer Insight Budget Management Creative Partnerships Cross Functional Team Leadership Crisis Management Event Management Marketing Media Social Media Marketing Content Development Brand Strategy Management Market Segmentation Strategic Communications Coaching Public Relations Problem Solving Marketing Communications Cross Promotions Activations Influencer Marketing Content Writing Media Production Branding And Identity

Derek M. Education Details

Frequently Asked Questions about Derek M.

What company does Derek M. work for?

Derek M. works for Davis Elen Advertising

What is Derek M.'s role at the current company?

Derek M.'s current role is Social Media, Marketing Communications, Public Relations & Brand Management.

What schools did Derek M. attend?

Derek M. attended University Of Washington, Portland Community College.

What skills is Derek M. known for?

Derek M. has skills like Product Marketing, Media Strategy, Media Buying, Social Media, Public Speaking, Brand Marketing, Social Media Strategy, Marketing Budget Management, Media Relations, Communications Strategy, Memos, Digital Media.

Who are Derek M.'s colleagues?

Derek M.'s colleagues are Tessa Oliver, Yesenia Flores Gonzalez, Lulu Garcia, Bree Colavin, Khina Ricks, Brent Black, Jonathan Ng.

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