Derek Dearwater Email and Phone Number
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Livin' the CPG dream!Classically trained, sales, marketing and operations executive, specializing in consumer packaged goods. Solution focused professional with over 30 years of experience with Fortune 500 employers to include: NBTY (Leiner), Pfizer (Wyeth), ConAgra Foods, Shell (Pennzoil-Quaker State Company) and more. Skilled at developing human capital, building brand equity, cultivating customer relationships and driving profitable sales revenue. Channel expertise is inclusive of Food, Drug, Mass Merchandisers, Club, Natural/Sports Nutrition, Sporting Goods, Convenience, DIY Automotive, Hardware and Military retail classes of trade throughout North America.Specialties: Acquisitions, start-ups, business development, brand management, sales deployment strategy, sales training & development, recruiting, broker management, fact-based sales strategy, category management, private label, restructuring & organizational development, negotiations, financial management, operations management, package design, Asia & domestic sourcing and NCAA postseason bowl game management.
Wondercow
View- Website:
- wondercow.com
- Employees:
- 10
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Chief Revenue And Growth OfficerWondercowScottsdale, Az, Us -
Chief Revenue OfficerKos Feb 2020 - PresentSanta Barbara, Ca, UsAs CRO at KOS Corporation, responsibility includes the management of all revenue generation processes in the organization specific to the entire retail universe. Accountable for driving effective integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing, and revenue management. Essentially responsible for all activities that generate revenue. Tasked with primary or shared responsibility for operations, sales, corporate development, marketing, pricing, and revenue management.Established over 128,000 Total Distribution Points (TDP) in first 42 months at KOS with annualized revenue valued at more than $24mm in retail sales. In our core category, plant-based protein powders, KOS is the shining star in all syndicated data reporting sources for the last 2 years in growth for both MULO and the Natural Channel and now is the 5th ranked brand in the category in total dollars. -
Managing DirectorNatural Products Retail Solutions, Llc Jan 2010 - PresentScottsdale, Az, UsNatural Products Retail Solutions (NPRS) is a consumer products equity organization providing strategic consulting services and execution in the areas of sales, marketing, operations and finance to companies that manufacture and distribute natural products and health care related products. Our services help businesses achieve their brand development and market penetration objectives more effectively and efficiently, with expertise in the areas of sales execution, sales management, account marketing, operations, financial management and product development.NPRS is highly effective in delivering successful plans for its client base of growth companies by enabling them to have professional guidance and representation immediately, calling on the key decision makers for all major chains in the NPRS marketing footprint nationally.NPRS is a proud member of the Natural Products Association. -
PresidentNaturade May 2013 - Feb 2020Irvine, Ca, UsReporting to the CEO of Prevention, LLC, responsibility includes full P&L responsibility of Naturade division of Prevention, LLC. Successfully increased Naturade's topline revenue by +35% since 2013 through organic growth with its existing brands, as well as new product developments. The most significant new product development was the 2013 introduction of VeganSmart which is a $20mm retail brand today. Also made significant progress in the same period expanding Naturade's customer base of natural and mass retail accounts by adding Walmart, H-E-B, Safeway/Albertsons, Publix, Meijer, Giant Eagle, Demoulas Market Basket, Schnuck's, Lowes, Weis, Fresh Thyme and more. -
Evp, Sales & OperationsNaturade Sep 2012 - May 2013Irvine, Ca, UsReporting to the CEO of Naturade/Prevention, LLC, responsibility includes the management of all sales and operational functions for the Naturade portfolio of science-based nutraceutical products. Contributions in first 8 months include the development of new brands VeganSmart® All-In-One Nutritional Shake, BP Health™, as well as line extensions to Naturade Vitali-T-Aid® and FlexAid® brands. Also delivered over 20 new distribution points across all national accounts and added three important new vendor alliances to Naturade with Walmart, H-E-B and Kroger. -
