Derek Nicholls Email & Phone Number

Frimley, England, United Kingdom

Working within the exciting garden care industry moving from a background in DIY, home improvement and stationery. Key role supporting the global head of sales in the UK and managing the UK Grocery and Value teams to deliver best in class shopper and customer engagement and sustainable profitable growth with our stake holders and partners. Core focus on developing our sales teams to be future fit for the development of our industry and business.

United Kingdom

Leadership for 2 strategic DIY global key accounts, across 10 countries and 180 ME. Managed 2 teams of 17 Senior National Account Managers (SNAM's) and multiple SBU's managing multiple countries to deliver long term strategic partner growth under a number of customer banners. Built a strategic framework over 5 years to drive sustainable profitable business development. Core elements to the role included, international customer negotiation, business development, management & coordination across… Show more Leadership for 2 strategic DIY global key accounts, across 10 countries and 180 ME. Managed 2 teams of 17 Senior National Account Managers (SNAM's) and multiple SBU's managing multiple countries to deliver long term strategic partner growth under a number of customer banners. Built a strategic framework over 5 years to drive sustainable profitable business development. Core elements to the role included, international customer negotiation, business development, management & coordination across the globe with sales, marketing, finance and supply chain.Achievements🟢 Developed and Negotiated 3-year global growth contract, delivering >20% year on year revenue growth🟢 Assessed team working practices and developed new working framework for high performance reducing reporting and improving efficiency of team by 36%, whilst installing PDP’s for top team.🟢 Delivered >13% Organic sales growth above market for 22 and 23 and exceeded targeted profitability development over both years.🟢 Developed and implemented internal WeGrow platform for 1560 sales and marketing colleagues. Show less

Hemel Hempstead, United Kingdom

Led the DIY channel and 6 National Account Managers (NAM's), reported into the global team on core customers and the Sales Director in the UK. Key lead for Henkel global sales excellence program. Developed the strategic priorities of the business within DIY and drove sales and profit targets whilst managing the team to deliver best in class strategic account management to develop our long-term strategic partners. Acted as Head of Sales for DIY and trade business area 6 months and implemented a… Show more Led the DIY channel and 6 National Account Managers (NAM's), reported into the global team on core customers and the Sales Director in the UK. Key lead for Henkel global sales excellence program. Developed the strategic priorities of the business within DIY and drove sales and profit targets whilst managing the team to deliver best in class strategic account management to develop our long-term strategic partners. Acted as Head of Sales for DIY and trade business area 6 months and implemented a distributor model to support the development of the trade and independent division.Achievements🟢 4 key category management programs across core customers seen as best in class executions globally which increase category growth by 21% by engaging shoppers at point of purchase.🟢 Turned around a strategic customer and developed profitability >75% in two years🟢 strategy and implemented a distribution program moving 75 customers to new go to market strategy reducing costs to serve by 56% and employed additional staff with distributor increasing revenue by 76% with existing customers and winning 6 new customers. Show less

Responsible for the consumer adhesives Grocery channel Top 5 (27% of UK business) and NAM's reporting into the global team on core customers and into the sales directors in the UK. Developed the strategic priorities of the business within grocery and drove sales and profit targets whilst managing the team to deliver best in class account management developing long-term strategic partners. Directly managed Tesco and ASDA for 12+ months. Managed key stakeholder meetings with account, operations… Show more Responsible for the consumer adhesives Grocery channel Top 5 (27% of UK business) and NAM's reporting into the global team on core customers and into the sales directors in the UK. Developed the strategic priorities of the business within grocery and drove sales and profit targets whilst managing the team to deliver best in class account management developing long-term strategic partners. Directly managed Tesco and ASDA for 12+ months. Managed key stakeholder meetings with account, operations teams and individual colleaguesAchievements🟢 Solus Sellotape brand activity removing competition in first year from top 5 retailers and developed this for consecutive 3 years driving category and market penetration growth.🟢 Successfully recruited the team and employed account exec's and developed them into NAM's.🟢 Developed & Implemented supply chain collaboration program for core retailers to deliver >98% OTIF.🟢 Launched Henkel's first fully sustainable zero plastic Sellotape product and was asked to present this at the Tesco supplier conference and additionally Brexit planning for our joint business. Show less

Hemel Hempstead, United Kingdom

Promoted to the commercial management team and now managing three core areas of the UK business.I actively manage a team of four Key Account Managers across three strategic channels and two category managers whilst retaining NAM responsibility for a number of top 5 UK key customers including Wilko, B&M & Amazon. Responsible for over 27% of the UK business I am developing a team who can progress through the business whilst managing the respective channel strategies and overall… Show more Promoted to the commercial management team and now managing three core areas of the UK business.I actively manage a team of four Key Account Managers across three strategic channels and two category managers whilst retaining NAM responsibility for a number of top 5 UK key customers including Wilko, B&M & Amazon. Responsible for over 27% of the UK business I am developing a team who can progress through the business whilst managing the respective channel strategies and overall business strategy delivering the commercial change agenda. Supporting the UK commercial director with European projects and IKAM accounts for WE North engaging teams across Europe to deliver the business goals. Show less

