Derek M. Email & Phone Number

Seattle/Portland, Los Angeles, San Diego, Washington D.C, & Kansas City

• Senior Leadership member within one of the largest, privately held agencies on the west coast. Agency is currently managing $300M in billings. • Absorbed social and influencer department with lead supervisory, strategic, and creative oversight for all client SOWs. • Oversee 11 direct reports while providing strategic leadership to 40+ senior representatives of ~150 total employees • Serves as the strategic Brand Communications lead for McDonald’s USA and local franchisees, representing $50 million in annual billing across seven markets ($4 billion in annual sales for 2K+ restaurants). - $3M annual budget. • Creative Director, Social/Influencer/Editorial • Lead consultant of D&I as LBGTQI+ Diversity Lead

Seattle, Washington, United States

• Orchestrated department operations across all locations with P&L responsibility. Position included marketing communications, social/influencer strategy, public relations, client relations, stakeholder engagement, strategic planning, and team leadership• Led and delegated four direct reports while providing leadership and counsel to all 150+ enterprise-wide employees• Creative Director (content writing). • Leveraged business insights to develop multi-channel advertising, marketing, and PR service offerings• Facilitated client endorsement and budget approvals as strategic lead for annual planning; developed communications and PR plans while ensuring proper execution and related reporting• Provided counsel and strategic direction to clients as an agency spokesperson and thought leader• Created holistic, cross-functional strategies designed to drive sales and transactional goals, as well as brand initiatives for CPG, QSR, and retail clients such as McDonald’s USA, Alkaline88, Lively/Best Buy, Smart & Final, and more• Served as a strategic lead for McDonald’s USA and local franchisees, representing $50 million in annual billing ($2 billion in annual sales) for 2K+ restaurants; managed $2 million annual budget with 25%+ avg. YOY increases

Seattle, Washington, United States

• Leveraged business insights to develop multi-channel advertising, marketing, and PR service offerings• Facilitated client endorsement and approval as strategic lead for annual planning; developed communications and PR plans while ensuring proper execution and related reporting•Led and delegated four direct reports while providing leadership and counsel to all 150+ enterprise-wide employees • Provided counsel and strategic direction to clients as an agency spokesperson and thought leader• Lead Copywriter/Content Developer (press/media relations, speech writing) • Raised $15.5 million as non-profit partnership lead for 10 Ronald McDonald House Charities locations• Served on three McDonald’s National Marketing and Communications teams, as well as McDonald’s PRIDE Network• Introduced enterprise-wide diversity and thought leadership as DEI and LBGTQI+ Diversity Lead• Supported region to rank #1 in US overall performance for three consecutive years• Received Employee of the Year Award in 2016

Seattle, Washington, United States

• Developed and steered all communications and public relations services as contracted by McDonald’s USA; included annual strategy, budgets, and tactical calendar for four markets (OR, WA, ID, and MT)• Managed three direct reports while executing company’s intern program, as well as programs commissioned by clients• Lead Copywriter/Content Developer (press/media relations, speech writing) • Received McDonald’s Corporation National Brand Builder Award for in-field contributions to national brand in 2014

Portland, Oregon Area

App/Web Development & E-commerce StrategyOversaw internal and client-facing marketing communications activities, including but not limited to: Advertising, social media, email marketing, digital media, SEO, SEM and product marketing.

Mulino, Or

Managed and implemented annual public relations plans for a (20m) high-tech manufacturing company, under an eCommerce business model.Primary Disciplines: Earned media, content development, trade shows and other events.

Portland, Oregon Area

Oversaw regional account service team as contracted by Allstate Insurance (reported to agency Principal) Represented: $10m in annual billing Services Included: Marketing strategy, media planning, public relations & events Managed annual campaign strategies and promotional tactics to drive demand generation

Certification: Social Media Technologies And Implementation, Digital Communications

Certification in Social Media Strategies & Technologies

Associate'S, Psychology