Chief Executive OfficerChristmas Bowl, Llc Jul 2009 - Apr 2015Formed in 2009, The Los Angeles Christmas Bowl® was a newly proposed NCAA postseason bowl game based in Los Angeles, CA. The new bowl initiative was a vision since 2000, with NCAA applications submitted in 2010, 2011 & 2014.Chistmas Bowl Executive Committee:* Derek Dearwater - Co-Founder/CEO - Christmas Bowl* John Perles - Co-Founder/President - Christmas Bowl* George Perles - Legendary NFL & NCAA Coach and Founder/CEO Little Caesar’s Pizza Bowl* Todd Alles - Former Director of Football Operations at Ohio State University & University of AlabamaThe Christmas Bowl promised to become the most benevolent bowl game in the postseason with its exclusive alignment with Children's Miracle Network Hospitals. The bowl was also supported by Los Angeles Mayor Eric Garcetti, the Los Angeles Memorial Coliseum, as well as a number of corporate sponsors. The economic impact on the City of LA was estimated beyond $25 million.The changing landscape of the NCAA proved to be a challenge for all new bowl applications during the time of the Christmas Bowl's applications; nevertheless, the new bowl maintained its resolve to achieve NCAA Certification. In its 1st attempt in for certification in 2010 the PAC-10 & WAC AD's voted unanimously to align with the Christmas Bowl; however, the NCAA failed to certify the new bowl, since a required "back-up" agreement from a 3rd conference wasn't available to support the PAC-10 #7 selection which was eligible 60% of the time. In 2014, the proposed bowl secured the support of the Mountain West Conference with one of its top 6 selections, providing the PAC-12 would support the bowl with their #8 selection, which was eligble for post season play 70% of the time. The PAC-12 elected to align its #8 selection to the ESPN owned bowls (ERT), rather than the Christmas Bowl.The LA Christmas Bowl may continue to seek NCAA certification in the coming years as anticipated conference expansion develops with the PAC-12 & Mountain West Conferences. -
Evp / Managing PartnerNiche Products Inc. Jun 2011 - Sep 2012Rolling Hills Estates, California, UsNiche Products Inc., is a master brokerage and consulting company specializing in OTC healthcare and nutraceutical distribution, marketing and operational expertise throughout North America. Our company maintains a selective portfolio of high growth consumer products, which are managed by an exclusive team of over 50 highly effective independent representatives with exceptional category expertise. -
Chief Operating OfficerCortislim International Inc. Jun 2010 - Jun 2011As part of a Niche Products contractual assignment, reporting to the CEO of CortiSlim International, responsibility includes the management of all operations, marketing and sales functions worldwide for the CortiSlim brand. Responsibilities and successes:• Reformulated / improved all Cortislim products for 2010 relaunch• Redesigned packaging designs and updated packaging copy in compliance with FTC guidelines• Managed evaluation of 10 contract manufacturers for a new manufacturing strategic alliance• Relaunched Cortislim at the ECRM and GMDC events in July and September respectively • Generated over $1 million in new distribution pipelines in Q4 2010• Developed 2011 print advertising campaign• Member of Cortislim International’s senior leadership team for all company functions and investor relations
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Executive Vice President Of SalesEpic Nutrition Apr 2009 - Jun 2010As part of a Niche Products contractual assignment, reporting to the CEO and President of Epic Nutrition, responsibility included all sales management functions across all trade channels in North America for all brands. Responsibilities and successes:• Assembled a North American broker network to cover food, drug, mass & convenience within 5 months• Secured multi-SKU distribution agreement with Rite Aid in October 2009, generating a $400MM pipeline order -- largest in history of company
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Vice President Of Sales & Marketing - Fusion EnergyBond Laboratories, Inc. Sep 2007 - Apr 2009As part of a Niche Products contractual assignment, reporting to the President and CEO of Bond Laboratories, contributions included:• Assembled a North American broker network to cover c-store, food, drug and mass in Fusion's first 6 months in the marketplace• Established Bond Laboratories as a vendor of record, with authorization codes at every major convenience store distributor in North America in first 7 months on market• Completed over 45 trade shows across North America in 2008• Recorded $1.5MM in factory shipments in the brands first 12 months (Jan-Dec 2008)• Garnered a 1.4% dollar share of the energy shot segment YTD 11/08 according to A.C. Nielsen
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Vice President Of Sales - North AmericaOrly International Apr 2007 - Aug 2007Van Nuys, Ca, UsReporting to the President and CEO of Orly International, responsibilities include the development and management of all North American sales activities in all trade channels ($25MM in 2007). Contributions:• Restructured Trade Promotion Program• Closed FY ’07 (7/31) +33.2% • Upgraded broker network -
Vice President Of Corporate SalesRock Of Ages Corporation Jul 2004 - Mar 2006Graniteville, Vermont, UsReporting to the President of Rock of Ages Memorials, responsibilities include the management of ROA’s sales processes for the wholesale related business, totaling $20 million. Key responsibilities and accomplishments included:• Developed Channel Sales Strategy • Authorized Retailer Programs & Development• Management of 4 Regional Directors • Sales Materials Design• National Accounts Management • Pricing Administration & Customer Service• Created Trade Promotion Program -
