Derek Perlich

Derek Perlich Email and Phone Number

VP of Sales at Real Avid @ Real Avid
Derek Perlich's Location
St Paul, Minnesota, United States, United States
Derek Perlich's Contact Details

Derek Perlich personal email

n/a

Derek Perlich phone numbers

About Derek Perlich

A result driven professional with a wide range of experience in operations, merchandising, marketing and eCommerce. Focused on building relationships in a team environment. A difference maker with energy, speed, relentless optimism and an embrace change mindset.

Derek Perlich's Current Company Details
Real Avid

Real Avid

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VP of Sales at Real Avid
Derek Perlich Work Experience Details
  • Real Avid
    Vp Of Sales - West And South
    Real Avid Jan 2023 - Present
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  • Real Avid
    Business Development Manager
    Real Avid Jul 2021 - Jan 2023
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  • Stock+Field
    Vice President | Corporate & Inventory Operations
    Stock+Field Apr 2020 - May 2021
    Edwardsville, Illinois, Us
     Added to my responsibility of operations and buying, gained ownership for inventory management. Lead a team of 7 inventory professionals managing the day to day inventory responsibility.  Developed best practices around daily and weekly replenishment with a strong focus on system improvement.  Built key tracking mechanisms for vendor shipments and compliance.  Coordinated the rollout of new OTB and monthly business review process within merch/inventory. Worked as a part of the Sr. Leadership Team to develop people, strategy and processes.
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  • Stock+Field
    Director Of Operations
    Stock+Field Jan 2020 - Apr 2020
    Edwardsville, Illinois, Us
     While continuing my role as the firearms and ammo buyer, took on all corporate operations.  Managed team of 7 managers and associates in operations channels of communication, customer service, best practices, compliance, sponsorships, and company/store supplies.  Owned all communication channels between stores, corporate, DC’s and vendors.  Developed customer service channels within email, website, social media and store feedback. Updated best practices and SOP’s from prior Big R ownership into S+F documentation.  RFP’d and rolled out new supply ordering process and vendor relationship companywide.
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  • Stock+Field
    Category Manager - Firearms & Ammo
    Stock+Field Jun 2019 - Jan 2020
    Edwardsville, Illinois, Us
     Rationalized, grew and managed assortment for 25 retail stores in 5 states; WI, IL, IN, OH and MI Successfully increased transactions and revenue at over a 20% comp basis through new ‘go to market’ strategy.  Managed all aspects of vendor management, negotiations, selection and partnerships. Built comprehensive ad campaigns focused on driving retail traffic.  Assisted in developing new assortment, merch set and advertising calendar tools.  Brought in new brands and partners to grow credibility in the categories and stores.  Drove compliance excellence through best practice and SOP development.  Managed a team of 3, including an inventory analyst, merchandise specialists and compliance coordinator.
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  • Birchwood Casey, Llc
    Ecommerce And Digital Marketing Manager
    Birchwood Casey, Llc Jul 2018 - Jun 2019
    Eden Prairie, Minnesota, Us
     Developed ecommerce and digital strategies to deliver on sales, brand and ROI plans Managed Amazon accounts, content, pricing, sales and ad budget Operated birchwoodcasey.com and all initiatives of sales, assortment, UX, SEM and SEO Partnered with 3rd parties to drive results in social media and email campaign Worked with cross functional teams to drive operational and logistic excellence  Grew and develop best practices and process in customer service, systems and reporting  Managed agency, development and 3rd party relationships
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  • Gander Outdoors
    Brand Director Of Ecommerce
    Gander Outdoors Sep 2017 - Jun 2018
    Lincolnshire, Illinois, Us
     Directed team of 18 category managers, web merchandisers and content specialists. Successfully launched GO.com and grew assortment to over 50,000 sku’s.  Partnered with cross functional groups in merchandising, marketing, seo, IT and web development. Drove creative and operational process for site, email and social campaigns.  Increased content production 2x by developing new processes and efficiencies.  Grew traffic, revenue, margin, aov and conversion week over week by utilizing key analytics.  Worked with vendor community on dropship and inventory programs. Partnered with both call center and DC teams to drive user experience and satisfaction.
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  • Echo Advertising Llc
    Owner
    Echo Advertising Llc Sep 2015 - Sep 2017
     Established business plan and launched startup. Grew customer base and revenue exceeding $200k annualized. Captured initial ROI in less than 10-month period.  Developed sales presentation tools to win business. Manage creative process and graphic design contractors. Partner with contract screen print and embroidery vendors. Negotiate vendor relationships and contracts. Execute all aspects of accounts payables, receivables and Quick Books work.
  • Gander Mountain
    Sr. Director - Marketing - Events And Sponsorships
    Gander Mountain Jan 2013 - Sep 2015
    Lincolnshire, Illinois, Us
     Developed company strategy for driving retail store traffic through events and sponsorships. Built team of events managers, specialists and regional coordinators. Executed companywide and store level events for over 150 retail locations. Grew double digit comp growth through successful events.  Created company best practices, SOP’s and playbooks for events and sponsorships. Managed vendor and corporate level partnerships and sponsorships. Oversight of marketing budget ranging from $5M-$7M. Traveled companywide with regional coordinators to ensure standards and consistency in strategy.
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  • Gander Mountain
    Director - Web Category
    Gander Mountain Jan 2010 - Dec 2012
    Lincolnshire, Illinois, Us
     Developed initial strategy and business plan for online firearms business. Established strategy and business plan for $30M retail used firearms category. Grew used firearm GM% from 25% to 40% in 18 months. Increased used firearm purchases by 30% on a comp basis. Built Buying Best Practices and Standard Operating Procedures for 120 store retail division. Managed construction of 20k sq. ft. facility to house new business. Created and managed P&L for online firearms division. Hired teams to manage and execute projects. Presented at quarterly and yearly company executive strategy sessions.
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  • Gander Mountain
    District Manager
    Gander Mountain Jan 2006 - Dec 2009
    Lincolnshire, Illinois, Us
     Awarded District Manager of the Year 2007 and 2008. Responsible for overall performance of up to 15 stores in 3 states, with volume of $120M. Managed over 500 associates and 50 managers. Took districts from last to first in Leaderboard metrics and had 4 years of comp store growth.  Oversight of operations, loss prevention and human resources functions. Led all sales and marketing activity thru training, in-store events and merchandising. Administered all associate and manager development and succession plans. Managed District P&L with emphasis in sales, margin, labor, marketing and expense control. District Manager Sales Trainer – trained managers and associates in our company sales process.
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  • Gander Mountain
    Product Manager - Buyer
    Gander Mountain Jan 2002 - Dec 2006
    Lincolnshire, Illinois, Us
     Awarded Best New Business Development 2003 and 2004. Managed 4 categories with 5000+ items and over $75M in volume. Partnered with over 200 vendors and 50-75 retail stores to build relevant product categories.  Built, managed and maintained retail product assortments. Negotiated and built vendor contracts to maximize program growth. Drove category strategy and vision. Created visual merchandising direction. Oversaw all category marketing and advertising activity.
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  • Gander Mountain
    Store Manager
    Gander Mountain Oct 1998 - Dec 2001
    Lincolnshire, Illinois, Us
     Awarded 2001 Customer Service Store of the Year. Awarded 2005 Store of the Year. Managed $6M 30k sq. ft. Store in PA and $14M 65k sq. ft. Store in TX. Oversaw 5-7 managers and 50-70 associates. Assisted in over 20 new store opening processes.
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  • Galyans Trading Co.
    Sales Manager
    Galyans Trading Co. Apr 1996 - Sep 1998
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  • Burger Bros.
    Pt/Ft Associate
    Burger Bros. Apr 1992 - Apr 1996

