With 24 years of experience in grocery retail and a strong background in advertising and marketing, I bring a unique blend of operational expertise and strategic marketing insight. My career journey began in store operations, where I spent 12 years honing my skills, starting as a Customer Service Assistant and advancing to the role of Central Checkout Manager. During this time, I developed a deep understanding of customer service, team leadership, and efficient store management.Transitioning into the advertising and marketing industry, I have spent the past 12 years managing a diverse portfolio of accounts as a Marketing Manager, including CPG marketing, regional marketing, financial marketing, and digital and eCommerce marketing. My expertise includes:- **Marketing Strategy**: Skilled in setting clear marketing objectives and KPIs to align with overall business goals. Experienced in developing comprehensive marketing strategies that drive brand awareness, engagement, and sales.- **Campaign Planning**: Proficient in planning and executing multi-channel marketing campaigns. Adept at developing creative concepts and ensuring cohesive messaging across traditional, digital, and in-store channels.- **Budgeting**: Experienced in managing marketing budgets, ensuring optimal allocation of resources for maximum ROI. Skilled in tracking and analyzing spend to maintain cost-effective strategies.- **Sponsorship Negotiations**: Skilled negotiator with a track record of securing valuable sponsorships. Experienced in identifying partnership opportunities and negotiating terms that align with brand objectives.- **Sponsorship and Event Activations**: Expert in creating and executing sponsorship and event activation plans that enhance brand visibility and customer engagement. Proven ability to deliver memorable experiences that drive customer loyalty.- **In-Store Experience**: Leveraging my retail background to enhance the in-store experience through strategic marketing initiatives. Experienced in designing in-store promotions, signage, and customer engagement tactics that drive sales and enhance the customer journey.My passion lies in bridging the gap between operational excellence and creative marketing solutions, delivering impactful results for the business.