Derek Perlich Email & Phone Number

Edwardsville, Illinois, US

 Added to my responsibility of operations and buying, gained ownership for inventory management. Lead a team of 7 inventory professionals managing the day to day inventory responsibility.  Developed best practices around daily and weekly replenishment with a strong focus on system improvement.  Built key tracking mechanisms for vendor shipments and.

Edwardsville, Illinois, US

 While continuing my role as the firearms and ammo buyer, took on all corporate operations.  Managed team of 7 managers and associates in operations channels of communication, customer service, best practices, compliance, sponsorships, and company/store supplies.  Owned all communication channels between stores, corporate, DC’s and vendors.  Developed.

Edwardsville, Illinois, US

 Rationalized, grew and managed assortment for 25 retail stores in 5 states; WI, IL, IN, OH and MI Successfully increased transactions and revenue at over a 20% comp basis through new ‘go to market’ strategy.  Managed all aspects of vendor management, negotiations, selection and partnerships. Built comprehensive ad campaigns focused on driving retail.

EDEN Prairie, Minnesota, US

 Developed ecommerce and digital strategies to deliver on sales, brand and ROI plans Managed Amazon accounts, content, pricing, sales and ad budget Operated birchwoodcasey.com and all initiatives of sales, assortment, UX, SEM and SEO Partnered with 3rd parties to drive results in social media and email campaign Worked with cross functional teams to.

Lincolnshire, Illinois, US

 Directed team of 18 category managers, web merchandisers and content specialists. Successfully launched GO.com and grew assortment to over 50,000 sku’s.  Partnered with cross functional groups in merchandising, marketing, seo, IT and web development. Drove creative and operational process for site, email and social campaigns.  Increased content.

 Established business plan and launched startup. Grew customer base and revenue exceeding $200k annualized. Captured initial ROI in less than 10-month period.  Developed sales presentation tools to win business. Manage creative process and graphic design contractors. Partner with contract screen print and embroidery vendors. Negotiate vendor.

Lincolnshire, Illinois, US

 Developed company strategy for driving retail store traffic through events and sponsorships. Built team of events managers, specialists and regional coordinators. Executed companywide and store level events for over 150 retail locations. Grew double digit comp growth through successful events.  Created company best practices, SOP’s and playbooks for.

Lincolnshire, Illinois, US

 Developed initial strategy and business plan for online firearms business. Established strategy and business plan for $30M retail used firearms category. Grew used firearm GM% from 25% to 40% in 18 months. Increased used firearm purchases by 30% on a comp basis. Built Buying Best Practices and Standard Operating Procedures for 120 store retail.

Lincolnshire, Illinois, US

 Awarded District Manager of the Year 2007 and 2008. Responsible for overall performance of up to 15 stores in 3 states, with volume of $120M. Managed over 500 associates and 50 managers. Took districts from last to first in Leaderboard metrics and had 4 years of comp store growth.  Oversight of operations, loss prevention and human resources.

Lincolnshire, Illinois, US

 Awarded Best New Business Development 2003 and 2004. Managed 4 categories with 5000+ items and over $75M in volume. Partnered with over 200 vendors and 50-75 retail stores to build relevant product categories.  Built, managed and maintained retail product assortments. Negotiated and built vendor contracts to maximize program growth. Drove category.

Lincolnshire, Illinois, US

 Awarded 2001 Customer Service Store of the Year. Awarded 2005 Store of the Year. Managed $6M 30k sq. ft. Store in PA and $14M 65k sq. ft. Store in TX. Oversaw 5-7 managers and 50-70 associates. Assisted in over 20 new store opening processes.

General Studies

High School