Derek Alexander Email & Phone Number

Ontario, Canada

The Associate Director role is the primary day-to-day client-facing contact and adds support for additional learning platforms. It includes all duties of Senior Manager role, plus the following incremental responsibilities:o Editorial review and ultimate end-to-end responsibility for all WW content developed by and through the WW Commercial content team for all developed assets from concept to delivery.o Oversee, evaluate, and develop Commercial Master Trainer product knowledge and Essential skills capability to motivate and inspire a Global Master Trainer and community of 3rd party Master Trainers, over whom you do not have direct management; ultimate responsibility for all product-focused and Essential-skill focused Global Master Trainer outputs, deliverables, and team.o Consistently provide feedback from the community to the content team and vice versa, all while keeping key Microsoft stakeholders updated and informed of key insights from both teams.o Support BDS Commercial Business service development.

Ontario, Canada

Experienced, passionate, and inspiring. Drive content strategy, content creation, and community development in partnership with the Microsoft client across multiple platforms and types [LMS/Storyline, MS Office, Adobe suite, short/long narrative, scripting, demo, experiential, digital, social, video, in-person, etc.]. Manage a team of highly specialized and professional Content Marketers and develop the Editorial Calendar, content concepts, strategy, narrative through-lines, and stories across all Commercial Solution Areas.Act as Global Master Trainer overseeing the Worldwide Commercial Master Trainer team and own engagement and development of a community of 3rd party Master Trainers. Responsible for their skill development and impact, as well as acting as their advocate in the broader Microsoft team.Drive narrative direction, lead a diverse team with passion, energy, creativity, and attention to detail. Strong commercial selling background, a pulse on how learners want to be engaged, and constantly bringing new ideas on content strategy and modes of delivery. Born problem-solver who seeks first to understand and then look to provide solutions rather than simply identify them. Work tirelessly under stressful situations, looking for win-win opportunities—avoiding saying no to our client and instead looking to provide a yes, with conditions that can work for all parties. Most of all, excited to work with the content team to strategize and create impactful, creative, and engaging content that resonates and helps develop the capabilities of our training community and Commercial Sellers.

Work with, indirectly manage, and motivate a multi-national training team across more than 30 markets globally. Drive excitement, passion, and enthusiasm for digital transformation across the Microsoft Commercial ecosystem including Windows Pro, Windows Server, and Education segments. Develop strong relationships and drive training, communication, and sales impact with commercial training professionals across multiple regions and partner channels by influencing without authority.Experienced, enthusiastic, and inspiring Commercial Content and Community Manager. Develop content across multiple platforms (LMS, social, digital, video, in-person). Own engagement and development of 3rd party Master Trainers. Work with Microsoft's Worldwide Device Partner Solution Sales (DPSS) team. Manage and develop content concepts, strategy, and stories based on an editorial calendar for all the commercial lines of business.Resourceful, energetic, and creative. Have a strong pulse on how learners want to be engaged and constantly bring new ideas to content delivery. Be a born problem-solver working easily on my own but excel in team environments. Excited to create impactful, creative, and engaging experiences that resonate with Field Labor and Retail Pros.

Ontario, Canada

One of the top 5 commercial trainers globally in Microsoft's CDS (Consumer & Device Sales) division. Developing training content, facilitating training and certifying Commercial Master Trainers from 30+ countries on the latest offerings in the Microsoft commercial ecosystem including Windows, Office, Windows Server, Devices, Education & cloud technologies. Certified at the highest level for training and coaching skills with extensive experience delivering technology content in a meaningful, engaging way which is customized to the size, skills and background of each unique audience.

Ontario, Canada

Subject matter expert for Microsoft’s Device Sales team on ‘everything Windows 10 Commercial’ including Modern Workplace cloud solution, devices, Windows Server, and education. Act as ‘the face of Microsoft’ at dozens of partner and customer events with combined audiences in the thousands. Align partner prioritization of sales readiness and lead activities, localize and enhance training content and materials and drive the execution of 1:many events with distributors, MNAs, resellers and device partners. Responsible for sales readiness and enablement that drives preference and conversion of Windows 10 Pro devices and M365 with and through the above-mentioned partners.Broadened training resources to include digital media content on various Microsoft (DPE, EZ) and partner (HP Blue Carpet) sites - producing the curriculum, composing and creating the content. Augmented these offerings with professionally produced videos which I scripted and presented. Extensive use of gamification, self paced learning and other modern coaching and teaching tools.

Ontario, Canada

Develop global strategy to support growth with Authorized Education Partners (AEP), focusing on top 1000 and unmanaged partners. Develop and finalize global plan with focus on 22 top compete countries in North America, Western Europe and Asia-Pacific. Develop GTM strategy with distribution partners including communication and engagement plans, developing joint target lists, participation as presenter in monthly community calls. Used data driven approaches to recommend incentive programs targeting the partner and distribution channel sellers. Execute plan, assess results, review and adjust as needed.

