Founder Derek Williamson draws upon over a decade of expertise in AdTech and Business Intelligence, helping brands and agencies transform their data into actionable insights. At Qlogix, the core mission is to empower clients with tailored solutions that optimize their digital marketing strategies.

5+ years of hands-on experience designing, building and managing Marketing Cloud Intelligence (FKA Datorama) projects.● Strategic Customer Engagement: Lead consultative engagements with diverse clientele to understand and address their unique business challenges, fostering trust and building lasting relationships.● Solution Design & Implementation: Design and deliver bespoke solutions tailored to clients' specific goals, incorporating a deep understanding of their current and future-state data environments.● Technical Expertise: Proficiently integrate diverse data sources pertinent to digital media campaigns and upper-funnel CRM tactics, ensuring seamless data integration and workflow optimization.● Data visualization: Create custom visualizations that provide compelling, data-driven stories for faster analysis. ● Effective Communication: Present comprehensive solution designs to stakeholders, ensuring clarity, alignment with objectives, and driving consensus on project deliverables.● Training & Documentation: Conduct in-depth training sessions to empower clients with the knowledge and tools required for self-sufficiency. Maintain thorough documentation of design and maintenance processes to facilitate seamless knowledge transfer and operational efficiency.

● Lead technical design, build, analysis, and documentation of Datorama enablement projects forenterprise corporations in the following verticals: Healthcare, Education, Sports & Entertainment,Manufacturing, Transport & Logistics● Cultivate client relationships and build trust by providing timely responses to ad-hoc requests anddrafting tailored responses to technical questions.● Promote complementary products and services for cross-sell/up-sell opportunities.

Handpicked to drive global media and advertising analytics and lead a full team of managers, senior analysts and analysts in working directly with clients and driving end-to-end measurement on campaigns. Ensure that team has acquired appropriate platform knowledge through active coaching, training and leadership. ● Hold full accountability for all client reporting; implement reporting innovations, processes and platform innovation● Oversee all analytics initiatives for the Austin office including post-click analysis, data storytelling, data visualization and measurement plan development● Actively remove organizational barriers and prioritize resources to ensure staff and client growth● Identify new technologies, analytic strategies and best practices and develop thought-leadership POVs for internal, external and website blogs● Successfully apply and teach multi-channel analysis techniques to identify data gaps and new opportunities for clients ● Drive SOW development and ensure its quality while also identifying ways for the team to work more efficiently● Design and publish innovative case studies with actionable insights, deep storytelling and strategic insights

Lead and manage all data management, business intelligence and data visualization efforts for all clients within the Austin office. Actively translate all client needs, requirements and overall performance goals into custom technology platform to allow clients immediate access to their campaign data.● Concept and build internal dashboards for cross-functional teams to reduce time spent cleaning data and maintaining Excel-based data● Strategically guide global agency clients along their data journey through MarTech/AdTech best practice adoption ● Drive agency-side communication and collaboration with internal teams by consulting with clients to capture their technical needs and requirements and provide guidance and implementation support for account setups, tagging strategies and visualization dashboards● Serve as a trusted advisor when communicating data visualization capabilities to customers, prospects and internal teams● Lead internal platform trainings for both clients and cross-functional internal teams● Champion client-facing platform demos to showcase product features and platform capabilities● Collaborate with 3rd party vendors to develop custom solutions to fulfill all client needs

Successfully managed high-profile end-to-end cross-channel online display campaigns from initial booking through to final performance reporting and insights. Led critical client-facing calls, partnered with 3rd party vendors, managed QA tagging and ensured proper ad/tag functionality. Proactively investigated and resolved discrepancies in data to drive client campaign success. ● Served as primary point-of-contact for multiple platinum-level agency accounts ● Provided essential strategic and technical support to full-service clients ● Drove platform best practices and delivered forward-thinking optimization recommendations● Directed and managed two Client Services Coordinators with active leadership, coaching and mentoring● Seen as platform subject-matter-expert and served as client point of escalation● Led innovative technical training sessions for new client users and drove ongoing education on new product features and platform enhancements● Identified untapped revenue-generating opportunities and coordinated with sales teams to actualize

Main point of contact for advertising & media agencies, online publishers and advertisers.Manage online display campaigns across digital media channels from initial booking to final reporting.Monitor campaign performance against client’s objectives and make optimization recommendations as necessary.

Manage email, social, and online marketing programs.Develop targeted messaging to ensure retention, awareness, and engagement.Track Analytics, monitor KPI’s, and optimize accordingly

Oversee photography projects from initial concept to completion. Supervise requests for proposal and outline project schedules. Foster daily client communications.Pinpoint potential clients in the creative, retail, and manufacturing sectors and develop custom presentations. Manage email, direct mail, social media, and online marketing programs.

Coordinate weekly new project requests. Respond to RFP's, contacted vendors, and drafted purchase orders. Manage change order requests and maintained submittal logs for routing/approval.Supervise campaign concept and value proposition development, including brand messaging and rollout.

Doubled revenue for three consecutive years through monthly marketing campaigns, seasonal promotions, and sponsorships.Built and managed contracts for wedding receptions, art openings, concerts, and fundraisers.Studied industry trends, researched competitive concepts, and solicited/interpreted customer feedback.Managed 10 employees.