Derek Perlich Skills

Retail Store Management Merchandising Sales Inventory Management Assortment Customer Service Sales Management Visual Merchandising Profit New Store Openings Big Box Driving Results Inventory Control Loss Prevention Merchandise Planning Planograms Pos Jda P&l P&l Management Retail Sales Income Statement Forecasting Team Building Multi Channel Retail Apparel Pricing Hiring Employee Relations Multi Unit Staff Development Footwear Associate Development Trend Analysis New Store Development Store Operations Sporting Goods Fun Customer Satisfaction Retail Buying Cpfr Direct Sales Private Label Purchasing

Derek Perlich Education Details

  • Winona State University
    Winona State University
    General Studies
  • Henry Sibley
    Henry Sibley
    High School

Frequently Asked Questions about Derek Perlich

What company does Derek Perlich work for?

Derek Perlich works for Real Avid

What is Derek Perlich's role at the current company?

Derek Perlich's current role is VP of Sales at Real Avid.

What is Derek Perlich's email address?

Derek Perlich's email address is de****@****ain.com

What is Derek Perlich's direct phone number?

Derek Perlich's direct phone number is (651) 325*****

What schools did Derek Perlich attend?

Derek Perlich attended Winona State University, Henry Sibley.

What skills is Derek Perlich known for?

Derek Perlich has skills like Retail, Store Management, Merchandising, Sales, Inventory Management, Assortment, Customer Service, Sales Management, Visual Merchandising, Profit, New Store Openings, Big Box.

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