Derek Leung Email & Phone Number

Quarry Bay, Hong Kong, Hk

• Building Generative AI assistants featuring cross-device identity resolution, authentication, data-driven personalization, and more.

Ventura, Ca, Us

• Generated US$mm+ in annual revenue by delivering dynamic ad optimization for retail customers, driven by advanced data profiling. Resulted in up to 149x Return on Ad Spend for US & APAC clients, e.g. Disney, Marriott, Hyundai and Samsung. • Led end-to-end design, research, and launch of 3 mission-critical features, with a focus on ads management, troubleshooting and AI workflows. Led team of 20 and reported to senior leadership team.• Identified 30 platform issues, blocking US$110m+ in annual revenue, by reviewing technical logs from US and APAC. Secured executive approvals, and delivered fixes in 1 month.• Launched new performance reporting APIs for China, and expanded the firm’s AI content review pipeline for 200+ global platforms’ brand safety & regulatory compliance needs.• Built 6mo & 2yr roadmaps by tracking goals, feedback & metrics, e.g. engagement, adoption and conversions. Also helped onboard other senior PMs.

London, Gb

• Spearheaded BlackRock x HSBC's Portfolio Intelligence Service, an AI investment recommendations platform, by driving consumer research, requirements and launch with Design, Engineering & Data Science.• Improved conversion up to 30%, affecting US$212m+ AUM, by introducing AI portfolio benchmarking, and cross-channel payments journeys.• Delivered E2E cash management & investment platform for Asia investors; opening HSBC to a new market segment worth US$28m+ in 2023.• Revamped onboarding journey for international investors with Engineering and Legal, shortening it by 65%.

London, Gb

• Oversaw HSBC VisionGo – a B2B SaaS marketplace and AI content recommendation platform – by owning its product vision, strategy, features prioritization, development & launch in 2 regions.• Scaled platform to 1m unique users across 3 languages. Mentored Design and Engineering teams in strategic platform optimizations & integrations that improved traffic up to 4x MoM.• Delivered proprietary identity resolution, activity tagging, and data-driven personalization with AI content recommendation for 320k+ firms at 2x conversion rate.• Completed market research, competitive analysis and 2y roadmap; helped secure approval from the Global CEO.

Austin, Texas, Us

• Remarketing drives cross-platform product management, high-impact initiatives, and complex data analysis for technical marketing automation.• Spearheaded Tesla’s ecommerce store in Asia – enabling US$17m+ in revenue and 3x department profits by introducing a new platform strategy, product recommendation system based on customer profile data, and new UX from product discovery to payment.• Led customer-facing features & cross-org internal tools from concept to launch, e.g. real-time data reporting; scaled logistics & sales pipeline capacities up to 950% YoY.• Reported directly to APAC GM on Tesla China KPIs, and Tesla Taiwan team go-to-market strategy.

Austin, Texas, Us

• Oversaw 84% faster sales lead times by proposing & driving the concept-to-ship integration of Tesla’s CRM, ERP and vehicle telemetry into one data platform.• Expanded critical Tesla Trade-in Program by leading market research, proposing data-driven business model revisions, securing buy-in, and guiding a cross-org team of 20+ through execution that increased its annual business volume by 360% YoY.• Delivered US$9m+ extra revenue by leading the product roadmap, execution, and product commercialization for 4 additional business programs with cross-org leads.• Promoted to program lead by APAC GM after turning department into a profit center within 6 months.

Seattle, Wa, Us

• WA non-profit with 2.2k members, working with Fortune 500 firms to help communities in need.• Launched a full-featured marketplace and payments journey, enabling discovery & redemption of offers from partner merchants and US$1m in raised proceeds.• Improved member conversion by 200% (1.2k people), by collaborating with key stakeholders on the flagship website scope, then leading UX, technical requirements & product development lifecycles from ideation to build, user testing, and launch.• Increased website traffic 49% YoY for 4 years by owning the features roadmap, resource planning, and CRM integration that enabled highly-targeted user outreach based on profile & data analytics.

Seattle, Wa, Us

• Leading international wildlife conservation effort, with 65 awards and 1.4m visitors in 2019.• Increased customer retention 33% by analyzing customer cohorts, then designed & implemented outreach program targeting 1.3k customers.

Hk

• The 2nd largest banking group in HK, with US$387b in total assets and 4m customers in 2019.• Improved account onboarding times by 92%, by reviewing operations data, identifying areas for automation with computer vision, and facilitating its implementation.

• One of the top 50 tourist attractions globally as rated by Forbes, with 5.7m guests in 2019.• Facilitated high-priority summer program and managed operations with 7 key business partners.