Derek Morrison Email & Phone Number

Madison, Wi, Us

Madison, Wi, Us

I am happy to announce the formation of Madison Hospitality Consultants LLC. MHC is available for all things hospitality, with a focus on developments and transitions. www.madisonhospitalityconsultants.com

-Successfully lead team through second half of 2021, remaining agile through continued on and off pandemic restrictions -Helped solidify front office and housekeeping teams through training and recruitment to meet the increasing demands and return of business-Vice President of Greater Madison Hotel & Lodging Association-Board of Trustees for Destination Madison Foundation-Despite being in the midst of the pandemic helped lead F&B team to department’s highest profits and profitability in past 5 years-Consistently exceeding brand average by 10+ points when compared to Hilton full service brand average for the US-Significant increases in Hilton rankings in the US, peaking at #10 in the country Jan 2023-Maximizing profits through cost controls and driving ADR, with heightened focused on high leisure demand

-Assisted in the closure of Crowne Plaza Northstar during pandemic, in preparation for property restoration project-Actively worked with owners and potential buyers to help complete sale of hotel-Worked closely with project management team gaining IHG approval for rebranding as well as model rooms for major renovations project

-Overseeing all aspects of hotel operations and administration. -Certified in IHG full service GM Program-Recognized by Marcus Hotels & Resorts with Special Achievement Award in 2018 for team work, hard work & dedication. One of five hotel awards given at annual leadership conference.-Helped facilitate increases YOY in GOR, GOP, & NOI.-Active in Minneapolis’ hospitality industry serving on board of directors for Greater Minneapolis Hotel Association and staying involved in community building volunteer efforts

Bloomington, Mn, Us

-Oversee all Room Operations including Front Office, Engineering, and Housekeeping-Mentoring managers and developing succession plans for hotel-Actively involved in multimillion dollar guest room renovations, closely working with project managers and closely controlling and monitoring room inventory to maximize profits-Reached #2 Hilton spot out of all Hilton hotels in the Americas based on Overall Experience from SALT guest surveys in the month of March

Atlanta, Georgia, Us

-Oversaw all hotel operations driving record revenues and profitsTransitioned operational team to new management company procedures and systems-Championed GSI weekly meetings and action plans-Assisted with restructuring of operations team, positions, and recruitment efforts

-Transfer/Promotion to fill Rooms leadership need for corporation at larger property producing $26 million annual revenues, including year over year million dollar growth-Establish labor guidelines and control expenses in conjunction with budgeted and forecasted revenues adjusting to ensure proper flow through to the bottom line -Empower and retrain staff increasing all Rooms division scores and Westin brand rankings, achieving top 5 ranked Executive Lounge & top 20 check-in experience-Maintain number 1 ranking on TripAdvisor for Sandy Springs market through social media awareness, staff recognition, and associate accountability-Served as Change Champion for Marriott/Starwood integration-Promote, mentor, and coach associates for growth, including development of Rooms Summer Internship with rotations throughout all positions in the Room Division for high potentials

-Promoted to oversee all hotel operations adding Engineering, Food & Beverage, Loss Prevention, and Events, right-sizing the property to helping create great increase in hotel NOI.-Created multiple revenue streams (pool tiki-bar, gift shop, resort fees), in-house promotions, as well as updated outlet and banquet menus to better capture in-house food & beverage revenues-Responded to all surveys and social media helping hotel receive 2014 Marcus Hotels & Resorts Customer Sentiment Award for excellence with social media-Steered marketing efforts with 3rd party firm, and purchase of in-house equipment to increase number of weddings hosted on property, peaking at 83 weddings in 2014

-Transfer/Promotion to assist corporation in need of established Rooms leader-Recognized significance of million dollar Expedia account, reinforcing excellent customer service to these high value guests, and eventually being selected as 1 of 6 hotels to pilot Expedia’s VIP Access program in Las Vegas-Negotiated multiple deals with large long term groups to help minimize expenses-Active participant in Quarterly HOA for 200+ owners-Integral leader in renovation project for 252 condo-hotel, maintaining 85% plus occupancy while replacing all carpet and vinyl in corridors and guestrooms, and still holding owner revenue rotation integrity-Facilitated discretion and high levels of service for several high profile road crews for “Vegas Strip” entertainers -Headed social media efforts attaining top 3 ranking on TripAdvisor for Las Vegas market

-Returned to Marcus Hotels & Resorts to lead Front Office operations in newly built hotel, assisting with Hilton brand standards, formalizing policies and procedures-Contributed to revenue maximization team efforts, previously certified in all Hilton revenue management applications and trainings-Partnered with nearby surgery center and developed outpatient surgery program, driving revenue, ADR, and occupancy while ensuring top levels of cleanliness and consistency-Led and supported team to top 5 ranking throughout Hilton Hotels in North America, championing several Hilton brand programs and training on service excellence.-Upheld number 1 ranking on TripAdvisor for Bloomington market through outstanding service orientated practices-Directed participation in MSP Airport’s Distressed Passenger program

-Left Marcus Hotels to further industry experience as sole department head, and become multi-brand orientated-Supervised 388 room renovation and installation of Link @ Sheraton-Certified in Starwood’s Train-the-Trainer and Rooms University programs

Milwaukee, Wi, Us

-Transfer/Promotion to utilize leadership skills focusing on guest experience & customer service at one of Marcus’ flagship properties-Led as Co-department head for 729 room front office operation, while supporting the operation of nation’s first urban indoor water park hotel-Assisted Human Resources in brand trainings and championed different Hilton branded initiatives

-Promoted 3 times in 5 years after and while attending school at the University of Wisconsin-Oversaw all hotel operations in the absence of department managers as Night Manager-Experienced 15 month program working every position in the hotel as Manager in Training-Recognized as employee of the year, and selected to Marcus President’s Council and Service Recovery Task Force Teams

Lake Geneva, Wi, Us

Bachelor'S Degree, Human Ecology

High School Diploma