Derek Melvin Email & Phone Number

Lexington, Kentucky Area

Nicholasville, Kentucky

- Developed the branding of products including logos, brand Pantones, packaging, bottle labels, cans, keg collars, sales sheets, glassware, ads, and other supporting marketing materials. These products included Kentucky Bourbon Barrel Ale, and Town Branch Bourbon, along with other beers and spirits and rotating seasonal releases.- Traveled with Executive Team when requested to design presentations and supply tech support for public speaking engagements.- Communicated with the Global Graphics Teams in Ireland, China, Latin America, and Australia to ensure they had the current support files to promote products in their respective regions.Designed all high profile print ads, including but not limited to the Lexington Herald Leader, TOPS In Lex, and Story Magazine.- Managed printer relations with Monster Color, Lynn Imaging, Walle Corp., Turner Labels, Xpedx, Copyrite Printing, Vivid Impact, and 502Print to get quotes on items, deadlines, and PO numbers issued for Accounting.- Worked with several departments including Marketing, Legal, Sales, Purchasing, Production, and the Executive Team to make sure that everyone is up-to-date with communication, flow through, and deadlines.- Supplied Aramark, The KFC Yum! Center, and The Creative Food Group with marketing materials for the Kentucky Ale Taprooms including menu updates, and photography.- Handled all large format print pieces and illustrations for billboards, trade shows, and events.- Designed the current branding for other Alltech programs before working full-time in Brewing and Distilling including the Alltech Press Kit, Alltech Young Scientist, and Creative Scholar Programs.- Represented Alltech and presented brewing and distilling designs to the Lexington Chapter of the American Advertising Federation and various topics to marketing graduate students at the University of Kentucky.

Lexington, Kentucky

- Created graphics and branding for local marketing programs tailored to individual restaurants. These programs included Happy Hour menus, dessert menus, giveaways, mailers, frequent dining cards, coupons, and other group or charity events such as Dining To Donate, car washes, pancake breakfasts, or employee incentive contests.- Resized and adjusted national campaign graphics from Applebee’s International and Fired Up, Inc. to accommodate Thomas & King-owned restaurants.- Designed graphics for internal use, including departmental, events, programs, and quarterly meetings.- Ordered the above printed materials and other national materials such as menus and window clings and shipped printed collateral to 87 Applebee’s and 7 Johnny Carino’s Italian Restaurants.