Derek Cho Email & Phone Number

Seattle, Wa, Us

Primary Finance partner for Amazon's US Prime Video business, leading analysis on acquisition, engagement, and retention metrics.

Seattle, Wa, Us

Finance Leader for Edge Services, which includes CloudFront, Direct Connect, Web Application Firewall, and Route 53.

Seattle, Wa, Us

Primary Finance Partner for Consumer Electronics Technology and Hardlines Customer Experience organizations, which encompassed more than 20 distinct programs including Product Bundles, Comparisons Shopping, Monthly Payments, and Warranties.

San Francisco, California, Us

Ellation was a premier over-the-top content provider with multiple channels and subsidiaries, including Crunchyroll, VRV and Creativebug. The majority of the company was sold to Sony in August 2021 for $1.2B.● Raised over $75MM in outside capital to grow the business, while strategically helping the company increase in valuation by over 500% in my tenure● Formulated a multitude of dashboards to monitor our various LOBs including meaningful SaaS metrics such as ARPU, MRR, retention, conversion, SAC, CLV, and customer segmentation● Drove financial analyses that decreased SAC by 50% and optimized ROI, enabling growth from 250,000 monthly subscribers to over 1,000,000 monthly subscribers● Served as a member of the senior management team, reporting to the CEO● Created the company’s first 5-year financial forecast to drive decision-making and provide a forward-looking outlook for both internal and investor purposes● Identified inefficiencies with advertising waterfall methodology and collaboratively worked to develop a solution, resulting in a 20% increase in monthly ad sales revenue● Built the Finance team from the ground-up, starting as Finance employee #1 and growing it to a team of 14

Culver City, Ca, Us

SAY Media is an innovative, passion-based digital media company● Regularly meet with department executives to discuss budget to actual variance analysis and collaborate to discover KPI that provides proper data sources to make sound, informed decisions● Cash management, liquidity planning, M&A, and procurement of financial investment● Issuance of monthly consolidated financial statements and other financial reports for internal and external reporting● Initiated and completed full-scale system migration from multiple financial systems to Netsuite, including creating an entirely new COA and department structure and consolidating seven different subsidiaries into one robust ERP system, saving the company $150,000 in third-party fees.● Designed and implemented brand new, fully cloud-based purchase and contract approval process● Calculated recapitalization accounting for new round of equity financing that converted all existing preferred series to newly created preferred series in accordance with ASC 470-50 and ASC 480● Promoted from Assistant Controller

San Francisco, California, Us

RichRelevance is a personalized shopping recommendations engine for companies such as Wal-Mart, Sears, and Target● Managed full-scale finance and accounting functions including FP&A, billing, A/P, payroll, issuance of monthly financial statements, and budget preparation and reporting● Completed FY 2009 audit, including developing innovative method to overcome a previously contentious audit issue regarding SOP 98-1 (Accounting for the costs of computer software developed or obtained for internal use)● Administered Cap Table and calculated stock option expense under FAS 123R

Plano, Tx, Us

Fonality offers cloud-based business communication and contact center solutions for small to mid-sized companies (E-Commerce)● Only non-executive to be invited to recurring executive meetings at CEO's request due to history of showing innovation and keen insight on how to improve business processes● Supervised extensive multi-year financial audit dating back to company's inception for IPO/M&A possibility● Worked with outside appraiser to complete 409A valuation● Determined revenue recognition policy, establishing VSOE in regards to SOP 97-2● Completely overhauled accounting policies and procedures, including new purchase order requisition policy, expense report policy, managerial approval process, customer return process, transition from cash accounting to accrual accounting and restructuring of the chart of accounts.● Promoted from Assistant Controller

Ecast is a broadband and touch-screen based digital media company● Promoted three times and was the only person in a company of 150 people to receive the highest rating, across all categories, in the annual employee review (this happened twice)● Led Finance, Sales, and Operations teams in a massive project to create a new billing system that cut down monthly invoice generation and cash receipt entry time by 99% and implemented an online feature that allowed customers to view their invoices online (previously faxed and mailed)● Led migration from QuickBooks to MAS200, developing internal control policies and procedures that utilized new system features and trained entire team on how to use the new system● Developed improved billing audit that saved company $1.2MM in COGS● Conversed regularly with department heads to discuss cost/budget variance and project future budget forecasting

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Mba, Finance