Responsible for fostering the growth of sales and the promotion of AZEK Building Products and TimberTech brands by developing and implementing strategic marketing plans and initiatives. Manage all marketing activities in top revenue regions and National Accounts in the United States including annual marketing plans, budgets, communications, events, and product marketing in support of increasing sales.CORE RESPONSIBILITIES AND ACHIEVEMENTS Promoted in 2015, expanded responsibilities to include: increase dealer and end user sales through strategic marketing initiatives, expand penetration in target markets, establish National Accounts support and assist the Senior Executive sales team in the pro channel environment Work directly with the Chief Marketing Officer to develop and execute tactical strategies to drive incremental sales and marketing support Conduct regular research analysis for current state of the business in all sales divisions Successfully improved Co-Op Marketing program strategy and process through new system implementation and streamlining traceability of activity for national and regional programs and campaigns Manage focused marketing campaigns and initiatives for all sales divisions  Manage strategy and execution for all channel programs and related budgets to acquire and retain pro channel customers Drive strategy and plan of execution for marketing initiatives for entire product line Work cross-functionally on strategies with digital, brand, product management, and integrated marketing teams Strategy for development and implementation for needed sales tools and materials Manage direct reports of channel marketing team, providing direction for customer retention and new market support for pro channel and direct sales team

Executed marketing strategies for AZEK Building Products and TimberTech brands in support of increasing sales in multiple regions. Drove customer acquisition, retention, and market share with marketing initiatives with the ability to excite sales teams and customers about the company brands and products.CORE RESPONSIBILITIES AND ACHIEVEMENTS Drove channel end user sales with industry leading channel marketing programs Successfully increased awareness of our brands and products within dealer and contractor base through increased touch points Managed multiple strategic partnerships to increase brand awareness and to support needs of pro channel Provided in-field marketing support to dealer and contractor channel partners through one on one meetings to create strategic marketing initiatives to drive business growth Created online communication campaigns to educate channel partners on product mix as well as key differentiators over competitor products.

Develop and executed a strategic marketing plan and related marketing programs in partnership with key accounts and sales executives. Established and maintained a strong professional working relationship at multiple levels, both internally and with clients by developing a core understanding of the client’s unique business needs and competitive challenges.CORE RESPONSIBILITIES AND ACHIEVEMENTS Created marketing materials that included advertising, product catalogs and brochures, online newsletters, and email marketing strategies. Created and launched marketing drip and mailing campaigns. Managed social media strategy to create brand awareness and new communication platforms. Conducted and evaluated research on business trends and market segmentation. Provided superior product support and technical support for internal teams and clients.