Derek Cheng Email and Phone Number
Santa Clara, CA, US
Derek Cheng's Location
Santa Clara, California, United States, United States
Derek Cheng's Contact Details
Derek Cheng work email
- Valid
- Valid
- Valid
Derek Cheng personal email
n/a
About Derek Cheng
With experience in startups, back office SaaS, and B2B marketing, I'm someone who thinks like a CMO, works magic like an agency, and charges with enthusiasm to build and sustain marketing organizations. At my last role, I was employee 28 and was instrumental in building the marketing infrastructure as we grew to over 1,000 through 3 rounds of funding. I've built entire product marketing frameworks including ROI and messaging, built a 1,200-member community in six months, drove webinar engagement to 90%, authored dozens of white papers, case studies, ebooks, and articles, executed rebranding and GTM efforts, and built a multi-disciplined team of superstars. I thrive in using small marketing budgets to build engaging, compelling content experiences that advance pipeline. A natural collaborator, I work best in cross-functional environments to bring innovation and results.Let's talk: https://calendly.com/dklcheng/25min.
Derek Cheng's Current Company Details
Wildcard Cmo
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Fractional B2B CMO, Uncle Marketing for Small Businesses
Santa Clara, CA, US
- Website:
- wildcardcmo.com
- Employees:
- 1
Derek Cheng Work Experience Details
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Fractional B2B Cmo, Uncle Marketing For Small BusinessesWildcard CmoSanta Clara, Ca, Us
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Co-Founder, Chief Marketing OfficerStealth Startup In Medtech / Ai Jun 2024 - Present
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Fractional B2B Cmo, Small Business Marketing StrategistWildcard Cmo Dec 2022 - Present• Brand and content strategist focusing on the total customer journey by creating engaging experiences.• Helping organizations create or transform marketing activities, including product marketing and business modeling, brand and messaging development, web/UX/CRO, demand generation, sales enablement, and customer LTV programs.• Providing organization planning, candidate evaluation, and project/program operations.• Building communities that deepen brand engagement and drive revenue.
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Strategic Marketing AdvisorPharmagin May 2023 - Dec 2024Las Vegas, Nv, UsProviding AI-driven active compliance, transparency, and program analysis for the pharma marketing industry. Streamlining HCP speaker operations for effective communications. -
Head Of Community, EvangelismTipalti Feb 2022 - Dec 2022Foster City, California, Us• Created Generation Finance, a unique 1200-member external community for finance and account professionals to address leadership, mentorship, communications, and career growth — including sourcing speakers, running social media, managing community operations, and producing experiential events• Generation Finance events regularly have a 70%+ attendance rate, 80% engagement rate, and hundreds of attendees.• Corporate storyteller capable of tailored levels of messaging, thought leadership, and brand dialogue for a finicky, under-served corporate finance community — including speaking on webinars and corporate events• Developed sessions and keynotes for Tipalti’s Illuminate annual user conference• Managed trade and professional association partnership and sponsorship activities -
Sr. Director, Corporate And Content MarketingTipalti Jan 2018 - Apr 2022Foster City, California, Us• Built and oversaw teams for brand, design, content, PR/Comms/Social, and web development as company grew from 20 to 1,100• Led national multichannel brand campaign improving site conversion rates by 20%• Managed external PR agency to develop pitches, bylines, media targeting, research programs, and announcements• Directed creative services and consultation for inbound/SEO, event and field marketing, demand gen, product marketing, alliances, and customer marketing• Increased social engagement by over 200% through attuned social marketing and internal advocacy programs• Instituted and scaled project and process management platform across entire Marketing department while team grew from 15 to 60• Integral to overall marketing hiring process, including selling candidates on business potential and corporate culture• Authored dozens of thought-leadership and technical white papers, ebooks, bylines, presentations, and more for CFO and controller personas, including ghost writing for CEO and other executive team members• Trusted and routinely called on to deliver communications for “special projects” that span executive management (fundraising, events, M&A, new LOBs, etc.)
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Director Of Content MarketingTipalti Dec 2014 - Jan 2018Foster City, California, UsTipalti’s (https://tipalti.com) unique value proposition is helping emerging service and supply network centered companies go global. Their technology automates global mass payments for today’s networked marketplaces (crowdsourced 1099 providers, publishers, affiliates, vendors, partners). For secure, compliant, reliable payments of any amount to any person in any country on any schedule - Tipalti handles it all including: payee onboarding, backed approvals, currency conversion, taxation and blacklist compliance, and payment issuance. The result is significantly less errors in paying. If you have hundreds or thousands of people you need to pay globally, save yourself the work and headache.
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Marketing ConsultantSelf Jun 2013 - Jan 2018Provided various go-to-marketing services including communications, content, product marketing, design, branding, video production, and strategic marketing services. Clients included public and private B2B and B2C organizations in healthcare, pharma, business software, development tools, and creative agencies.
