As an expert in customer business applications I leverage my combined psychology background with my technical and customer service expertise to develop and deliver innovative solutions that optimize marketing campaigns and positively impact both usability and the overall User Experience (UX). Because of my strong expertise in directly delivering comprehensive training and consultation that enhance operations and increase productivity, I have been called upon to travel and consult with blue chip, global businesses including: Toyota, BMW, Fidelity, Experian, HR Block, T-Mobile, Staples, United Health Group, Namco, Adobe, and Symantec. I pride myself in delivering heightened customer satisfaction and optimizing operations through forward-thinking, inventive and sound technical solutions that address complex challenges, with a passion for solving problems and pushing the envelope of possibility. My experience is drawn across major industries and disciplines- taking lessons from A/B & MVT testing, web analytics, online marketing, the pursuit of personalization, qualitative & quantitative QA and Usability testing, Customer Service, Technical Support, User Experience Design, and academic pursuits in Psychology, Philosophy, Systems-Based Thinking, and the evolution of information taxonomy and storage. Working from a big picture and driving down to a detailed focus, enables broad innovation as well as efficient use of available assets for a winning customer experience that benefits all stakeholders.