Vice President Marketing
CurrentSupervise the Marketing Department and ensure compliance with the Board of Directors' policies and departmental procedures. Duties such as but not limited to:Educate and inform members of products and services the Credit Union offers. Represent the Credit Union as needed, including public speaking for business development, financial education, etc. Develop and implement marketing campaigns (brochures, inserts, lobby posters, direct mail, statement messages, digital marketing, etc). Develop and maintain Credit Union website and Credit Union newsletter. Monitor all marketing related expenses and balance to GL's on a monthly basis. Prepare Credit Union Marketing Schedule for each year. Plan and implement community-involvement and community-advertising efforts including all volunteer efforts. Implement and maintain a business development plan and visit area businesses to promote Sabine FCU. Make presentations to promote Sabine FCU and open accounts at area businesses as allowed. Prepare Credit Union advertising with KOGT, 12news, KFDM, newspapers, TV and other organizations needed. Research and initiate marketing strategic planning objectives. Develop content and monitor all social media platforms. Develop, prepare and send emails to the membership through online email marketing platform.