- Product Strategy Development: Define and communicate the product vision, strategy, and roadmap for Salesforce solutions, aligning with business goals and customer needs.- Stakeholder Collaboration: Work closely with cross-functional teams, including engineering, sales, marketing, and customer support, to ensure alignment and successful product delivery.- Requirements Gathering and Prioritization: Collect and prioritize product requirements, ensuring they align with the overall product strategy and deliver maximum value to users.- Performance Monitoring and Analysis: Track key performance metrics and analyze product performance to inform future product development and optimization strategies.- Go-to-Market Planning: Collaborate with marketing and sales teams to develop effective go-to-market strategies, including product positioning, messaging, and launch plans.- Continuous Improvement: Drive continuous improvement initiatives by staying informed about industry trends, competitive landscape, and emerging technologies.

Manage Salesforce CRM: Lead the administration and continuous improvement of Salesforce CRM for a large organization, optimizing user experience for over 8000+ users across multiple departments.Customize Salesforce: Develop and maintain custom objects, flows, validation rules, lightning record pages, etc. to enhance business processes and align with organizational goals.User Support & Training: Provide expert-level support to end-users, resolving complex issues, and conduct training sessions to increase user adoption and proficiency.Integration & Automation: Integrate Salesforce with other business systems (OwnBackup, Mulesoft, GetFeedback, FormAssembly, etc.) and built automated processes using Flow and Apex.Security & Compliance: Managed user profiles, roles, and permissions to ensure data security and compliance with industry standards and company policies.Salesforce Updates: Stayed current with Salesforce releases and implemented new features and functionalities to improve system performance.Project Management: Led Salesforce projects from concept to completion, collaborating with cross-functional teams to meet deadlines and deliver on business requirements.

Create and deliver on Salesforce enhancements for assigned digital products based on thorough knowledge of client and associate needs, data, customer research, and partner capabilitiesManage a team of analysts and solution architects, including all performance management responsibilitiesSet KPIs, objectives, and goals for our digital products and provide regular reporting on actual performance vs. targetManage 3rd party partner relationships as primary day-to-day contact to develop and evolve the digital product roadmaps, achieve key milestones for launch of new features and enhancements, and support operational needs and issues

Create and deliver on Salesforce enhancements for assigned digital products based on thorough knowledge of client and associate needs, data, customer research, and partner capabilitiesManage a team of analysts and solution architects, including all performance management responsibilitiesSet KPIs, objectives, and goals for our digital products and provide regular reporting on actual performance vs. targetManage 3rd party partner relationships as primary day-to-day contact to develop and evolve the digital product roadmaps, achieve key milestones for launch of new features and enhancements, and support operational needs and issues

Salesforce Administrator for First Financial BankDevelop and maintain Salesforce solutions for the Commercial line of business within the bankPerform business process analysis, gather requirements, document user stories, and execute change via custom development of objects, fields, flows, process builders, workflow rules, Lightning pages, including work involving the nCino LOS platformBuild reports and dashboards based on commonly requested data to improve utilization of digital tools and solutionsPresent and communicate system changes, timing, and expected impact to user experience to all levels of employee within the organizationExperience in:Report BuilderService CloudGetFeedbackDataLoaderDemand ToolsWorkbenchProcess Builders / FlowsBuilding ObjectsVisual ForceLive Agent Chat