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Marketing DirectorCydesign Labs, Inc. Sep 2012 - May 2013Palo Alto, Ca, UsCyDesign Labs's technology aims to streamline and standardize the engineering and PLM steps that come before CAD. That includes running physics-based simulations and analysis in the Cloud to determine the viability of complex system designs (vehicles, aerospace, robotics, etc.)• Managed all company messaging, PR, branding, and thought leadership efforts• Drove a social marketing campaign to professionals by increasing awareness of a complex engineering process, engaging discussions using thought leadership, and developing rich blog content• Led redesign of website, wrote all new content, and developed site onto CMS in less than 30 days• Produced video demos for events, fundraising, sales, and DoD engagements• Successfully engaged industry media to cover company and product without existing customers or fundraising news• Increased web and social media viewership to 10x and deepened engagement levels by 5x without advertising or email marketing• Improved key organic search terms to first page results without paid search• Produced presentation material for sales, webinars, and VC communications• Provided consultation on UI/UX for core product -
Director Of Marketing, Mediaplex DivisionValueclick Aug 2011 - Aug 2012Chicago, Illinois, UsMediaplex (www.Mediaplex.com) is a technology and services provider for elite advertisers looking to plan, traffic and measure their digital media marketing. Solutions include ad serving, DMP, DSP, rich media, attribution analysis, tag management, search marketing and managed services.Notable Accomplishments• Oversaw and led corporate rebrand, guiding an internal team on brand and design decisions• Completed website design, content, and development in under 30 days from design approval for less than $2000• Established new design and messaging framework for sales presentations• Reinvented client newsletter and authored feature articles and case studies deployed to marketers and agency clients• Sourced and directed webinar on the future of media buying featuring Forrester analyst Joanna O'Connell, generating 400 leads• Conceptualized and wrote company's first "blackpaper" targeted at marketers and managing big data• Ghost-wrote article on the Dish on Display for iMediaConnection as primer to digital media conceptsAdditional Responsibilities• Wrote and produced all sales collateral, including presentations for digital marketing, media services, attribution and rich media• Contributed content for corporate blog, including cross posting and tweeting for SEO• Consulted with president on messaging, positioning and speeches for internal and external audiences• Selected key events for participation, including negotiation and logistics• PR and AR duties around pitching, scheduling and presenting at briefings and events -
Marketing DirectorLongjump Jan 2007 - Aug 2011Santa Clara, Ca, UsNotable Accomplishments• Completed go-to-market launch of LongJump platform, resulting in 1,500 SMB/SME registrations for trial in one week and grew LongJump business to 400 businesses in 18 months• Scripted and co-starred in presentation at DEMO and won coveted DEMOGod award during launch• Created POCs, mockups, interface enhancements to win 3-year contract with $100B IT services provider • Wrote and distributed whitepapers on CRM, Platform-as-a-Service, and Cloud Computing adding over 600 leads with limited budget• Planned and presented eSeminars series garnering over 2,500 enterprise leads in 6 months• Produced video testimonials with 7 customers at 3 different locations in 30 days• Produced and led 15-minute CRM webinar, resulting in 300 leads and 25 new trial customersAdditional Responsibilities• Designed and optimized corporate websites and microsites, including all SEO and SEM activities, CMS migration, lead generation, conversion tracking and integration with LongJump CRM• Designed drip email campaigns for optimizing lead nurturing and trial follow-ups• Managed all UI enhancements through partner and customer interaction and competitive research, including mobile formats and social computing integration• Created all content for corporate blog, including cross posting and tweeting for SEO• Managed staff and outside resources including documentation, marketing intern, PR agency, video production companies, design agencies• Ghost-wrote all executive articles for placement in TechCrunch, GigaOm, SYS-CON, Dr. Dobbs, etc.• Created sample apps for the LongJump catalog to showcase platform possibilities to customer• Presented training webinars on email marketing, marketing automation, and application building• Produced direct and channel sales scripts, objection handling, presentations, demo systems, answering services, online visitor chat, and operations guides• PR and AR duties around pitching, scheduling and presenting at briefings and events -
Sr. Product Marketing ManagerBlazent May 2005 - Jan 2007Livonia, Mi, UsNotable Accomplishments• Part of successful sales and marketing effort leading to $12M in revenue over 18-month period, compared to $4M in previous period and eventual $50M deal with EDS (HP)• Executed webcast featuring Gartner analyst and EDS driving 200 new leads in first month• Adapted corporate marketing strategy to work with a severely reduced budget from $1M/yr to $300K/yrAdditional Responsibilities• Developed all collateral and presentations for complex, enterprise sales cycle• Authored whitepapers on data quality, IT asset management maturity, and business intelligence• Led effort to deploy SharePoint platform for internal collaboration, training, and operations• Managed web developer contractor and intern -
