Derek Castillo Email and Phone Number
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Emmy Award-winning journalist and strategic communications leader with deep experience collaborating with cross-functional teams and working directly with vice presidents and C-level executives on internal messaging. Experienced writer who enjoys finding and telling stories that mobilize and engage audiences. Corporate storyteller with project management and public relations experience who can develop and execute innovative communication strategies and implement benchmarks to measure effectiveness.Specialties: Storytelling, writing, strategic communications, executive communications, journalism, branding, project management, public relations, media relations, video production, content creation, social media, on-camera coaching, internal communications, external communications, crisis communication, thought leadership
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Senior Writer And Content DeveloperRaise Your Hand TexasAustin, Tx, Us
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Strategic Communications LeaderIbm Oct 2021 - Jul 2024Austin, Texas, United StatesIn my role as a Strategic Communications Leader at IBM, I developed strategic communication plans for senior leaders and global design studios, produced Winning Products videos and led content development for global Town Hall events. My work involved crisis communication, content creation, and tracking engagement metrics to drive success. -
Transformation And Enablement LeaderIbm Apr 2020 - Oct 2021Austin, Texas, United StatesLed engagement and education initiatives across IBM Marketing Studio locations, collaborating with senior leadership to drive strategic communications and messaging. Leveraged internal and external marketing content to ensure a continuous flow of information to employees, driving consistency and alignment.
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Project Manager, Client Case StudiesIbm Jan 2019 - Apr 2020Austin, Texas AreaIn my role as a Project Manager at IBM, I worked closely with various business units and writers to bring client stories to life. By strategizing with Editors in Chief and Product Marketers, we published compelling client stories on IBM's digital platforms.
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PublisherSportsxpress Jun 2016 - Aug 2019Austin, Texas AreaSportsXpress is a grassroots, multi-media publishing platform (print, online, social) dedicated exclusively to the community sports lifestyle. We’re all about the athletes, their teams, coaches, families, volunteers and fans. We publish real life stories and include all ages (youth to senior) and skill levels (recreation to high performance).Our playbook was derived from the evident lack of coverage of local organized amateur sports. Through discussions with numerous groups and associations we also discovered people involved in local sports view it as more of a “lifestyle” – an important part of their identity. Later, we discovered the local sports scene is one of the largest lifestyle segments in any community and across the country – one that we call an “untapped market” – until now! Connect with sports fans where they play. Reach households with higher incomes, higher education and high discretionary expenditures by connecting through their lifestyle.
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Director Of Marketing; Content ProducerCastleview Productions Jul 2012 - Oct 2018Austin, Texas Area-Lead video projects from pitch to completion (meet with prospective clients, develop creative treatment and cost estimate, manage production cycle, deliver on time and on budget)-Produce marketing, product and training videos-Manage logistics for video productions (location scouting, props, vendor management, travel, food, etc)-Write marketing copy for company website, social media and events-Manage website and SEO service company-Work with outside vendors/freelancers for web development, video productions-Write copy for website, press releases and e-newsletters (MailChimp and Constant Contact)-Respond to RFPs-Manage company’s social media presence (LinkedIn, Facebook, Twitter)-Develop new business for full-service video production company totally nearly $1M/yr.-Seek out, develop and negotiate event sponsorship opportunities that ensure ROI. Developed strategic sponsorship with Austin Business Journal for Fast 50, Profiles in Power, Best Places to Work and Commercial Real Estate Award events -Consult with clients on video execution during events and programs-Serve as company spokesman at sponsored events-Provide video solutions for clients; research, identify & target new business; develop cost estimates & proposals; meet and pitch potential clients-Manage comprehensive CRM (Scoro) and database to ensure constant communication to current and prospective clients-Manage relationships with executives & senior management of clients (EY Entrepreneur of the Year Awards) -
Client Development & ProducerCastleview Productions Aug 2011 - Oct 20181100 West 41St Street, Austin, Tx 78756Business development director and producer for full-service video production company, Castleview Productions. I pursue new business opportunities through lead generation, high-quality prospecting and relationship building. I'm a keen listener and work with clients to ensure their expectations are met and surpassed. I'm also a versatile communicator with duties that include developing marketing strategy, producing social media content, creative consultation with clients, script writing, client relations and story-telling. At Castleview, we help businesses, universities, organizations and non-profits tell their story through video. We provide a strategic roadmap that allows companies to use video as an essential tool in building a strong and healthy business.We produce various projects that include marketing, training and investor relations videos. In addition, we provide "script to screen" services that allow us to develop a creative concept and carry it through production and post-production.At Castleview Productions, we help you tell good stories they'll want to watch.
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Assistant Director Of Development, College Of CommunicationUniversity Of Texas At Austin Sep 2008 - Jun 2012Alumni relations and development. Meet with distinguished alumni throughout Texas and the southeastern portion of the United States. Work includes donor cultivation, solicitation and stewardship.Travel frequently throughout Texas and to San Antonio, New Orleans, Atlanta, Tampa, Orlando, Miami, Charlotte, Nashville, and Raleigh-Durham. -
Senior Account ExecutiveRed Media Group Apr 2010 - Sep 2011Austin, Texas, United StatesProvide strategic communication strategies for clients including media relations, public relations, crisis communications, social media and more.
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Online Product SpokespersonVerizon Wireless Mar 2010 - Sep 2010Describe the attributes of Verizon Wireless smart phones to online consumers. -
Sports Anchor & ReporterNbcuniversal Jul 2001 - Aug 2008Kxas-Tv (Dallas-Fort Worth)Dallas-Fort Worth NBC affiliate -
Sports Anchor & ReporterNbcuniversal Aug 1999 - Jul 2001Wcau-Tv (Philadelphia)Philadelphia NBC affiliate
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Sports Anchor & ReporterAbc 10News San Diego | Kgtv Channel 10 Aug 1997 - Aug 1999San Diego, California, United StatesSan Diego ABC affliate -
Sports Anchor & ReporterKatu-Tv Jun 1996 - Jun 1997Portland, Oregon, United StatesPortland, OR ABC affiliate -
Reporter, Anchor, ProducerKxan-Tv Aug 1992 - Jun 1996Austin NBC affiliate
Derek Castillo Skills
Derek Castillo Education Details
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Journalism
Frequently Asked Questions about Derek Castillo
What company does Derek Castillo work for?
Derek Castillo works for Raise Your Hand Texas
What is Derek Castillo's role at the current company?
Derek Castillo's current role is Senior Writer and Content Developer.
What is Derek Castillo's email address?
Derek Castillo's email address is de****@****xas.edu
What is Derek Castillo's direct phone number?
Derek Castillo's direct phone number is (512) 442*****
What schools did Derek Castillo attend?
Derek Castillo attended The University Of Texas At Austin.
What skills is Derek Castillo known for?
Derek Castillo has skills like Media Relations, Public Relations, Public Speaking, Marketing, Fundraising, Account Management, Business Development, Social Media, Press Releases, Journalism, Crisis Communications, Editing.
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