Derek Ma Email & Phone Number

Mountain View, Ca, Us

• Lead tentpole events for Google/YouTube Hong Kong and China while supporting APAC markets.• Collaborate with stakeholders across B2B, B2C, brand and reputation, sales, PR, and executive levels to deliverbusiness results through engagements with clients and consumers. Conceptualized and executed thought leadershiptentpoles, product adoption workshops, C-suite engagements, awards programs and virtual/hybrid events.• Launched the first YouTube Works Awards in Hong Kong recognizing brands and agencies creating the most innovativeand effective campaigns on YouTube ensuring YouTube YoY spend and YouTube Shorts adoption.• Achieved >90% average yearly event CSAT score ensuring client attendance rates remained >80% YoY.

Mountain View, Ca, Us

1 Angel Lane, London, Gb

• Mobile World Congress, Shanghai. Managed conference operations, internal stakeholders, & vendors. Lead producer for Asia Mobile Awards, producing onscreen content, managing vendors, overall logistics and production items.

Boston, Massachusetts, Us

• Porsche Macan National Launch 2018. Produced video and photo content for marketing to highlight the immersive event with renown Argentinian performers – Fuerza Bruta, singer Tia Ray, and 44 international dancers. Managed venue and KOLs. Lead producer during pitching phase. • Supported successful pitches for Porsche Digital Toolkit 2.0, Scania Seawork and Bauma booths.

Shanghai, Cn

• AIA China’s Wellness APP Launch & Wellness Ambassador Unveiling 2017. Create interactive area for 10,000m2 space ensuring 5,000 guests can participate as well include interaction with Wellness Ambassador – David Beckham. • All New Mercedes-Benz E-Class LWB China Launch 2016. Created exhibition area textual and video content, managed over 10 different interactive activities including an automatic robotic bar created with KUKA robotic arms from Paris, and secured Lenovo, Phoceis, and Microsoft HoloLens as partners for the event which took place in 4 cities around China.• Shanghai Rolex ATP Masters 2016. Managed the Mercedes-Benz booth and interactive activity involving a customized car race and multiple frame capture photo booth experience for the tournament attended by over 100,000 tennis fans.

Wuppertal, Nrw, De

• BMW Golf Masters 2015. Led two teams for sponsorship acquisition and management, ticketing promotion and distribution. Event attended by over 47,000 guests and 78 international players competing for a $7 Million cash prize.• Lufthansa Marketing Booth Roadshow 2015. Project lead. Event took place in 3 cities around China. • Ferrari Racing Days 2015. Over all project manager. Responsible for creating proposal, design, production, sponsors, catering, and guest management. • Duravit China National Distributor Conference 2015. Overall project lead for the 1st overseas project of VOK DAMS Shanghai. Attended by 100 guests flown from China with events organized in 5 different cities in Germany.• Lufthansa & FC Bayern Munich Meet & Greet 2015. Managed football fans and media interaction with 2 star players.• BMW Golf Masters 2014. Managed Professional-Amateur Golf Tournament, VIP weekend activities, and hospitality management.• Responsible for planning and creating proposals for Volvo Auto Shanghai Operations 2015, Bosch Auto Shanghai Booth Management 2015, Disney, Haribo Offline Marketing Campaign 2015 and more.• Assumed leading role in supervising and training colleagues to ensure company standards were achieved.

• The Himalayan Times Perspectives Brand Fest 2014. Worked on logistics, production, and on site management for Nepal’s premium corporate event, where panels of international experts shared their knowledge on successful branding. Penned the MC script for Bollywood actress and former Femina Miss India Universe, Neha Dhupia.

Wuppertal, Nrw, De

• Volkswagen Group Night, Beijing 2014. Responsible for hospitality management for an event attended by over 2,000 guests comprising of VIPs, celebrities, media, and Chinese dealers. Managed third party vendors and supported the transportation team.• BMW 7 IN JOY 2014. Supported the project planning the pre-trip tour of Xishuangbanna, Yunnan, China.

• Organized international conferences, annual dinners and events for KPMG, ULI (Urban Land Institute), RICS (Royal Institution of Chartered Surveyors), and more. • Responsible for event concept creation, theme selection, design and event program. • Planned and executed client, delegate and sponsorship management, logistics, production, budgeting, and on site management.• Effectively created conference websites to increase sponsorship prospects and drive up delegate numbers.

Us

Ma International Communications Studies, Mass Communication/Media Studies

Chinese Language Studies, Chinese Language

Bachelor Of Arts (B.A.), Media Studies, Communicative English, Psychology And Media Studies