Product Marketing ManagerCendura Feb 2004 - May 2005UsNotable Accomplishments• Executed all aspects of collateral production (print & web), events, and lead generation activities• Exceeded registration and attendance goals for webinars by 200%• Delivered 3,500 sales leads of enterprise IT customers in 9 months• Created campaign feasibility analysis and ROI of campaign spending• Researched and authored whitepapers on compliance and ITIL -
Contract: Graphic DesignerAlameda County Health Care Services Agency Jul 2003 - Mar 2005Oakland, California, UsBrochures and art exhibit materials -
Contract: Videographer, Av DesignerPacific Vascular Research Foundation Sep 2004 - Feb 2005interviews, videos, case studies, video production
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Contract: Videographer, Av DesignerNational Multiple Sclerosis Society Nov 2003 - Feb 2005Denver, Colorado, Usinterviews, videos, case studies -
Contract: WriterTrolltech Sep 2003 - Jun 2004NoCase Study & Success Story Writing -
Contract: Designer/WriterFinancial Staffing Group Dec 2003 - Feb 2004brochure design -
Contract: Av DesignerHybridmedia 2003 - 2004av recording, av editing
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Contract: Designer/WriterHint Corporation Jan 2003 - Apr 2003Wapenveld, Gelderland, Nlbrochure design -
Contract: Marketing WriterNavajo Company 2003 - 2003Milpitas, California, Uscase studies, marketing writing -
Contract: Writer/DesignerFlowtix - Sbs 2003 - 2003web design, web content
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Corporate And Marketing CommunicationsCapella Microsystems Aug 2000 - Oct 2001Managed all outbound marketingInvestor relationsExecutive presentations
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Senior Marketing WriterHitachi Data Systems Nov 1999 - Apr 2000Santa Clara, California, UsWrote copy for brochures, datasheets, success stories, as well as helped formulate visual concepts with art department. -
Marketing Communications Writer/Designer/EventsTrend Micro 1999 - 2000Tokyo, Japan, JpWeb and Print CopywritingCollateral DesignEvents -
Marketing Communications/Technical PublicationsSilicon Gaming 1997 - 1999Wrote compliance and service documentation for multimedia slot machine.Successfully transitioned to marketing communications to support collateral production and outbound marketing.
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Sr. Technical WriterSymbol Technologies 1993 - 1997Chicago, Illinois, UsWrote and designed graphics for user guides, programming guides, networking guides, and administration guides for a groundbreaking 802.11 wireless technology. -
EverythingArche Technologies 1989 - 1992A great college job experience working in various areas of a startup PC clone manufacturer. From QA to IS to Engineering/R&D to Support to Technical Marketing to Corporate Communications to Tech Pubs, I really did it all here.
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Cashier • Chief Ice Bagger • Stock Boy • Lottery SalesLittle Tai Incorporated Dba House Of Cheer Jan 1986 - Jun 1989Helping the family liquor store and learning the lessons of hard work, patience, and blue collar retail
Derek Cheng Skills
Lead Generation
Email Marketing
Digital Marketing
Start Ups
Product Marketing
Marketing Communications
Seo
Marketing Strategy
Online Marketing
Crm
Saas
Strategy
Copywriting
Product Management
Marketing
Sem
Digital Media
Salesforce.com
Ppc
Enterprise Software
Advertising
Social Media Marketing
Business Development
Public Relations
Web Design
Social Networking
Demand Generation
User Interface Design
B2b Marketing
Graphic Design
Entrepreneurship
Online Advertising
Blogging
Thought Leadership
Messaging
Content Marketing
Website Development
Marketing Automation
Web Analytics
Google Adwords
Adobe Illustrator
Sales Presentations
Webinar Development
White Papers
User Experience
Photoshop
Wordpress
Html
Css
Derek Cheng Education Details
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San José State UniversityCareer Writing
Frequently Asked Questions about Derek Cheng
What company does Derek Cheng work for?
Derek Cheng works for Wildcard Cmo
What is Derek Cheng's role at the current company?
Derek Cheng's current role is Fractional B2B CMO, Uncle Marketing for Small Businesses.
What is Derek Cheng's email address?
Derek Cheng's email address is de****@****lti.com
What is Derek Cheng's direct phone number?
Derek Cheng's direct phone number is +165024*****
What schools did Derek Cheng attend?
Derek Cheng attended San José State University.
What are some of Derek Cheng's interests?
Derek Cheng has interest in Science And Technology, Children, Arts And Culture, Environment.
What skills is Derek Cheng known for?
Derek Cheng has skills like Lead Generation, Email Marketing, Digital Marketing, Start Ups, Product Marketing, Marketing Communications, Seo, Marketing Strategy, Online Marketing, Crm, Saas, Strategy.
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