Derek Gilbert Email & Phone Number

Portland, OR, US

Aiding and abetting companies with analytics, tag management, & optimization by supporting ongoing operations as well as improvements in internal processes and management.

Helping companies navigate and build all things Optimization - Analytics, Data Layers, Tag Mgmt, Advanced Profiles, Testing & Personalization.

Portland, Oregon Area

Kansas City, Missouri Area

Devised, developed and implemented effective start-up strategies to build and sustain a profitable enterprise. Strategically partnered with the R&D team under the CTO, and regularly participated brainstorming new capabilities and techniques. Assisted clients with the strategic design, setup, and management of advanced data layers supporting robust.

Led strategic direction and managed the optimization and online testing efforts of the Financial Vertical as well as additional key and strategic accounts in the Fortune 500 and Global 100 across Retail, Education, Automotive, Travel, and Media Industries. Travelled internationally to train onsite in APAC offices: Sydney, Melbourne, and Tokyo.Key.

Kansas City, Missouri Area

• OPTIMIZATION MANAGERConceptualized and developed comprehensive tracking system across all tactics, and established system to target specific segments across all online tactics. Developed and assisted in creative.
• Enabled online channel to support complex rollout of Internet TV product in isolated test markets.

Kansas City, Missouri Area

Brainstormed, developed and support creative approaches to operational limitations for the site as well as develop and implement new targeting for relevant and intelligent promotions.Key AccomplishmentsConducted strategic and corrective testing that resulted in vast improvements which included:Increased sales of High-Speed Internet 408.6%Address Validation.

Optimized lead generation for multiple large clients in the education industry by utilizing Omniture Test and Target to perform A/B Testing on client promotional landing pages.Key AccomplishmentsConsulted on website strategy and goals, defined Performance Indicators, and outlined Usability and Information Architecture needs and concerns.Advised and led.

Kansas City, Missouri Area

Aggregated large amounts of data in order to identify complex patterns related to business needs using Omniture SiteCatalyst. Utilized historic and disparate data sources for comparative analysis and reporting.Key AccomplishmentsManaged Opinionlab vendor, analyzing vendor data to identify and report website usability and functionality concerns and.

Kansas City, Missouri Area

Performed scripted, automated, and ad-hoc Quality Assurance testing for both an online and desktop application, as well as the integration and synchronization between the two as they utilized a shared database. This system was responsible for managing the 51% of the MLS Real Estate boards across the country.

Previous experience includes Network Engineering, Print Marketing, Travel Industry Booking, Retail & Restaurant Industry, and extensive Customer Service

Education record

Activities and Societies: Adobe Analytics Expert Council, Digital Analytics AssociationAdobe • Advanced SiteCatalyst • Advanced Target.

Electronic Engineering Technician

Marketing, Analytics, Ux/Ui, Psychology, Neurology, Sustainability, Systems Analysis, ...Zen

The son of a Reading Teacher who's primary message regarding my schooling was - "Learn to read well, and retain what you read. Then you.

Psychology, Education, Philosophy