Derek Sprawling Email & Phone Number

Solihull, West Midlands

A high profile role in the first savings provider to be granted a banking license under the streamlined application process. Paragon Bank is a subsidiary of the FTSE 250 listed Paragon Group, our latest results highlight balances of £12bn after eight years of double-digit growth.Responsibilities are broad ranging and include: - Developing a proposition and.

Monitor the drivers of savings performance, linking management information to market insight to inform decision making. Successfully deliver 2012 targets whilst influencing business planning to 2017. Adapted to a new governance process, providing justification for a range of product pricing decisions and tactical implementations to manage funding.

Manage a team of three product managers to deliver savings targets.Successfully mentor colleagues to increase the skill set within the team.Introduce a highly successful exclusively distributed cash ISA, resulting in over 30% online market share.Take an influential role in discussions with Virgin Money during due diligence and in preparation for sale. This.

Design and implement savings propositions to enable successful acquisition, engagement and retention of savers across distribution channels. Initial successes being:Broaden the product range, adding customer centric features to build awareness and consideration. This included extending across distribution channels which had not previously been.

Leading the product development team more man-management responsibilities to add to technical skills and market knowledge. Thus far we have:Generated the biggest retail funding inflow ever for the Society, out performing all other Societies considerably. This required a range of marketing mixes to manage product costs and resource constraints.Oversaw a.

After a very successful year in product management my role was expanded to include:Planning, forecasting and feedback of both funding and lending to enforce it's strategic importance to the Society.Take primary responsibility for the delivery of all product proposals to the Executive.Liaise with the regulator on funding levels, planned activity and results.

Whilst responsible for the design and implementation of savings products across all channels I see my biggest achievements as being:Using my academic and analytical skills to improve product planning and processes, enabling the Society to increase retail share balance by 13% during 2008. Tracking movements in funding accurately and regularly for the first.

As the Society looked to develop a customer centric approach I played a key role in that project. Within the insight team my duties covered the areas below.Project management of an Alterian marketing database implementation. Leading a review of suppliers, budgeting, proposal presentations and implementation. Provide reports and recommendations to guide.

Reporting to the Product Development Manager I was responsible for taking mortgage and savings product ideas to market. Copy writing literature and web content for a wide range of products to improve sales whilst complying with relevant regulations. I improved time to market for limited issue structured products by two weeks, reducing pricing risk and.

Providing timely and accurate support services to highly profitable customers on account queries and payments.

Working initially as a student placement, then on a part time basis over my final degree year I supported all marketing functions using a newly implemented CRM system. This role allowed me to develop expert knowledge of the Society's complex data and CRM systems.

Diploma, Management Development

Activities and Societies: Managing Self and Professional Skills, Managing and Developing People, Achieving Results and Facilitating Change,

Ba Honours, Business & Marketing

Activities and Societies: Business Policy & Strategy Business Planning & Control Marketing Planning & Strategy Market Research.

Cim Postgraduate Diploma, Marketing

Activities and Societies: Integrated Marketing Communications Strategic Planning and Control Analysis and Decision Making International.

'A' Levels, Computing, Media Studies & History