Director Of Sales - Mass MerchantsShell Apr 2000 - Mar 2003London, England, GbReporting to the VP of Pennzoil-Quaker State, responsible for 5 NAM's covering all company brands in the Mass Merchants and Military Channels ($150.6 MM in 2002). Contributions:• Awarded 2-year exclusive at Target Stores on Pennzoil PCMO & Target’s PL PCMO• Awarded 2-year exclusive on Axius Auto Seatcovers at Kmart on 7/02 ($15MM)• Lead supply chain solutions and category mgt solutions at all major Mass MerchantsAlso held positions of RVP for Pennzoil-Quaker State (Shell) and Director of Sales for the Axius SBU of P-QS (Shell) prior to promotion to Director of Mass Merchants. Contributions in these two positions:• Developed the Axius Nat'l Trade Promotion & Pricing Program• Awarded a 2-year exclusive agreement on Auto Sunshades at Costco on 9/00 ($5.5MM) • Awarded a 2-year exclusive agreement on Auto Sunshades at Sam’s Club on 8/00 ($3.5MM)• Increased profit at CSK Auto by 5.2%• Ran selection process for its network of 7 Automotive Rep Agencies in 2001 -
Director, National AccountsLeiner Health Products (Nbty) Oct 1997 - Apr 2000Ronkonkoma, Ny, UsResponsible for Leiner’s Western Division ($40MM in '99), to include 2 National Account Managers, 2 Retail Sales Merchandisers and 1 Administrator. Accounts included: Longs Drug, Drug Emporium, McKesson, AmerisourceBergen & Kroger–West.Also held the postion of National Accounts Manager prior to Director, National Accounts managing LHP's business at Albertson’s & McKesson. Contributions in this role include:• Increased Albertson's business to $20MM in 1998, +33.5% vs. prior year• Runner-up “Vendor of the Year” at Albertson's in 1998 • Developed and implemented Albertson’s Herbprogram in 4/98 consisting of 16 SKU’s at $3.5 mm in 1999• Developed Albertson’s Flagship Premium Multivitamin “OneChoice” in 6/98• Increased Your Life’s profit contribution to LHP by 18.2% in one year• Appointed as the vitamin category “Captain” in 12/98• Member of Albertson’s Private Label Advisory Board in 8/98• Awarded a $7.5MM contract on Your Life Vitamins at McKesson’s in 1999 -
Various PositionsPfizer Consumer Healthcare Feb 1987 - Mar 1997New York, New York, UsREGION DIRECTOR, WHITEHALL-ROBINS HEALTHCARE - 10/95 to 3/97Reporting to SVP, Sales, responsible for W-R’s Western Region ($151MM in 1996). Direct accounts included all recognized regional and national customers West of Denver. Primary departmental responsibilities included Direct & Indirect Field Sales (250 Personnel), Category Development and Finance.REGION MANAGER, A.H. ROBINS DIVISION - 5/94 to 2/95Reporting to Director of Field Sales, responsibilities included the management of the direct and retail sales force in the Western United States ($53MM in 1994). Personnel responsibilities included the management of 38 employees -- 4 District Manager’s, 3 Unit Manager’s, 5 Key Account Manager’s, 12 Territory Manager’s, 14 Merchandiser’s and 5 Broker’s.NATIONAL ACCOUNTS MANAGER, A.H. ROBINS DIVISION - 11/91 to 5/94Promoted from Whitehall Laboratories to fill a position in AHR’s newly formed National Account’s team. Reporting to Director of Nat’l Accounts, responsibility accounted for over 16% of A.H. Robins’ total sales volume in 1994: Wal-Mart/Sam’s, McKesson, Bergen Brunswig & Thrifty Drug Stores.SALES SUPPORT MANAGER, WHITEHALL LABORATORIES – 8/90 to 11/91Promoted to Whitehall’s corporate offices in NYC to serve as a member of the consumer sales support staff.DISTRICT MANAGER, WHITEHALL LABORATORIES - 5/88 to 8/90Responsible for managing all direct & indirect accounts in Michigan and NW Ohio. Personnel management duties: 6 Territory Managers, 1 Regional Sales Trainer & 1 Sales Merchandiser. TERRITORY MANAGER - WHITEHALL LABORATORIES – Columbus, OH - 11/87 to 5/88KEY ACCOUNT MANAGER - AYERST LABORATORIES – Pittsburgh, PA - 2/87 to 11/87 -
National Sales Training Manager - Retail DivisionConagra Brands Feb 1995 - Oct 1995Chicago, Illinois, UsJoined ConAgra as National Sales Trainer after my position as Region Manager at Pfizer Consumer Healthcare (A.H. Robins) was eliminated in a consolidation of two divisions. Recruited back into Pfizer in October 1995. -
Territory ManagerGlaxosmithkline Dec 1985 - Feb 1987Brentford, Middlesex, GbDirect and indirect account responsibility for all customers in the Rochester, NY territory.
Derek Dearwater Skills
Derek Dearwater Education Details
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Pennsylvania Western UniversityBusiness Administration And Management -
Upper St. Clair School DistrictCollege Prep -
Dublin Coffman High School
Frequently Asked Questions about Derek Dearwater
What company does Derek Dearwater work for?
Derek Dearwater works for Wondercow
What is Derek Dearwater's role at the current company?
Derek Dearwater's current role is Chief Revenue and Growth Officer.
What is Derek Dearwater's email address?
Derek Dearwater's email address is dd****@****ade.com
What is Derek Dearwater's direct phone number?
Derek Dearwater's direct phone number is +156245*****
What schools did Derek Dearwater attend?
Derek Dearwater attended Pennsylvania Western University, Upper St. Clair School District, Dublin Coffman High School.
What are some of Derek Dearwater's interests?
Derek Dearwater has interest in Infancia, Children, Health.
What skills is Derek Dearwater known for?
Derek Dearwater has skills like Start Ups, Strategy, Marketing Strategy, P&l Management, Marketing, Sales Operations, Product Development, Business Development, Management, Negotiation, Sales, Sales Management.
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