Derek Byrne Email & Phone Number

Ireland

County Dublin, Ireland

Responsible for all marketing duties for Fleetwood Paints retail, trade, export and manufacturing. Control and responsibility for all marketing budget spend across the company.Development and implementation of full brand refresh project that began 2015, incorporating new company identity, logotype, advertising and all customer touchpoints. Working alongside commercial director to create a ‘new Fleetwood Paints for the future’.Responsible for all social media accounts for the company. Grew Facebook account from less than 700 followers to the largest and most engaged account in Ireland for our industry with over 50 thousand followers and consistently the largest engagement rate of all paint brands selling into the Irish market. Launched to market Fleetwood Prestige, a new premium paint range now regarded as the best paint range on the market today. Launch incorporated design and planning of new packaging, POS, in-store display stands, colour cards and website. Responsibility for package design, POS and launch of all new product ranges within the business and updating branding for existing lines.Project planning, stand design and management of all conference and trade shows including the highly successful sponsorship of HOUSE 2018/2019, Irish Hardware show in 2017/2019/2021/24, Ideal Homes Show 23/24.Responsible for all PR and advertising spend including production and media. Working closely with ad agencies, PR company and media buying to ensure a clear and focused message to drive sales across all product ranges and channels. Management of all staff within marketing department and a team of 6 merchandisers throughout the country and team of 9 interior designers. Development of all personal through annual KPI’s and bonus structure.

Molesworth Street, Dublin

County Dublin, Ireland

Dublin, Ireland

Presenter and producer of Transmission - every Friday night 10pm.Nominated for 2014 PPI Award.

Dublin, Ireland

Responsible for developing and implementing cohesive marketing plans to raise awareness of the Veritas brand on the high street and within the publishing world. Day-to-day co-ordination of all marketing activities in Veritas retail and publishing house.Management of POS, advertising and all promotional tools for all retail stores.Formulation of annual promotional plans to target key seasonal campaigns. Project management each to land on time and within budget. Review of all KPIs and analysis of results at end of campaigns. Promoting and building the Veritas brand within our core market and developing plans for expansion to new territories.Buying and negotiation. Attending trade shows on behalf of Veritas and seeking out new product lines to retain our market edge.Advertising sales and media strategy. Buying and selling advertising to support media campaigns and annual publications.Liaising with online sales department to drive revenue and seek out new markets within Ireland and abroad.Media and public relations. First point of contact for Veritas for all external enquires and organising media and press launches for new publications.Management of staff within marketing department. Building strong communication channels within a company of over 100 employees.Winning new revenues. Looking at new areas in our business to grow revenue utilising existing resources at minimal cost.

Dublin, Ireland

On air DJ & producer on Dublin's only indie-rock music station. Winner of two silver PPI awards. Presenter and producer of The Lounge (Tuesday 22.00) offering one of the most eclectic and broad music driven shows on Irish radio.Former technical producer on The Kiosk, Phantom’s arts & culture show.Presenter, producer and researcher on the twice PPI award nominated Album Archive show.Former on-air presenter of the Saturday lunch show, the second highest listenership on the station.

Brand Marketing Manager for Currys Ireland.Responsible for all marketing strategies for 16 stores nationwide in an over-crowded market.Managing all advertising for press, TV, radio and in-store POS for Currys chain.Liaising with UK office of Satchi & Satchi on weekly press advertisements. Responsible of yearly marketing budget for Currys Ireland.Managing and developing relationships with our ad agency and media buyers. Organising all direct marketing campaigns throughout business year. Overseeing from inception, managing promotional teams and rollout.Daily communication to all store managers of up-coming events and promotions.Organising and planning of all large media campaigns.Involved in the development and launch of the new website and social media strategy.Monitoring and reacting to competitive activity.

Diploma Of Education, Project Management, Distinction

Ba, Media Management And Marketing, 2.1

Ballyfermot College of Further Education Hons. Degree in Media Management (awarded via. DCU) Starting with a two-year diploma involving.

Diploma, Electronic Engineering

Activities and Societies: Radio, Wired Fm, Entertainment, Students Union, DramaThree-year diploma course involving mathematics, computer.

Education record

Throughout my 6 years in O’Connells CBS I was involved in the football, debating, basketball and athletics teams. Also strongly involved.