What drives demand? That has been the focus of my career. I have a history of taking demand planning to a higher level, beyond weekly or monthly data points devoid of context.I’ve forecasted demand in diverse industries such as mass market skin care, prestige fragrance and the automotive aftermarket.I have built tools and processes that fill in the blanks that may not be captured by off the shelf forecasting software. Factors at both the macro and micro level that influence demand and purchasing behavior. These tools provide an organization with a more holistic view of demand and sales performance.Beyond demand planning, I have experience in manufacturing scheduling/planning, purchasing, warehousing and transportation. Exposure to multiple disciplines within supply chain has given me first hand insight of the value of accurate, informed forecasting.