Derek Choo Email & Phone Number

Singapore

Singapore

Support the Strategy unit of CEO’s Office in strategic planning and implementation, corporate performance management, project management and tracking functions, helping the CEO, senior management and the board of directors to plan and chart the future of the organisation.Other roles include driving growth mindset, digital transformation and innovation management through involvement in Digital Transformation Office as well as the Growth & Innovation strategic workgroup.Also a certified LEAN coach in promoting use of Lean methodology for process improvement within St Luke's Hospital.

Branding and market positioning of Caybaby as providing premium quality yet affordable baby products.Sourcing, design, development & procurement of baby products.Advise on the digital strategy & business strategy for the company.Building distribution channel strategy including e-commerce for Caybaby.

- Optimise CRM and sales pipeline and processes to increase productivity.- Implemented lead scoring using predictive analytics, enabling more attention to be given to dealswith higher probability to close.- Develop rewards and membership options that are in line with the company’s objective of retainingloyal customers.- Analyse and assess the business using data analytics.- Identify the company goals and objectives together with management, and find ways to reach there.- Prepare the company's strategy for a short, medium and long-term success.

Established productive workflow for sales and operations of YachtCharter.sg.Developed and grew YachtCharter.sg to be one of Singapore’s leading yacht charter provider.Undertakes business development and special projects for Xynez.Explore and develop new business units or revenue streams for the company.Manages and oversees sales and marketing, as well as day-to-day operations.

Singapore

Clinched exclusive yacht brokerage agreement with an Asia-based yacht manufacturer, and successfully brokered the sales of Asia's first 3 yachts to private buyers in the region within the first year.Developed multiple sales channels and agency channels for the company’s yacht charter fleet, and also secured strategic partnerships for 2 yachts with 2 different banks.Established a service blueprint and business workflow for the company.Trained and led an internal sales & marketing team.

Singapore

Bachelor Of Business Management, Business Finance With Marketing Electives, High Distinction

Awarded Degree with Distinction with a GPA of 3.1 out of 4 Business Finance minor and Marketing elective. High Distinctions.

Professional Certificate, Digital Transformation & Change Management

Develop a business and digital orientated mindset and skillset through structured problem solving and building business cases directly.

Specialist Diploma, Financial Analytics

Use of business intelligence tools such as Power BI and Tableau. Data profiling, data cleaning, data transformation, data visualisation.

Education record