Leadership role in agency management and strategic planning with a focus on developing and implementing client campaigns. Instrumental in recruiting and onboarding new clients.

Responsible for developing, executing and managing integrated public relations and marketing communications programs that support clients’ marketing goals and long-term business objectives.• Integrate multiple facets of public relations and marketing communications, including brand planning, concept development, paid, earned and owned media strategies• Implement strategies and tactics to maximize impact of earned media coverage• Oversee client budgets and status briefs to execute projects to completion in a timely manner and within the scope of work• Developed and produce agency podcast “UpFront” that interviews industry leaders and successful entrepreneurs as a new business tool, providing the agency with a thought leadership and brand awareness platform• Active lead on new business team helping to grow agency client roster

Various positions held during this time:• Director, Public Relations• Director, Client Services• Director, Brand Engaegement• Account Supervisor

• Founder and owner of independent record label specializing in electronic music• Manage a roster of 25+ artists from around the world, including Israel, Canada, United Kingdom, Japan, Italy, Argentina, Germany, Ireland, United States, Netherlands and more• Interact with artist management and agencies to create promotional opportunities for streaming platforms, downloads, retail and other digital streaming platforms• Manage all aspects of operating an independent digital label, including release and artist promotions, public relations, branding, advertising, marketing and label partnerships