My focus is on helping you to refine your business goals and achieve them by creating or evolving your brand and developing relevant and dynamic communications material. With 30 years industry experience, I bring knowledge of a variety of disciplines to the strategic management of communications, always with the clear goal of delivering on the commercial challenge and ensuring that all aspects share the same focus.Coming from an architectural education, my experience includes retail & exhibition environmental design, animation & visualisation, design for print, screen & web and copywriting. This has acted as a valuable foundation for work in the creation and management of brand and corporate identity, for clients ranging from small business to global blue chip corporates.With experience in a diverse range of industry sectors I have also built a keen commercial sense, which helps to inform communications strategy and ensure that all channels are delivering on the same brief.