As a Digital Marketing Strategist at Southeast Missouri State University, I manage and create content for the university’s social media platforms, working with the University Marketing team to enhance brand visibility and engagement. My role includes developing and executing social media strategies, managing paid campaigns, and producing dynamic content like videos, GIFs, and Instagram stories. I monitor and report on campaign performance, ensuring alignment with the university’s brand. Additionally, I serve as a consultant for departments on social media policies, trends, and best practices, while staying attuned to emerging social media trends to maximize engagement with prospective and current students.

Led a successful rebranding campaign, resulting in a 30% increase in brand engagement.Coordinated internal and external communications to align with brand ethos, enhancing message consistency.Implemented targeted marketing campaigns that boosted customer acquisition by 25%.Created and managed social media content, leading to a 40% increase in followers and engagement.Designed and produced promotional materials, including brochures, flyers, and direct mail pieces, which improved campaign effectiveness.Updated and created new templates for social media graphics, posts, and press releases, significantly improving brand visibility.Utilized strong written communication skills to proofread and edit content, ensuring adherence to brand guidelines.Proposed and executed innovative ideas to promote brand awareness and increase engagement.Developed productivity solutions that improved operational efficiency by 15%.Created high-quality templates for goal-centric task management, widely adopted by peers in my classes.Delivered presentations on productivity strategies, contributing to organizational effectiveness.