Derek Cheng Email & Phone Number

Santa Clara, CA, US

• Brand and content strategist focusing on the total customer journey by creating engaging experiences.
• Helping organizations create or transform marketing activities, including product marketing and business modeling, brand and messaging development, web/UX/CRO, demand generation, sales enablement, and customer LTV.
• Providing organization planning, candidate evaluation, and project/program operations.
• Building communities that deepen brand engagement and drive revenue.

Las Vegas, NV, US

Providing AI-driven active compliance, transparency, and program analysis for the pharma marketing industry. Streamlining HCP speaker operations for effective communications.

Foster City, California, US

• Created Generation Finance, a unique 1200-member external community for finance and account professionals to address leadership, mentorship, communications, and career growth — including sourcing speakers, running.
• Generation Finance events regularly have a 70%+ attendance rate, 80% engagement rate, and hundreds of attendees.
• Corporate storyteller capable of tailored levels of messaging, thought leadership, and brand dialogue for a finicky, under-served corporate finance community — including speaking on webinars and corporate events
• Developed sessions and keynotes for Tipalti’s Illuminate annual user conference
• Managed trade and professional association partnership and sponsorship activities

Foster City, California, US

• Built and oversaw teams for brand, design, content, PR/Comms/Social, and web development as company grew from 20 to 1,100
• Led national multichannel brand campaign improving site conversion rates by 20%
• Managed external PR agency to develop pitches, bylines, media targeting, research programs, and announcements
• Directed creative services and consultation for inbound/SEO, event and field marketing, demand gen, product marketing, alliances, and customer marketing
• Increased social engagement by over 200% through attuned social marketing and internal advocacy programs
• Instituted and scaled project and process management platform across entire Marketing department while team grew from 15 to 60

Foster City, California, US

Tipalti’s (https://tipalti.com) unique value proposition is helping emerging service and supply network centered companies go global. Their technology automates global mass payments for today’s networked marketplaces (crowdsourced 1099 providers, publishers, affiliates, vendors, partners). For secure, compliant, reliable payments of any amount to any.

Provided various go-to-marketing services including communications, content, product marketing, design, branding, video production, and strategic marketing services. Clients included public and private B2B and B2C organizations in healthcare, pharma, business software, development tools, and creative agencies.

Palo Alto, CA, US

• CyDesign Labs's technology aims to streamline and standardize the engineering and PLM steps that come before CAD. That includes running physics-based simulations and analysis in the Cloud to determine the viability of.
• Managed all company messaging, PR, branding, and thought leadership efforts
• Drove a social marketing campaign to professionals by increasing awareness of a complex engineering process, engaging discussions using thought leadership, and developing rich blog content
• Led redesign of website, wrote all new content, and developed site onto CMS in less than 30 days
• Produced video demos for events, fundraising, sales, and DoD engagements
• Successfully engaged industry media to cover company and product without existing customers or fundraising news

Chicago, Illinois, US

• Mediaplex (www.Mediaplex.com) is a technology and services provider for elite advertisers looking to plan, traffic and measure their digital media marketing. Solutions include ad serving, DMP, DSP, rich media.
• Oversaw and led corporate rebrand, guiding an internal team on brand and design decisions
• Completed website design, content, and development in under 30 days from design approval for less than $2000
• Established new design and messaging framework for sales presentations
• Reinvented client newsletter and authored feature articles and case studies deployed to marketers and agency clients
• Sourced and directed webinar on the future of media buying featuring Forrester analyst Joanna O'Connell, generating 400 leads

Santa Clara, CA, US

• Notable Accomplishments
• Completed go-to-market launch of LongJump platform, resulting in 1,500 SMB/SME registrations for trial in one week and grew LongJump business to 400 businesses in 18 months
• Scripted and co-starred in presentation at DEMO and won coveted DEMOGod award during launch
• Created POCs, mockups, interface enhancements to win 3-year contract with $100B IT services provider
• Wrote and distributed whitepapers on CRM, Platform-as-a-Service, and Cloud Computing adding over 600 leads with limited budget
• Planned and presented eSeminars series garnering over 2,500 enterprise leads in 6 months

Livonia, MI, US

• Notable Accomplishments
• Part of successful sales and marketing effort leading to $12M in revenue over 18-month period, compared to $4M in previous period and eventual $50M deal with EDS (HP)
• Executed webcast featuring Gartner analyst and EDS driving 200 new leads in first month
• Adapted corporate marketing strategy to work with a severely reduced budget from $1M/yr to $300K/yrAdditional Responsibilities
• Developed all collateral and presentations for complex, enterprise sales cycle
• Authored whitepapers on data quality, IT asset management maturity, and business intelligence

US

• Notable Accomplishments
• Executed all aspects of collateral production (print & web), events, and lead generation activities
• Exceeded registration and attendance goals for webinars by 200%
• Delivered 3,500 sales leads of enterprise IT customers in 9 months
• Created campaign feasibility analysis and ROI of campaign spending
• Researched and authored whitepapers on compliance and ITIL

Oakland, California, US

Brochures and art exhibit materials

interviews, videos, case studies, video production

Denver, Colorado, US

interviews, videos, case studies

NO

Case Study & Success Story Writing

brochure design

av recording, av editing

Wapenveld, Gelderland, NL

brochure design

Milpitas, California, US

case studies, marketing writing

web design, web content

Managed all outbound marketingInvestor relationsExecutive presentations

Santa Clara, California, US

Wrote copy for brochures, datasheets, success stories, as well as helped formulate visual concepts with art department.

Tokyo, Japan, JP

Web and Print CopywritingCollateral DesignEvents

Wrote compliance and service documentation for multimedia slot machine.Successfully transitioned to marketing communications to support collateral production and outbound marketing.

Chicago, Illinois, US

Wrote and designed graphics for user guides, programming guides, networking guides, and administration guides for a groundbreaking 802.11 wireless technology.

A great college job experience working in various areas of a startup PC clone manufacturer. From QA to IS to Engineering/R&D to Support to Technical Marketing to Corporate Communications to Tech Pubs, I really did it all here.

Helping the family liquor store and learning the lessons of hard work, patience, and blue collar retail