Derek Gilbert Email & Phone Number

Portland, Or, Us

Aiding and abetting companies with analytics, tag management, & optimization by supporting ongoing operations as well as improvements in internal processes and management.

Helping companies navigate and build all things Optimization - Analytics, Data Layers, Tag Mgmt, Advanced Profiles, Testing & Personalization.

Portland, Oregon Area

Kansas City, Missouri Area

Devised, developed and implemented effective start-up strategies to build and sustain a profitable enterprise. Strategically partnered with the R&D team under the CTO, and regularly participated brainstorming new capabilities and techniques. Assisted clients with the strategic design, setup, and management of advanced data layers supporting robust real-time targeting, more comprehensive analytics, and detailed attribution. Assist clients with the implementation and configuration of their Optimization platforms via the Ensighten TMS.Key AccomplishmentsDefined and designed testing roadmaps and test configurations and conducted testing which routinely increased conversion rates with double digit lift.Partnered with Nature.com to design and develop a strategic profiling and user affinity calculating data layer to enable personalization and advanced optimization targeting. This system also enabled a synch of user affinities across domains, to and from ScientificAmerican.com.Increased one retail client’s lead generation by over 2500%.

Led strategic direction and managed the optimization and online testing efforts of the Financial Vertical as well as additional key and strategic accounts in the Fortune 500 and Global 100 across Retail, Education, Automotive, Travel, and Media Industries. Travelled internationally to train onsite in APAC offices: Sydney, Melbourne, and Tokyo.Key AccomplishmentsProud recipient of award for achieving 127% of utilization goals.Delivered comprehensive training and consultation to global organizations to build and support optimization programs using Adobe Test and Target. Assist clients through planning, design, development, and troubleshooting of A/B and multivariate testing and segment-based and behavioral targeting campaigns. Enhanced operations by executing solutions design and diagnosed complex logic and use-case issues surrounding testing and optimization efforts. Consultative expert to Fortune and Global businesses including: Toyota, BMW, Fidelity, HR Block, United Health Group, Namco, Adobe, and Symantec. Presented ides to Symantec that was adopted and used to develop an internal campaign management tool.

Kansas City, Missouri Area

OPTIMIZATION MANAGERConceptualized and developed comprehensive tracking system across all tactics, and established system to target specific segments across all online tactics. Developed and assisted in creative approaches to operational limitations for the site. Supported and optimized complex marketing campaigns using Omniture Test and Target.Key AccomplishmentsPlanned and orchestrated targeting designed to manage channels and segments in accordance with marketing needs as dictated by optimization and personalization analytics results.•Enabled online channel to support complex rollout of Internet TV product in isolated test markets.

Kansas City, Missouri Area

Brainstormed, developed and support creative approaches to operational limitations for the site as well as develop and implement new targeting for relevant and intelligent promotions.Key AccomplishmentsConducted strategic and corrective testing that resulted in vast improvements which included:Increased sales of High-Speed Internet 408.6%Address Validation of 32+%Competitive messaging test 48.1% liftAnd an estimated value of directly impacted annual sales increase of $4.6 million

Optimized lead generation for multiple large clients in the education industry by utilizing Omniture Test and Target to perform A/B Testing on client promotional landing pages.Key AccomplishmentsConsulted on website strategy and goals, defined Performance Indicators, and outlined Usability and Information Architecture needs and concerns.Advised and led clients through all phases of the project life cycle, including planning, design, development and implementation, to ensure accuracy and quality of deliverables.

Kansas City, Missouri Area

Aggregated large amounts of data in order to identify complex patterns related to business needs using Omniture SiteCatalyst. Utilized historic and disparate data sources for comparative analysis and reporting.Key AccomplishmentsManaged Opinionlab vendor, analyzing vendor data to identify and report website usability and functionality concerns and trends.Migrated comprehensive tracking system across all tactics, and map product specific pathing reports to aid in ROI assessment of tracked promotions and segments.

Kansas City, Missouri Area

Performed scripted, automated, and ad-hoc Quality Assurance testing for both an online and desktop application, as well as the integration and synchronization between the two as they utilized a shared database. This system was responsible for managing the 51% of the MLS Real Estate boards across the country.

Previous experience includes Network Engineering, Print Marketing, Travel Industry Booking, Retail & Restaurant Industry, and extensive Customer Service

Education record

Activities and Societies: Adobe Analytics Expert Council, Digital Analytics AssociationAdobe • Advanced SiteCatalyst • Advanced Target.

Electronic Engineering Technician

Marketing, Analytics, Ux/Ui, Psychology, Neurology, Sustainability, Systems Analysis, ...Zen

The son of a Reading Teacher who's primary message regarding my schooling was - "Learn to read well, and retain what you read. Then you.

Psychology, Education, Philosophy