Hatfield

Promoted to the commercial management team and managing two core areas of the UK business, I actively manage two Key Account Managers and two category managers and retain NAM responsibility for a number of top 5 UK key customers including Wilko, ALDI, B&M & Amazon. Responsible for over 27% of the UK business I am developing a team who can progress through the business whilst managing the respective channel strategies and overall business strategy delivering the commercial change agenda… Show more Promoted to the commercial management team and managing two core areas of the UK business, I actively manage two Key Account Managers and two category managers and retain NAM responsibility for a number of top 5 UK key customers including Wilko, ALDI, B&M & Amazon. Responsible for over 27% of the UK business I am developing a team who can progress through the business whilst managing the respective channel strategies and overall business strategy delivering the commercial change agenda. Supporting the UK commercial director with European projects and IKAM accounts for WE North engaging teams across Europe to deliver the business goals. Show less

Reporting into the Sales and Marketing Director I manage a portfolio of accounts and the High Street Channel for the stationery sector of Henkel's business. Working with market leading brands Pritt Sellotape & Loctite I managing a channel category manager whilst delivery account specific strategy, targets and results. Core customers include WHSmith, Ryman, Staples, Hobbycraft, Boots, Superdrug, Clinton's Paperchase and Toys R Us . Accountable for delivering turnover and profit objectives while… Show more Reporting into the Sales and Marketing Director I manage a portfolio of accounts and the High Street Channel for the stationery sector of Henkel's business. Working with market leading brands Pritt Sellotape & Loctite I managing a channel category manager whilst delivery account specific strategy, targets and results. Core customers include WHSmith, Ryman, Staples, Hobbycraft, Boots, Superdrug, Clinton's Paperchase and Toys R Us . Accountable for delivering turnover and profit objectives while achieving organisational goals in cost and complexity reduction. Developing and presenting account strategy with plans, category management and account activity to our territory sales team. Responsible for creating account promotional calendars, sales incentives, trading terms and pricing negotiations. Leading collaborative working with production, planning, marketing, finance & customer services to achieve effective day to day running of the accounts. Consulting with category management and product managers to create products, promotions and brand activity for accounts. Show less

National

Reporting into the UK managing director and operating a portfolio of three National accounts, Focus DIY, Robert Dyas & CDS with £5.4M turnover. Accountable for delivering turnover and profit objectives while achieving organisational goals in cost and complexity reduction. Developing and presenting account strategy with plans, category management and account activity to our territory sales team. Responsible for creating account promotional calendars, sales incentives, trading terms and pricing… Show more Reporting into the UK managing director and operating a portfolio of three National accounts, Focus DIY, Robert Dyas & CDS with £5.4M turnover. Accountable for delivering turnover and profit objectives while achieving organisational goals in cost and complexity reduction. Developing and presenting account strategy with plans, category management and account activity to our territory sales team. Responsible for creating account promotional calendars, sales incentives, trading terms and pricing negotiations. Leading collaborative working with production, planning, marketing, finance & customer services to achieve effective day to day running of the accounts. Consulting with category management and product managers to create products, promotions and brand activity for accounts. Delivering canvass plan presentations for merchandising activity to motivate and engage the merchandising and sales teams.Key Achievements:Range Reviewed over 80% of Focus's SKU's across 5 key categories in 2010Delivered growth +11% over customer performance in 2010 and above company KP targets. Show less

Responsible for builder's merchants Wolseley, Selco and Grafton Group and a number of UK buying groups and subsequently, eight DIY Retail Multiple Key Accounts including Robert Dyas, CDS, B & M Retail, Trago Mills, with annual turnover of £1.6m. Developing promotional plans and calendars to insure distribution of EPD & NPD to the market. Negotiating price increases and trading terms.

In recognition of consistent results, I achieved promotion to drive business growth and standards within the trade and independents sector. Managing 320 accounts, ranging from national wholesalers and regional multiples to builders merchants and indirect retailers. The scope of this role required greater diversity in selling techniques and account management to effectively deliver sales targets across a substantial geographic area and with clients ranging from small local independents to… Show more In recognition of consistent results, I achieved promotion to drive business growth and standards within the trade and independents sector. Managing 320 accounts, ranging from national wholesalers and regional multiples to builders merchants and indirect retailers. The scope of this role required greater diversity in selling techniques and account management to effectively deliver sales targets across a substantial geographic area and with clients ranging from small local independents to large trade accounts. Managing telesales promotions, trade shows, product training with sales teams, setting trading terms, promotional calendars and ongoing promotions. Leading sales team activities and training for colleagues both new to our business and from other internal areas.Key Achievements:Most successful retail sales person in UK for 2007.Delivered the most successful 1 day telesales promotion day with Decco Leeds wholesaler selling £35K Show less

Leading business development for a regional territory, including London. Advising and consulting with customers in key areas including merchandising, sales development (projects and incentives), product training and customer support. Developing and using strong analytics and a diagnostic approach to consistently exceeded sales targets and actively support the wider team to achieve overall business targets.

Accountable for a sales territory with c.100 customers. Developing in store opportunities while providing customer service and satisfaction. Training and relationship building with in store teams to achieve sales targets.

Setting, controlling and monitoring targets for the branch and the team members. Leading by example as Team Leader actively selling the full range of insurance products whilst managing performance and motivating individuals to achieve targets. Responsible for the recruitment and selection of new employees including effective induction, training and development.

Whilst on summer break from University I worked at Airclaims. I was responsible for the collection, analysis and presentation of technical and market data to global clients, in the form of official publications as part of a team of professional aviation analysts. In addition, dealing with prospective and existing clients worldwide as part of the Commercial Team.

Bsc Hon, Business Management, 2:1 Hons

Activities and Societies: PADI, Football

A Levels, As Level, Business Administration And Management, General, Sociology, Economics, `General Studies As, B,B,E,C

Bsc Honours, Business & Management, 2:1 Hons

Activities and Societies: PADI, Football

A Levels

A Levels