Ontario, Canada

Drive Windows devices through OEM, Distribution Channels, and Resellers, through targeted execution. Develop and execution of Windows devices in and through the channel to education customers. Launched strategy focused on channel sales and educator IT pro focused approach. Created related EduWins training materials and presented them to reseller audiences across Canada. Presentations and trainings to more than 100 reseller per month. Drive collaboration and synergies across OEM, Distribution Channels, and Resellers to ensure a unified Microsoft approach for Windows devices. Coordinated efforts across multiple OEM system, accessory and software vendors to develop “solution in a box” which distribution and resellers were able to commoditize and sell.

Guelph On

Business management of the largest product portfolio at the largest partner in the Canadian distribution channel. Directly influence sales growth through a series of strategic, tactical, and programmatic initiatives, working closely with multiple internal sales offices across Canada. Fully responsible for business management, portfolio planning, and all budget related accountabilities. Designed, executed, assessed, and adjusted strategic sales growth programs with key reseller partners nationally with a focus on creating strong distributor preferences, fostering executive level relationships, and driving mutually beneficial sales and profit acceleration.Continued growth and development of commercial business channels for marquee vendors Lenovo and Apple. Expanded portfolio revenues to $200M per year. Manage a team including product management, business development, and marketing. Foster an entrepreneurial team spirit to drive incremental vertical revenue streams, while developing both increased reseller breadth and deeper reseller partnerships for all vendors that I manage.

Guelph On

Successfully integrated $50M worth of additional revenue into portfolio following SYNNEX acquisition of Supercom Canada. Established SYNNEX as the largest Lenovo distributor in Canada and Lenovo as the fastest growing and one of the largest commercial vendors at SYNNEX . Continued to lead a multidisciplinary team across different business units and silos within SYNNEX.

Guelph On

In 4 years managing the line grew the Lenovo portfolio at SYNNEX by more than 3000% from $3M to $100M+ in annual sales. Moved SYNNEX from 5th amongst Canadian distributors to #1 market share in every key product segment measured by Lenovo.Manage sales programs, inventory, marketing, promotions and all aspects of the vendor relationship. Work with vendors to develop strategic advantages in order to maximize sales and profit for all key stakeholders.

Increased SYNNEX market share on all key lines while delivering record top and bottom line revenue numbers for several key vendors (Lenovo, Kingston). Grew entire portfolio by more than 400% for gross revenue and net gross margin - a significant multiple of company metrics.Recognized for excellence by senior management including President's Club honouree for 2010, Product Management team of the year for Fiscal Year 2009-10 and employee of the quarter for Q3 and Q4 2009.Successfully work in a multi-disciplinary role co-ordinating strategic and day-to-day business activities between many departments within the company. Exceeded all defined goals. Responsible for management & growth of up to 14 vendor product lines, managing each vendor as an entrepreneurial business.

Consistently met and exceeded all managerial goals for gross sales, operating profit and loss and customer call out projects. Worked with a focus on significant new opportunities for SYNNEX, particularly in developing major national retail accounts with no prior purchases from SYNNEX into multi-million dollar accounts with a focus on new Apple and related products. Shifted business from incumbent vendors and distributors while introducing compelling new product lines to enhance the profitability of both the reseller/retailer and SYNNEX.Responsible for the growth and profitability of a territory consisting of approximately 40 named accounts. Provided the main point of contact for resellers in all dealings with SYNNEX including quotes, recommending solutions, order processing and follow up on customer service issues and returns. Built a significant rapport with key players at all accounts, focused on presenting new product lines and opportunities to resellers building significant net new revenue.

Delivered major improvements in customer activity in assigned territory. Developed excellent relationships with many key accounts, including reviving many long dormant accounts through ongoing focussed communication. Exceeded overall expectations for call activities, sales & client contacts. Worked as part of a team responsible for a diverse territory of several hundred accounts. Involved in ongoing marketing and demand generation activities. Demonstrated ability to relate to a wide range of clients with varying technical and business backgrounds. Successfully undertook many initiatives to revive dormant accounts, resolve varied customer satisfaction issues and promoted new vendors and products to existing clients. Completed a wide variety of tasks with high degree of professionalism and enthusiasm on a daily basis.

Developed and implemented strategic plans for maximizing sales within assigned territory. Developed and maintained successful customer relationships. Achieved or exceeded sales targets. Developed knowledge on all Ricoh product offerings and services to maximize business opportunities. Coordinated with Ricoh support to achieve total customer satisfaction.

Business management of an independent profit center including all budgeting responsibilities, focusing on new client recruitment and client relationship building to grow struggling location. Developed budgetary goals, service policies and procedures, and strategic focus. Exceeded fiscal and sales goals on an annual basis for 8 consecutive years. Primary responsibility as senior account manager with specific focus on major public sector accounts. Grew corporate client base from zero dollars to $2. 5 million plus. Responsible for day-to-day operations and management of a Value-Added Reseller of computer equipment and services.

Inside and outside sales dealing with a broad range of customers including small and medium corporations and public sector institutions. Focused on prospecting and landing new clients to exceed sales targets. Resulted in minimum personal gross sales growth of 25% per year, with a focus on major private and public sector accounts. Grew personal corporate client base from zero to $1.5 million in gross revenue per year.