Derek Lyons Email & Phone Number

Fractional senior marketing and communications leader with over 20 years of experience in strategy, thought leadership, executive communications and corporate communications. Supporting a wide range of content, product marketing, public relations, analyst relations, social media, GTM and sustainability initiatives for organizations such as Pentaho (data intelligence platform provider, division of Hitachi Vantara), PivotX Advisors (boutique data and AI/GenAI consulting services) and Xoriant (global cloud, data and AI solutions provider).

King Of Prussia, Pa, Us

• Part of marketing operational leadership team, leading global execution of integrated content and campaign programs with teams across North America, Europe and Asia Pacific. • Drive strategic and creative global thought leadership, PR and social media programs that raise brand visibility with media, influencers, customers and prospects.• Lead and manage senior executive internal and external communications (e.g., weekly social media, customer communications, keynote presentations, op-eds, internal communications.)• Manage targeted LinkedIn thought leadership efforts in support of social selling program, targeting customers and prospects for multiple senior executives.• Responsible for strategy, team execution and measurement of corporate blog and social channels (Twitter, LinkedIn, FB, YouTube), leading to consistent performance improvements.• Design and execute corporate thought leadership programs around key global initiatives such as corporate responsibility, data literacy and the positive impact of data for cities and society.• Lead collaboration with external technology (Microsoft, Amazon, Google) and corporate responsibility (United Nations, C40 Cities, Stimson Center) partners to execute joint PR and social campaigns.• Design and actively manage global measurement framework across multiple geos.• Procure and actively manage external vendors for social media management and employee advocacy.• Direct management of multiple staff members and agency partners across core geos (e.g., UK, Brazil, Asia Pacific.) • Manage multi-million-dollar budget for ongoing and project-based resources (e.g., external agencies, event materials, speakers, sponsorships, content development and promotion.)

Boston, Massachusetts, Us

• Partnered with agency leadership in design and execution of integrated services growth strategy. Blended advanced marketing technology services (SEO/SEM/Advertising/Analytics), creative services and earned/social media strategies for B2B, B2C, and healthcare clients and prospects. • Partnered with leadership on agency sales and external PR/marketing strategy and execution. Included proactive lead generation and outbound campaign design/execution, drafting of newsletters, landing pages and website copy.• Designed and executed agency thought leadership strategy. Included content calendar creation and subject matter expert direction/management, along with drafting of original content for email newsletters, whitepapers, SHIFT blog and social channels.• Executed C-Level client thought leadership content development and messaging programs (e.g., whitepapers, blogs, narrative development and messaging frameworks.)• Executed client and prospect data-driven research efforts. Included topic modeling, predictive analytics and content optimization reviews, leveraging tools such as Google Analytics, IBM Watson, R Studio, Tableau, HubSpot, Moz and Sequel Pro for existing clients, sales opportunities and outbound lead generation.• Designed sales materials and service upsell strategy for use across SHIFT prospects and client network. Included driving sales meetings and strategy sessions with clients and prospects. Realized over $200K in additional revenue from current client base and prospects.• Participated in industry thought leadership events including panels and webinars, discussing data driven communications and industry thought leadership topics. • Developed online learning courses via Versal platform and executed marketing technology training and sales sessions for SHIFT staff.

Boston, Massachusetts, Us

Account Director, 5/06-10/07Senior Account Manager, 5/05-5/06Account Manager, 4/03-5/05• Specialized in spectrum of B2B technology across public companies and startups. Included leadership positions for accounts such as Openet, Mimecast, Akamai, Kaspersky Lab, Salesforce, Commvault, RSA Conference, BizFilings (division of Wolters Kluwer) and SolidWorks (division of Dassault Systèmes.)• Responsible for profitability and performance of $2.5+ million book of business (average 16 account load). Included active monthly monitoring and adjustment of client budgets and team hours to ensure efficient, profitable and results-driven programs.• Direct management of 15 FTEs. Included ongoing performance evaluation, growth path definition and professional development.• Led all team new business activities. Included prospect input session; ideation and implementation of full spectrum of public relations, social media and marketing techniques; sales meeting material creation; team member preparation; on-site/remote presentations; and sales close process.o Average 50% close rate on qualified leads year over year. o Active use of LinkedIn for new business prospecting, with $900K+ revenue opportunity resulting from personal network. • Responsible for incorporation of innovative marketing techniques across the account base, including paid/earned/owned strategies along with analytics measurement and ROI models.• Multiple contributions to award-winning corporate blog as part of thought leadership and agency ambassadorship.• Multiple award-winning client programs including:o Publicity Club of New England Bell Awards - 2014 Silver for Product/Service Launch: High-Tech Campaign (Cylance); 2013 Bronze for Product/Service Launch: B2B Campaign (Cylance), 2013 Merit for Product/Service Publicity: High Tech Campaign (zSpace); 2012 Silver for Product/Service Publicity: High-Tech Campaign (SolidWorks), 2013 Sabre Finalist for Telecommunications (Openet)

• Day-to-day contact for range of B2B and technology clients. Responsible for development and execution of media strategy, along with content creation (press releases, contributed articles, whitepapers).• Began in Account Executive role in May 2000. Served as main media relations contact for B2B and technology client base; promoted to Senior Account Executive September 2001.• Part of team that founded SHIFT Communications after ownership transfer and rebranding.

Worked in tandem with clients and internal staff to produce educational, documentary and corporate videos. Duties included production management, scripting and on-sight producing. Also served in a variety of positions for a two-person location production team, including Audio Tech, Second Cameraperson, Interviewer, Grip and Production Assistant. Served as a non-linear editor utilizing Media 100 and Adobe Photoshop for a range of projects including documentary shorts, marketing demos, trade show promotional materials and professional demo reels.

Worked in tandem with clients and internal staff to produce educational, documentary and corporate videos. Duties included production management, scripting and on-sight producing. Also served in a variety of positions for a two-person location production team, including Audio Tech, Second Cameraperson, Interviewer, Grip and Production Assistant. Served as a non-linear editor utilizing Media 100 and Adobe Photoshop for a range of projects including documentary shorts, marketing demos, trade show promotional materials and professional demo reels.

• Member of the Competition Production Team. Drafted video treatments, researched footage and graphic information, assisted with footage procurement, and supervised edit sessions and delivery of final videos for in-competition programming. Responsible for recruitment, hiring and placement of freelance video production staff at four Olympic venues.• Technical director for Panasonic Astrovision at the Olympic Stadium for Opening and Closing Ceremonies, the Athletics segment of the Olympic Games, the U.S. Olympic Trials for Track and Field and the Atlanta Grand Prix.

Mba, Marketing

Communications