Developed and executed comprehensive marketing strategies to drive brand awareness, increase customer acquisition, and generate leadsManaged a team of 3 marketing professionals, providing guidance, training, and performance evaluationsIncreased email open rates by 12% through targeted segmentation strategies based on customer behavior/interests/preferencesManaged the company's online presence by overseeing website content updates, blog posts, and social media profiles, ensuring consistent messaging and brandingCollaborated with the sales team to develop effective sales enablement materials, including presentations, FAQ handouts, and product sheetsManaged the creation and distribution of marketing materials such as brochures, flyers, and promotional items, ensuring brand consistencyDeveloped partnerships with influencers/bloggers within the industry, leading to successful collaborations resulting in increased brand awareness among the target audienceCreated engaging social media campaigns that increased follower base by 1250% resulting in improved brand visibility onlineLed the planning and execution of trade shows/events by coordinating logistics such as booth setup/designs/materials, ensuring maximum exposure for the company's products/servicesManaged relationships with external vendors/agencies, including advertising agencies, PR firms, and freelancers ensuring timely delivery of projects within budget constraintsDeveloped compelling content for various marketing collateral, including websites, blogs/articles, whitepapers/eBooks that effectively communicated key messages to the target audienceCollaborated with cross-functional teams such as sales, product development, and design to ensure alignment of messaging and branding initiatives

As a co-owner Two Box Designs, my responsibilities include: ▪ Managing a team of creative professionals that include graphic designers, writers, video production crews, photographers and more ▪ Interpret creative briefs to develop and produce innovative concepts on assigned brands ▪ Research and understand the client's needs and target audiences, through online research, reviews of existing materials, and in-person meetings ▪ Design and oversee original content for a wide range of media ▪ Collaborate with our creative team and production staff from concept development to delivery of the final product ▪ Understanding how design affects the manufacturing process, production timelines, and budgets ▪ Prioritize high-volume workload to ensure all deadlines are met

As the Creative Director, I worked closely with the co-founder (Tomer Alpert, famous for his appearance on Shark Tank) to create a fresh look and feel for their new line of video products. The system automated the patented video timeline assembly process enabling it to synchronize the audio and video tracks together to have a visual cue appear when you heard a specific word or phrase in the video. This automation allowed the system to create more than 1,000,000 videos a month.

I led the creative team in the execution of branding, creative direction, media buys, and sales program support materials. I have established a successful track record of creating new and innovative direct mail designs. Promoted to Creative Director in 2006, I worked closely with the VP of Marketing to identify the most effective plans for lead generation and conversion through rigorous A/B testing.I have created and managed marketing and advertising for 14 different product lines.Managed and mentored a seven-person creative team while supervising the printing and quality control of close to 4,000,000 pieces of direct mail per year.Helped to boost division revenues from $23 to $88 million over four year period by designing high-quality advertising and marketing programs.I designed an innovative system of real estate web sites to capture lower cost Internet leads and drive revenue growth from $5.3 to $23.6 million.Exceeded annual sales goals for five consecutive years while saving $3.7 million in reduced marketing lead costs by strengthening media buy efficiencies and selection criteria.

Working as the Senior Art Director with the Creative Director and Project Managers to ensure design and branding created a cohesive relationship between the visual and written creative concepts for web, print, POP, and POS campaigns.

Working as a Senior Designer, I put my skills and leadership to work in developing their European direct mail marketing department. Our team occupied half the second floor and consisted of over 15 account representatives and designers.

Working directly with the CEO (Philip Midkiff), I helped build the creative and marketing team from scratch. We created over 60,000,000 pieces of direct mail and added more than 625,000 accounts in just 30 months. I later went on to help Mr. Midkiff develop a patented SaaS OTT video crime-fighting social network platform with 923,000 users that had over 170,000,000 web visits.

Worked as a web designer for major brands such as Secret Deodorant, Oster, Pepperidge Farm, Pizza Hut and Louisville Slugger.

Went to college, had a full time job while serving, it was a busy time in my life. I can remember studying for finals inside the tank during gunnery training.